The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
Blood is an essential component for life, but many people do not think about it until the need is critical. Each year 234 million major operations are performed worldwide, many involving blood transfusions or treatments resulting in a continuous need for donations.
That’s why Abbott (NYSE: ABT) and Real Madrid soccer star Cristiano Ronaldo are partnering to bring even more attention to this important cause. Regarded as one of the top soccer players in the world, Ronaldo will serve as the first global ambassador for the BE THE 1™ movement – developed to inspire young people around the world to regularly donate blood.
“We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments,” said Cristiano Ronaldo, forward for Real Madrid and Captain for Portugal National Football. “That’s why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives.”
To view the multimedia release go to:
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
Safe Horizon, the nation’s leading organization dedicated to helping victims of domestic violence, today officially launched the public service announcement (PSA) for its groundbreaking “#PutTheNailinIt” campaign to end domestic violence. #PutTheNailinIt encourages men and women to show support for victims of abuse and pledge to take a stand against domestic violence. They are encouraged to do this by painting their left ring fingernail purple, the color of the anti-domestic violence movement, and by donating at safehorizon.org to help victims become survivors.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7448052-safehorizon-domestic-violence-psa/
In honor of National Volunteer Month, Chuck E. Cheese’s, the preferred destination for Big Brothers Big Sisters, is raising awareness of the more than 30,000 unmatched Littles in need of a Big. Chuck E. himself is kicking off a nationwide honorary Big program by becoming a Big for a day to a Little in Dallas. Throughout the month, all Chuck E. Cheese’s locations will also offer guests opportunities to support Big Brothers Big Sisters by donating at the register or participating in a National Night Out event on April 14.
Starting in Dallas, Big Brothers Big Sisters will match Chuck E. with a deserving Little for a surprise visit to his or her school, followed by an after school play date during Chuck E. Cheese’s National Night Out event on April 14 from 5 p.m.–9 p.m. National Night Out is a nationwide event in which a portion of the proceeds from all who attend will be donated to Big Brothers Big Sisters.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7491951-chuck-e-cheese-big-brothers-big-sisters/
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
This year, Bob Evans Farms is partnering with JDRF for the second year, with a goal of raising $100,000 for T1D research by selling JDRF’s signature paper sneakers in each of its 561 restaurants.
Starting today through March 19, guests can support the fight against T1D by making donations of their choice to JDRF at their local Bob Evans restaurant. Guests interested in making a contribution will receive one of JDRF’s paper sneakers to sign and display. In addition, on March 19, Bob Evans will host a national community fundraiser, donating 15 percent of sales to JDRF when guests present a fundraising flyer. To access and download the community fundraiser flyer, visit Bob Evans’ Curing Diabetes Facebook page.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65919-bob-evans-farms-fight-against-type-1-diabetes-t1d-jdrf-partnership
http://www.akshayapatra.org/- Akshaya Patra Foundation an NGO in India currently feeds 1.3 million school children everyday in 9 states and 20 locations in India. This foundation aims to feed hungry child across India. It has an ambitious aim to feed 5 million children by 2020.
So, feed hungry child by donating online just Rs 750 for an entire year to Akshaya Patra Foundation.
For more videos related to Akshaya Patra Foundation visit our YouTube channel:
Know more about Akshaya Patra kitchens: http://www.akshayapatra.org/our-kitchens
Akshaya Patra reach: http://www.akshayapatra.org/our-reach
Feed a child : https://www.akshayapatra.org/onlinedonations
Below stats shows Akshaya Patra reach in various locations:
Currently Akshaya Patra in Bangalore feeds 184,530 children in 1055 schools
Akshaya Patra in Hubli feeds 126, 693 in 789 schools
Akshaya Patra in Mangalore feeds 19,043 in 145 schools
Akshaya Patra in Mysore feeds 13,835 in 63 schools
Akshaya Patra in Bellary feeds 115,945 in 575 schools
Akshaya Patra in Vrindavan feeds 139,262 in 1874 schools
Akshaya Patra in Jaipur feeds 92,763 in 1081 schools
Akshaya Patra in Baran feeds 11,456 in 166 schools
Akshaya Patra in Nathdwara feeds 25,274 in 435 schools
Akshaya Patra in Puri feeds 55,835 in 648 schools
Akshaya Patra in Nayagarh feeds 24,580 in 352 schools
Akshaya Patra in Gandhinagar feeds 121,508 in 666 schools
Akshaya Patra in vadodara feeds 113, 593 in 616 schools
Akshaya Patra in Surat feeds 165,057 in 371 schools
Akshaya Patra in Bhilai feeds 23,674 in 160 schools
Akshaya Patra in Hyderabad feeds 54,849 in 454 schools
Akshaya Patra in Vizag feeds 5, 249 in 7 schools
Akshaya Patra in Guwahati feeds 53,649 in 592 schools
Akshaya Patra in Chennai feeds 718 in 1 school.
Follow Akshaya Patra Foundation on various social media platforms:
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
Continuing to assist those who were affected by Hurricane Sandy, the CVS Caremark Charitable Trust, a private foundation created by CVS Caremark Corporation (NYSE: CVS), today announced that it is donating $50,000 to the Hurricane Sandy New Jersey Relief Fund. Established by Governor Chris Christie and chaired by First Lady Mary Pat Christie, the relief fund is a non-profit organization that raises and distributes funds to organizations to support the recovery and rebuilding efforts of New Jersey communities impacted by the storm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60164-cvs-caremark-charitable-trust-donates-to-hurricane-sandy-nj-relief-fund
It was January 2012, Isaac dribbled the ball; shot it through the hoop, swish! This was a simple moment the 15-year-old athlete who once participated in cross country, soccer and basketball, thought he’d never experience again. Ten months earlier, Isaac was diagnosed with a brain tumor. He became a patient at St. Jude Children’s Research Hospital® and through extensive treatment and care, his cancer is in remission and he is able to play the sports he loves.
Chili’s® Grill & Bar is helping St. Jude patients like Isaac enjoy their own special, everyday moments through the brand’s ninth annual Create-A-Pepper to Fight Childhood Cancer campaign. Participating Chili’s restaurants nationwide and in Puerto Rico are joining in the fight against childhood cancer and other life-threatening diseases. September is National Childhood Cancer Awareness month and through Sept. 26, Chili’s guests can help the cause by donating at their local restaurants and online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57540-chili-s-create-a-pepper-for-st-jude
official 2012 Debut video of Charlie\'s World by Charlie Hustle. Visit
www.CharlieHustleMusic.Com to purchase and download Charlie Hustle
Music. In 2012 Charlie will be donating 2% of his online sales to Bi
Polar research. Check him out doing public speaking engagements in
local New York CIty High Schools for at risk youths. - 2012 GiveBack