After analyzing millions of Internet visits and interviewing scores of consumers, Brookdale Senior Living has built a new website based on fresh insights into what’s most important to families searching for senior care. The first phase, which is a $4 million investment, went live on brookdale.com mid-August.
“With Brookdale’s website attracting more than 500,000 visits every month, it’s imperative to make it as useful to consumers as possible,” said David Cygan, Brookdale’s senior vice president of marketing. “As the nation’s largest senior living provider, we know our website is a primary source of information, with many people coming to us first as they embark on this journey,” Cygan said. “It’s important that we offer substantive resources that make it easier to find help in evaluating senior care options.” More than 80 percent of adult children turn to the Internet when they look for care for an aging parent, according to the company’s research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722159-new-brookdale-senior-living-website/
Yesterday, the Senate took a momentous step forward with a vote of 68-32 in favor of final passage of S. 744, the “Border Security, Economic Opportunity, and Immigration Modernization Act.” This moves the United States toward real immigration reform which is so vitally important for immigrant families, businesses, and the entire economy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62251-american-immigration-lawyers-association-aila-on-immigration-reform-bill
Award-winning filmmaker Darryl Roberts takes an unflinching look at the insidious effects of our culture's preoccupation with sex in “America the Beautiful 3: The Sexualization of Our Youth” premiering this fall across the United States.
“America the Beautiful 3: The Sexualization of Our Youth,” is an important yet disconcerting film that both informs and warns viewers that our fixation with sex is adversely affecting our culture, leading to a public health crisis and even worse, the escalation of violence against women and children.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7308551-monte-nido-america-the-beautiful-3-sexualization-youth-darryl-roberts-exposes-obsession/
As sustainability becomes an increasingly important topic in the textile industry, so does the research that helps us better understand how end consumers think about sustainability. Cotton Incorporated and Cotton Council International (CCI) conducted a global survey of attitudes, motivations, and behaviors regarding sustainability among 7,300 consumers in the U.S., U.K., Mexico, India, Italy, and China. Questions explored how consumers define sustainability, what actions they take to improve the environment, when and how sustainability affects their purchases, and why they are motivated to act in sustainable ways. This research reveals the ways in which environmental concerns are important to consumer decision-making.
To view the multimedia release go to:
https://www.multivu.com/players/English/7972231-cotton-incorporated-global-sustainability-environment-survey/
BLACK PANTHERS AT WAR: THE 761ST Tank Battalion and General Patton’s Drive on Germany tells the full and unvarnished history of this important American fighting force. Known as the first black/African American armored unit to see combat in World War II.
historian Gina M. DiNicolo relies on extensive archival research, including documents not consulted in previous accounts as well as interviews with surviving soldiers and family members. Find out more here- http://www.GinaMariaDiNicolo.com Historical Fiction, WWII
Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Kichler®, a leader in innovative lighting and ceiling fans, loves the “living” that happens outside. In fact, recent studies reveal that more than 70 percent of U.S. households have outdoor living spaces and 71 percent of those homeowners would like to enhance these areas, noting their top priority is to make it more relaxing. Whether enjoying a quiet evening or hosting a dinner party, Kichler offers an assortment of decorative collections to update, personalize and make the most of your outdoors. With visually impressive and intricately designed wall lanterns, outdoor-rated ceiling fans, landscape lighting, deck lighting and more, you’ll find everything your outdoor setting needs.
When planning for outdoor lighting, finish durability and product functionality are equally as important as design. Kichler’s outdoor solutions are engineered specifically for wet and damp locations. If you live on the coast with consistent salt spray, in the arid, sun drenched southwest or in the wide temperature and weather variances experienced in the northern states, long-lasting and durable finishes are vital. Select Kichler collections feature the Climates™ material to withstand the harsh elements – salt air, intense heat and cold or constant ultraviolet (UV) exposure.
To view the multimedia release go to:
https://www.multivu.com/players/English/8330456-kichler-lighting-solutions/
Blood is an essential component for life, but many people do not think about it until the need is critical. Each year 234 million major operations are performed worldwide, many involving blood transfusions or treatments resulting in a continuous need for donations.
That’s why Abbott (NYSE: ABT) and Real Madrid soccer star Cristiano Ronaldo are partnering to bring even more attention to this important cause. Regarded as one of the top soccer players in the world, Ronaldo will serve as the first global ambassador for the BE THE 1™ movement – developed to inspire young people around the world to regularly donate blood.
“We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments,” said Cristiano Ronaldo, forward for Real Madrid and Captain for Portugal National Football. “That’s why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7668251-abbott-cristiano-ronaldo-donate-blood/
With more than 50 million kids heading back to school this fall, the National Center for Missing & Exploited Children® (NCMEC) and Honeywell (NYSE:HON) are urging parents, guardians and educators to start conversations about safety now. The KidSmartz™ program, a joint effort between NCMEC and Honeywell, is making those conversations easier with new animated videos to help elementary school students understand and remember the “Four Rules of Safety”
“A nine-year analysis by NCMEC of more than 9,000 attempted abductions revealed important patterns, including the fact that many attempts happen on the way to and from school,” said Linda Krieg, NCMEC acting CEO. “Safety is a year-round concern, but the analysis tells us that this time of year is a critical time to prepare our kids for potential dangers. KidSmartz equips teachers and parents with tools they need to help kids make smarter and safer decisions.”
NCMEC’s attempted abduction analysis revealed not only the tricks used by people trying to abduct kids but also the ways kids can get away. KidSmartz, which launched last year as part of more than ten years of partnership between NCMEC and Honeywell, uses classroom activities, role-playing, animated videos and a “Safety Dance” song and dance to teach children in grades K-5 the “Four Rules of Safety.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7616251-ncmec-honeywell-kidsmartz-back-to-school/
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
NBC UNIVERSO, the modern entertainment and sports cable channel for Latinos announced the premiere of “The Riveras,” its new celeb-reality series that follows the children of late Mexican- American music icon and reality star, Jenni Rivera on Sunday, October 16 at 10pm/9C. On this new reality show viewers will get to see Jenni’s five children: Chiquis, Jacqie, Mikey, Jenicka and Johnny as they step up and pull together to pursue their biggest dreams with humor and love. To download images, click here: www.image.net/TheRiveras1. To view the “The Riveras” official trailer click on: https://youtu.be/H658DG87l24.
“We want to show the world you can continue moving forward despite adversities. Yes, life without our mother has been painful and difficult. We have weak moments but at the end of the day we come together as family to figure it out,” stated Chiquis, the eldest daughter of Jenni Rivera. “Our goal is to represent our mother as the great woman she was and viewers will get to see that through all of us. It’s important to show the public who we are and to discover the truth …a lot has been said on the news and tabloids,” she added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7929651-nbc-universo-los-riveras/
