“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
UNIVERSO, is set to premiere season three of the hit celeb-reality “The Riveras” starring Chiquis, Jacqie, and Mike, Jenicka and Johnny, Sunday, March 11th at 10pm /9C. The 14-episode season offers viewers a lens into the lives of the children of the late Regional Mexican music legend, Jenni Rivera as they take on life’s challenges by supporting each other. The top rated show is the only English-language reality about a Hispanic family in the U.S. and its relatability has been the key to the show’s success. “The Riveras” reflects the diversity in this country, and the fastest growing population. To get a first look of the new season, open this YouTube link https://youtu.be/bLBoX1nyadk. To download press materials, visit EPK site www.image.net/TheRiveras.
To view the multimedia release go to:
https://www.multivu.com/players/English/8265551-nbc-universo-the-riveras/
As hundreds of admiring fans bid Wilmer Valderrama an enthusiastic farewell as he headed to the airport in Brownsville, Texas, it was clear this is a passionate community filled with people who are proud of their home, heritage and stories. Johnnie Walker joined forces with Valderrama, celebrated actor, director and activist, to travel to the U.S.-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of cross-cultural influences on their personal progress.
This journey to the U.S.-Mexico border was part of Johnnie Walker’s new campaign, Keep Walking America, which celebrates the cultural progress and diversity that is shaping the new face of America today. While on the border, Valderrama got up close and personal with the people and places that define this iconic border town. He walked the fence-line of the border along the Rio Grande, witnessed the daily ebb and flow of people crossing the International Bridge, and spoke with several hometown heroes to learn about their dreams, struggles and stories of personal progress.
To view the multimedia release go to:
http://www.multivu.com/players/English/7962951-johnnie-walker-wilmer-valderrama-keep-walking-america/
Seattle – The EMP Museum board of directors announced today that EMP is now the Museum of Pop Culture – MoPOP. The name MoPOP better reflects the museum’s vision for curating, exploring, and supporting creative works that shape and inspire our lives across many aspects of our culture. The museum will launch the new name on November 19, 2016 with a celebration that is free and open to the public.
“MoPOP reflects who we are today and the future of the museum,” said Patty Isacson Sabee, CEO and director of MoPOP. “Pop culture is a platform that resonates with audiences in a powerful way. And at MoPOP we provide avenues through our exhibits and programs for people to explore, learn, create, and celebrate pop culture in all of its diversity.” Founded by Paul G. Allen and opened in 2000, the non-profit museum has organized more than 57 exhibitions, 20 of which have traveled in the U.S. and internationally. The Frank O. Gehry-designed building hosts more than 100 arts and cultural events annually.
To view the multimedia release go to:
http://www.multivu.com/players/English/7967751-emp-museum-of-pop-culture-rebranding/
Dixon Hughes Goodman (DHG), one of the nation’s top 20 public accounting firms, announced today that the firm has admitted 12 professionals into the partnership. The promotions will become effective November 1. The class—which is comprised of professionals from all of DHG’s geographic regions and core service lines—illustrates DHG’s commitment to developing thoughtful leaders that can drive today’s ever-changing business world.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7344651-dhg-ceo-welcomes-new-partners/
To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459751-ad-council-love-has-no-labels-psa/
Lucky Charms™ cereal is launching its second annual #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness. The magically delicious cereal brand is encouraging fans everywhere to share why they are #LuckyToBe.
“We are honoring everything that makes each of us special and adds color to our world — just like the marshmallow charms in our cereal,” said Michael Lenahan, associate marketing manager for Lucky Charms. “We are celebrating everyone who is proud to live life on their own terms and love every second of it.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign
Today, Casio G-SHOCK pauses to look back on the technological advancements in toughness the brand has pioneered and evolved over the years following the reveal of the first-ever sapphire crystal G-SHOCK watch prototype at the brand’s historic 35th anniversary kick-off celebration last month. The crystal prototype fuses the most fragile material with G-SHOCK’s hallmark absolute toughness, showcasing the latest innovation in a legacy of diversity.
To view the multimedia release go to:
https://www.multivu.com/players/English/8239251-casio-g-shock-35th-anniversary/
Main goal of "Nomad Universe" is the preservation and revival of historical heritage and diversity of the original culture of peoples and ethnic groups worldwide. 1,000 participants from 90 countries will attend Nomad Universe to perform & present their cultural treasures in Art, Sport & Science.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8505551-ethnofestival-nomad-universe-in-riyadh/
Honest Beauty, a comprehensive new collection of effective, safe and effortlessly modern makeup and skincare created by The Honest Company, introduces its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best. #LetsBeHonest kicks off online with a short day-in-the-life film that showcases the many real looks of Jessica Alba shot from the unique perspective of her must-have beauty products. The film is an invitation for women everywhere to capture and share their own looks.
“Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,” said The Honest Company CMO, Chris Thorne.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679551-honest-beauty-letsbehonest/
The amazing table olives have been the favorites of the towns that surround the Mediterranean Sea for more than 2,000 years. It is also the sea that unites three continents, Europe, Asia and Africa, which has made it possible for a tradition like the Mediterranean Diet to continue today.
Everything that surrounds table olives of Spain, world leader in production and quality, is amazing. It is their way of picking the fruits of the olive grove, with great care not to damage them and that it reaches the consumer round and shiny. It is also the huge range of varieties throughout the Spanish olive grove, the largest in the world. Amazing for its diversity of presentations, whole, boned, sliced or being stuffed in over 140 different ways.
It is finally possible to enjoy the best of the Mediterranean pantry in the US by merely approaching your usual point of sale and choosing between the Queen, Manzanilla or Hojiblanca to take home the essence of a gastronomy that continues to seduce foodies around the world in the same way that it convinces the experts of nutrition.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8150251-olives-spanish-amazing/
When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint. This year, FrogTape® brand painter’s tape is proving how simple it is to heighten your home’s appeal with the inaugural Paintover Challenge™ room makeover contest. The contest runs through May 25 and tests the design skills of six DIY home décor bloggers as they transform a space in need of a makeover.
The challenge is simple; all six bloggers must makeover their space using three things: paint, painter’s tape and a $1,000 budget. To up the ante, each blogger has been assigned one of the 2016 FrogTape® Design Trends identified by celebrity interior designer, Taniya Nayak, as this year’s hottest styles for the home. The process will be documented on their blogs and on paintoverchallenge.com with before, during and after shots of the room transformations. The winning blogger will be selected through public voting – which begins May 31 – and will receive $5,000 to donate to their favorite charity and appear in an upcoming national FrogTape® magazine advertisement. The winner will be announced on June 27.
“With the launch of the FrogTape® Paintover Challenge™, we’re hoping to inspire both expert and novice DIYers alike to step out of their comfort zone and push their creative limits – while showcasing the diversity of paint and painter’s tape,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “The participating bloggers each have their own unique styles and personalities, and we can’t wait to see what they create as they compete for a good cause.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
