blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
On January 13, 2019, the Cantor Fitzgerald Relief Fund (“Relief Fund”) directly handed out $1,000 Payoneer® prepaid cards to approximately 4,000 families in Puerto Rico who are still recovering after Hurricanes Irma and Maria devastated the island.
More than 200 volunteers from Cantor Fitzgerald and its affiliate companies BGC Partners and Newmark Knight Frank, along with New York community volunteers and clients from Banco Santander and Scotiabank, distributed $4 million at the Roberto Clemente Coliseum in San Juan, Puerto Rico.
The Relief Fund worked directly with the office of Carmen Yulin Cruz, San Juan Mayor, to organize the effort and identify the families in need.
To view the multimedia release go to:
https://www.multivu.com/players/English/8467851-cantor-fitzgerald-puerto-rico-relief-fund/
With Memorial Day Weekend and the unofficial start of the summer driving season fast approaching, The Goodyear Tire & Rubber Company surprised unsuspecting motorists here today. NASCAR Sprint Cup Series Champion Kevin Harvick, along with his pit crew, appeared at Concord Mills Mall and performed free tread depth checks on consumers’ tires.
With National Tire Safety Week set for May 29 through June 4, Harvick and Goodyear collaborated to raise awareness on the importance of proper tire maintenance. As always, consumers can head to any of Goodyear’s Tire & Service Network locations to receive free tire checks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833451-goodyear-tire-check/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, is crossing the United States as part of the Vayama Go Somewhere Tour. This 12-market U.S. campaign is designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The next stop on the Go Somewhere Tour is Houston, TX on May 9.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61265-vayama-go-somewhere-tour-across-u-s-international-dream-trip
Approximately 153,000 students across the country in grades K–12 cast their ballots in the 2016 Scholastic News® Student Vote and the results are in: Democratic presidential candidate Hillary Clinton has been named the winner, with 52% of the student vote while Republican candidate Donald Trump received 35%. Thirteen percent of student voters wrote in “other” choices, a larger percentage than in past presidential elections. Write-in votes were cast for Libertarian Party candidate Gary Johnson (2%), Senator Bernie Sanders (1%), and Green Party candidate Jill Stein (1%), along with “Mom,” Kanye West, Harambe the gorilla, Spider-Man and “bacon.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7936951-scholastic-news-presidential-election-student-vote/
What will it take for drivers to stop texting behind the wheel? Car-buying platform Edmunds.com believes that a gentle reminder from a loved one could do the trick.
Developers of the award-winning Edmunds app recently broke from their usual work to produce “DrivePromise by Edmunds,” a free app that allows Apple Watch and iPhone owners to make and keep a promise to focus on the road while driving. When the device detects that it is in a moving vehicle, it pops up an uploaded photo of a loved one along with a reminder to drive safely. The app keeps count of all of the user’s safe drives to share with friends and family.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514851-drivepromise-edmunds-app/
Where might be the perfect place to introduce Tecnu Bites & Stings, an aptly named new over-the-counter product for stings and insect bites? How about the Great Texas Mosquito Festival in Clute, Texas? For 36 years, thousands of people have gathered at the yearly celebration along the gulf coast of Texas; a place known for thirsty mosquitoes, biting ants and other persnickety pests.
To the group at Tec Labs it sounded like the perfect place to get credible feedback on their innovative new product. So they hired a professional camera crew, grabbed some cases of Tecnu Bites & Stings and left the humidity-free confines of Oregon and headed to the land of cowgirls and Texas tea.
As the camera rolled, the video crew got some wonderful feedback from a great mix of people. The goal was to get honest and straightforward reactions and that’s exactly what occurred. Texans love straight talk and Tec Labs was thrilled to get the feedback. See the authentic reactions for yourself by watching the video!
To view the multimedia release go to:
http://www.multivu.com/players/English/7912451-tecnu-insect-bites-stings-wipes/
A cartoon character from a Buddhist temple in Beijing has been making waves online. But Xian’er the monk is no ordinary two-dimensional comic strip – he’s a walking, talking, 24-inch high robot who can chant, answer questions and interact with his surroundings.
Xian’er the robot monk is not the first high-tech solution to Buddhist teachings from Longquan Temple. The institution is staffed by monks who operate computers and smart phones along with their prayer beads and singing bowls. His creator, Master Xianfan joined the temple after graduating from China’s most prestigious art school – the Central Academy of Fine Arts
To view the multimedia release go to:
http://www.multivu.com/players/English/7847651-bon-cloud-robot-monk/
Super hero fans around the country had a chance to put their own Spidey senses to the test by creating original DIY suits inspired by Sony Pictures’ new movie, “Spider-Man: Homecoming,” in theaters today, Friday, July 7 in the U.S. After narrowing the entries down to 10 semi-finalists and then five finalists, one especially crafty entrant won a trip to the world premiere screening of “Spider-Man: Homecoming” on Wednesday, June 28, 2017.
Tiffany Mink (@tiffmink) turned a red dress found at her local Goodwill store into a full-fledged, head-to-toe super hero outfit. Her video showing how she created the suit, along with the submissions from the other finalists, can be viewed at spidermandiy.com. Entrants were encouraged to put their super hero love to work alongside their senses of style, and to act as community heroes by sourcing materials for their suits from Goodwill, where the sale of donated goods creates job preparation, skills training, education assistance and support services for people who face challenges to finding employment. Tiff’s purchases equates to 40 minutes of job search training for a Goodwill participant.
To view the multimedia release go to:
https://www.multivu.com/players/English/8133751-goodwill-diy-spider-man-costume-contest/
In celebration of National Reading Month, CITGO Petroleum Corporation, along with its mobile literacy partner, Bess the Book Bus, is kicking off its second annual literacy campaign to share the excitement of reading with thousands of children in more than 100 schools and Children’s Hospitals across the United States. From Feb. 26 to March 9, CITGO representatives, Miss America 2017-2018 State Titleholders and Bess the Book Bus will deliver brand new, free books to schools in 19 states, while special read-alouds for children will focus on the joy and importance of reading every day.
Founded in 2002 by Jennifer Frances, whose grandmother Bess O'Keefe fueled a love of reading from a young age, Bess the Book Bus aims to bring that same love of reading to children everywhere. Since inception, and with support from sponsors like CITGO, Bess the Book Bus travels nationwide and has visited 48 states, reaching more than 300,000 children in underserved communities and donating more than 650,000 books.
To view the multimedia release go to:
https://www.multivu.com/players/English/8281251-citgo-literacy-campaign-national-reading-month-fueling-good/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces yet another massive leap in the field of breakfast superiority with the launch of the “Pancake Selfie Express,” the newest stroke of genius from the Holiday Inn Express® brand’s Creative Director and Breakfast Excellence Honcho, actor/comedian Rob Riggle. The nine-city tour, which hits the road today, allows flapjack fans in some of the busiest cities in the Southwest and along the West Coast to enjoy a selfie on a pancake made by “The Stack Station,” the brand’s super smart, one-touch pancake machine. The innovative piece of breakfast machinery was named this summer through a crowdsource naming contest in which more than 28,000 wordsmiths suggested their best and brightest monikers for a chance to win bragging rights and a trip to Vermont, maple syrup Heaven.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7612951-hiexpress-rob-riggle-pancake-selfie-express/
