To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Today, Goody’s® Powder partnered with Dale Earnhardt Jr. to surprise a local Charlotte fan with some “Fast Relief.” Kim Homme, a retired 25-year captain of the Charlotte Fire Department and longtime Dale Jr. fan, was treated to a special Goody’s® Fast pit stop experience along with a new set of Goodyear tires for her vehicle.
“Kim has done so much for her community and it’s great to return the favor by providing her with some Goody’s® Fast Relief,” said Earnhardt Jr. “This year’s Appreci88ion Tour has focused on giving back to the fans and thanks to Goody’s®, we were able to take it a step further today.”
Homme had no idea that Dale and the Goody’s® crew were stationed inside the Fire Department. Members of the Charlotte Douglas Airport Fire Station, where she currently works for the Air National Guard as an airport firefighter, were on hand to help celebrate the moment and watch the crew perform the Goody’s® Fast pit stop.
To view the multimedia release go to:
https://www.multivu.com/players/English/8202551-goodys-dale-earnhardt-jr-fast-pit-stop-charlotte/
Matt Cogar proved he’s one of the best lumberjack athletes of all time. Cogar won the 2018 STIHL TIMBERSPORTS® U.S. Pro Championship in front of thousands of raucous Wisconsin fans and became the only American athlete to ever win six straight U.S. titles. His victory also gives him the honor of representing the U.S. at the 2018 STIHL TIMBERSPORTS® Individual World Championship in October in Liverpool, England.
This year STIHL TIMBERSPORTS® made history by having the American women compete on the same stage as the men. Erin LaVoie outlasted an incredibly talented field of female athletes to win the Women’s Division Championship. This was the second year of the Women’s Division.
To view the multimedia release go to:
https://www.multivu.com/players/English/8376051-stihl-timbersports-us-pro-championship/
While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Tucked away in the scenic mountain enclave of Sapphire, North Carolina, DIY Network® Ultimate Retreat™ 2018 is a small slice of heaven where outdoor adventure is always right around the corner. Starting today, fans can enjoy a full virtual tour at DIYNetwork.com/UltimateRetreat.
Planned by local architecture firm Wilson Architects, Inc. and constructed by local builder Iezzi Custom Homes, the home is part of a grand prize package valued at over $800,000 that will be awarded this fall. In addition to the fully furnished and renovated residence, the winner will receive a $50,000 cash prize provided by national mortgage lender Quicken Loans®.
“DIY Network Ultimate Retreat was launched last year to showcase the best getaway spots our country has to offer, and we should all be so lucky to have a place as special as Sapphire on our vacation lists,” said Ron Feinbaum, DIY Network’s General Manager of Home Promotions. “The surrounding mountains exemplify Appalachian beauty, and we think Sapphire’s casual lifestyle and focus on outdoor living will strike a chord with our fans.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8281152-diy-network-ultimate-retreat-2018-north-carolina/
Ranked a hot city for business, a top-20 college town and listed as one of the friendliest places in America by Travel & Leisure magazine, Knoxville, Tennessee, is the location of HGTV Urban Oasis® 2017. Fans can now take a virtual tour of the renovated 1925 bungalow and then enter for a chance to win the fully furnished home during the upcoming sweepstakes period.
Located in the historic Fourth and Gill neighborhood close to vibrant downtown Knoxville and the University of Tennessee campus, the charming home features an all-new interior and enhanced exterior with eye-catching design touches and aptly lends itself to sustainable urban living in one of Knoxville’s hottest neighborhoods. Fourth and Gill was chosen for HGTV Urban Oasis 2017 due to its unique vibe and proximity to the heart of downtown, which features a plethora of restaurants, bars, outdoor concerts, shopping and other year-round activities.
“With our corporate headquarters right here in Knoxville, we know what an up-and-coming metropolis our city truly is – it has it all, including an urban feel infused with Southern hospitality,” said Ron Feinbaum, General Manager of HGTV Home Promotions. “Our team is accustomed to traveling the country to produce the top-notch homes we give away to our viewers each year. With this project, it’s particularly gratifying to be able to showcase all that our ‘Scruffy City’ has to offer – from an exploding culinary scene to endless outdoor adventure.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8041053-hgtv-urban-oasis-2017-knoxville-tennessee/
The Prostate Cancer Foundation (PCF) and Major League Baseball (MLB) are once again teaming up to hit home runs for prostate cancer research and encourage fans to “Keep Dad in the Game” as part of the yearly celebration of Father’s Day and annual Home Run Challenge.
This year Joe Torre, MLB’s Chief Baseball Officer, Hall of Famer and prostate cancer survivor, encourages baseball fans everywhere to support PCF’s efforts to end prostate cancer by delivering an important public service announcement, “to step up to the plate, help save lives and get one step closer to finding a cure.”
“Joe has been a great partner in our progress toward improved treatment outcomes and an eventual cure,” said PCF Founder and Chairman Mike Milken. “His work as well as those by MLB and all 30 Clubs has helped us raise more than $45 million for research programs that are saving thousands of lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7729251-pcf-and-mlb-prostate-home-run-challenge/
Super hero fans around the country had a chance to put their own Spidey senses to the test by creating original DIY suits inspired by Sony Pictures’ new movie, “Spider-Man: Homecoming,” in theaters today, Friday, July 7 in the U.S. After narrowing the entries down to 10 semi-finalists and then five finalists, one especially crafty entrant won a trip to the world premiere screening of “Spider-Man: Homecoming” on Wednesday, June 28, 2017.
Tiffany Mink (@tiffmink) turned a red dress found at her local Goodwill store into a full-fledged, head-to-toe super hero outfit. Her video showing how she created the suit, along with the submissions from the other finalists, can be viewed at spidermandiy.com. Entrants were encouraged to put their super hero love to work alongside their senses of style, and to act as community heroes by sourcing materials for their suits from Goodwill, where the sale of donated goods creates job preparation, skills training, education assistance and support services for people who face challenges to finding employment. Tiff’s purchases equates to 40 minutes of job search training for a Goodwill participant.
To view the multimedia release go to:
https://www.multivu.com/players/English/8133751-goodwill-diy-spider-man-costume-contest/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces yet another massive leap in the field of breakfast superiority with the launch of the “Pancake Selfie Express,” the newest stroke of genius from the Holiday Inn Express® brand’s Creative Director and Breakfast Excellence Honcho, actor/comedian Rob Riggle. The nine-city tour, which hits the road today, allows flapjack fans in some of the busiest cities in the Southwest and along the West Coast to enjoy a selfie on a pancake made by “The Stack Station,” the brand’s super smart, one-touch pancake machine. The innovative piece of breakfast machinery was named this summer through a crowdsource naming contest in which more than 28,000 wordsmiths suggested their best and brightest monikers for a chance to win bragging rights and a trip to Vermont, maple syrup Heaven.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7612951-hiexpress-rob-riggle-pancake-selfie-express/
In its seventh year as an official NCAA® Corporate Partner, LG Electronics is reinventing the color commentator role this March Madness® season and releasing a series of exclusive statistics* that will help fans “Do Game Day Right®” by looking at the tournament from a whole new perspective – uniform colors.
LG has signed up ESPN College Basketball Analyst, Jay Bilas, as the official “LG Color Commentator” to provide fans everywhere with never-before-seen statistics exploring team performance through the filter of official team colors.
No stranger to the impact of color – with OLED TVs that produce more than a billion rich colors and TWIN Wash™ that washes two separate loads of laundry to protect your home and away uniform colors – LG will give NCAA fans an edge with new uniform color statistics from now until the end of the tournament. Verified by Elias Sports Bureau, each statistic reveals performance by uniform color by looking at all the teams that made the Final Four® since the tournament moved to the 64 team format in 1985.
To view the multimedia release go to:
http://www.multivu.com/players/English/7763551-lg-march-madness-do-game-day-right/
