Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
In this year’s big game, Esurance is passing its savings on and giving away over $1 million in its Esurance Pass It On Sweepstakes. Beginning today, people can simply Retweet messages from the Esurance Twitter handle tagged #EsuranceSweepstakes for chances to win. And for the first time ever, Esurance will select multiple prize winners each quarter who could win money in real time during the big game.
There will be more surprises in store along the way, so people should keep a close eye on the Esurance Twitter channel as details are revealed.
“The Esurance Pass It On Sweepstakes allows us to engage with people before and throughout the game, while also sharing information about who we are in a fun, memorable way,” said Nancy Abraham, Vice President of Integrated Marketing Communications at Esurance. “We want people to become more aware of and familiar with Esurance, so with every Retweet they’ll learn something different.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7750151-esurance-pass-it-on-sweepstakes/
Strategic Partners, Inc., the leader in the manufacturing and marketing of medical apparel, lab wear, footwear and accessories, today announced the launch of its next generation of medical apparel: scrubs, lab wear and accessories protected with CERTAINTY™ antimicrobial technology.
On a daily basis, many healthcare professionals are exposed to unwanted bacteria on their clothing. CERTAINTY antimicrobial technology can provide more fabric protection than traditional scrubs, giving healthcare professionals the freedom to perform their duties in comfortable, fashion-inspired clothing.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7458151-strategic-partners-certainty/
Clayton, one of the largest home builders in America, has launched a social media and video campaign that highlights the importance of giving back to those in need.
The “Season of Giving” campaign shares stories from the experiences of Clayton team members giving back to their communities and fellow team members in need. Clayton’s 40 home building facilities and nearly 350 home centers across the nation are encouraged to share how they are giving back through their social media channels in hopes to inspire others. The campaign will run during the globally recognized, Giving Tuesday, which takes place the Tuesday after Black Friday on Nov. 28.
The storytelling campaign includes personal experiences from team members such as building a ramp for a team member’s wife, volunteering with a local school for autistic children and supporting a special needs football team.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011658-clayton-season-of-giving/
Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
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The Casting Couch
Professor Puppet and Sasha Snow discuss about the casting couch situation in Hollywood. Sasha is an aspiring actress who’s trying to get her way through stardom. Everyone knows that it’s hard to achieve one’s dream of becoming a celebrity but it’s definitely even harder for women because it frequently happens that a producer would leave some subtle impression of a Quid pro quo “this for that” situation. Say, a producer would solicit some sexual favors in return of becoming a cast in a show. Sasha, in her experience, has a few to mention just like male producers would come up to her and would say something in a smooth connotative language but the meaning is still the same. In a form of straight forward language, it only means one thing and that is “I want to f*ck you”. So it’s like this, they’re just working it out in a professional context like getting drinks here and there, wining and dining, etc. But behind the scenes there are some celebrities out there who made their way through the top by sleeping with everyone in the corporate ladder.
Pop-Tarts® is giving teens the ultimate backstage pass to a Crazy Good™ Summer with the help of some of the hottest music acts out there – Jessie J, Rixton and Jhene Aiko.
Pop, Rock and R&B: Pop-Tarts blended the musical flavors of Jessie J, Rixton and Jhene Aiko in their first-ever song collaboration, titled “Sorry to Interrupt.”
Backstage Access: Go behind the curtain and check out the making of the song.
Crazy Good Concerts: Catch the artists as they headline the Crazy Good Summer concerts and debut their hot new tune.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537451-pop-tarts-crazy-good-summer/
Huawei, a leading global information and communications technology solutions provider, today launched the Huawei P8 lite in the U.S., making it possible for U.S. consumers to have premium design and features at an accessible price. Available for just $249.99 USD, the P8 lite will be available as an unlocked device, giving consumers the option to take their phone to the network* of their choice.
“With a perfect balance of style, functionality and value, the P8 lite gives consumers a premium yet easily accessible device and experience,” said Mr. Zhiqiang Xu, President of Huawei Device USA. “We are expanding our smartphone, wearable and tablet portfolio to meet U.S. consumers’ needs and are committed to delivering the right devices at the right prices with a tremendous consumer experience.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7052351-huawei-p8-lite/
Today, Futures Without Violence, in partnership with the Department of Justice, announced the launch of the first national campaign that will raise awareness, teach skills, and inspire public action to address children’s exposure to violence and childhood trauma. The multi-year “Changing Minds” campaign will motivate teachers, coaches, counselors, health professionals, law enforcement officers, and others who regularly interact with children to take meaningful action in supporting children who may be affected.
“Violence is far too prominent in our children’s lives, but it does not have to define their futures,” said former Attorney General Eric H. Holder, Jr. “We can curb the effects of trauma and restore our young people to wholeness and health, giving them the chance they all deserve to pursue their dreams.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925451-ad-council-futures-without-violence/
A new crash test program from the Insurance Institute for Highway Safety aims to ensure that manufacturers pay attention to the safety of front passengers as well as drivers.
The test was developed after it became clear that some manufacturers were giving short shrift to the right side of the vehicle when it comes to small overlap front crash protection. A good or acceptable passenger-side rating will be required to qualify for the Institute’s 2018 TOP SAFETY PICK+ award.
The first test group in the passenger-side small overlap front test program did better overall than vehicles IIHS previously evaluated for research. Ten out of 13 midsize cars tested earn a good rating, while one is acceptable and two earn a marginal rating.
In contrast with a group of 2014-16 model small SUVs tested for research, none of the 2017-18 midsize cars had a poor or marginal structural rating. Instead, the biggest problem in the new group was inconsistent airbag protection in five cars, which would put passengers’ heads at risk.
Novo Nordisk, a world leader in diabetes care, today kicked off the first NovoLog® Community Star contest. As part of the program, type 2 diabetes patients successfully managing their blood sugar with NovoLog® (insulin aspart [rDNA origin] injection) are invited to visit www.novolog.com and tell us how they’re giving back to their local communities.
Now through March 15, NovoLog® patients can submit their story and photo online for the chance to be crowned a NovoLog® Community Star. Finalists will be selected by a panel of judges, and each will receive a $5,000 donation to a local diabetes-related organization of their choice. One grand prize winner will also receive a one-year online subscription to Weight Watchers® to help with their diabetes management.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59947-novo-nordisk-first-novolog-community-star-contest-type-2-diabetes-patients
In 1997, Old Orchard Brands expanded beyond its frozen juice business to begin bottling various fruit juice beverages from its family-owned and run operations in rural Michigan. The year 2017 marks the 20th anniversary of Old Orchard’s bottled juice business, which has grown to become one of the leading shelf-stable juice brands in the country. To celebrate, Old Orchard will be giving away two FREE truckloads of juice – one truckload to its fans, and one truckload donated to local food pantries. Thirsty fans can enter to win their share of the bounty via the Bottle Bash Sweepstakes on Old Orchard’s website.
To view the multimedia release go to:
http://www.multivu.com/players/English/8011151-old-orchard-celebrates-20-years/
