December 20 marks the 150th anniversary of the birth of Harvey S. Firestone. This milestone coincides with the 30th anniversary of when Bridgestone merged with Firestone, a union that cemented Bridgestone’s position as the world’s largest tire and rubber company. Best known as the founder of Firestone Tire and Rubber Company, Harvey Firestone was a fourth-generation farmer who advanced to the forefront of early 20th century industrialism, with notable contributions across mobility, motorsports, retail service, agriculture and infrastructure.
To view the multimedia release go to:
https://www.multivu.com/players/English/8006652-bridgestone-150th-anniversary-harvey-firestone/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
At Munich’s real estate exhibition last week, Russia’s leading e-commerce company, Ulmart, hosted a “working breakfast” to discuss the nuances and intricacies of investing in Russia today during times of heightened international tension.
The topic, “Making the Case for Star Investment Projects in Russia”, featured Ulmart’s chairman and majority shareholder Dmitry Kostygin; Andrew Kaye, Managing Director and Co-Head of Technology Banking, William Blair International; Calin Anton Business Development Director Russia & CIS, Astron; and, Tim Millard, Regional Director, Head of Consulting Services at Jones Lang LaSalle, Russia.
A lively discussion kicked off about how some in the investment community tend to focus—even obsess—on macro realties at a state-to-state level ignoring many truly interesting project; precisely the types of projects that keep most of the world’s economies developing positively from cycle to cycle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7660751-ulmart-russian-investment-update/
Tanger Factory Outlet Centers, Inc. announced today that in honor of the 25th annual Tanger PINK Campaign it will again offer shoppers great savings in return for supporting the ongoing efforts to end breast cancer during the month of October.
Launching today at Tanger Outlets across the United States and Canada, the Tanger PINK Campaign offers shoppers using the Shop Pink Card the opportunity to receive additional savings on the best brand name and designer fashions while helping to unite in the fight against breast cancer.
To view the multimedia release go to:
https://www.multivu.com/players/English/8385651-tanger-outlets-tanger-pink-campaign-against-breast-cancer/
Epson, the number-one selling projector brand worldwide, today announced LightScene™ – a new category of accent lighting laser projectors for digital art and signage. LightScene is designed to simultaneously illuminate and project dynamic content on virtually any surface or material to engage audiences and provide an immersive experience for commercial signage applications in markets such as retail, hospitality, showrooms and museums. LightScene and other Epson laser projectors will be on display at Digital Signage Expo (DSE) 2018 in Las Vegas from March 28-29 at the Epson booth, #2336.
To view the multimedia release go to:
https://www.multivu.com/players/English/7820757-epson-lightscene-laser-projection-digital-art-design-signage/
Ringing out, as it has for centuries, the mission bell beckons across the hillsides calling out to the devoted. Here, where lush hillsides meet the Pacific Ocean, we pursue a singular canon—to make great wine. Canon 13 Pinot Noir and Chardonnay from the Santa Lucia Highlands, our answer to the mission bell, launch nationwide in July to on-premise retailers.
“The Santa Lucia Highlands are as unique as the people who settled them,” says Canon 13 winemaker Tom Klassen. “Sitting high on a bench overlooking a fertile valley, the vines grow deep in the alluvial soils that cling to the hillsides. Our fruit is protected by the maritime breezes that bring with them a gentle fog, ensuring the grapes ripen evenly and provide our wines with supple texture and fragrant aromatics found nowhere else.”
Canon 13 is inspired by our geographic birthplace at the Soledad Mission, the 13th mission located along the El Camino Real, the historic 600-mile stretch of road connecting dozens of missions and pueblos beginning in the late 1700s. The steep Santa Lucia Highlands are located along California’s central coast, near the cool waters of Monterey Bay on the flanks of the Santa Lucia Range. The region is graced by warm days, cool nights, rich soil and an evening fog that nurtures the delicate Chardonnay and Pinot Noir grapes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409459-canon-13-wines-launch/
Eyeglass World®, a leading retailer of affordable prescription eyewear, is the first national chain to launch a retail collection of prescription lenses for smart glass technologies in the U.S. The debut of specially designed prescription lens options for wearable brands including Glass, Recon, Vuzix and Epson coincides with Eyeglass World’s retail expansion into California. On Friday, the company celebrated the grand opening of a Vista, California location – the first of eight Eyeglass World stores planned for the San Diego area by June 2016.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7544551-eyeglass-world-expands-debuts-smart-glass/
Asendia, the joint venture between La Poste and Swiss Post, regularly produces insights on the burgeoning e-commerce market and the very exciting opportunities it is offering to online retailers who would like to take their business global.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762578-asendia-e-commerce-trends-insight/
Travelers are not only enjoying modern conveniences in the new terminal B connector at Boston Logan International Airport, they’re discovering a shopping and dining destination like no other. AIRMALL® Boston, the developer of the retail concessions program, has fashioned a splendid array of shops and eateries in United Airlines’ new connector. From local legends to farm house originals, the colorful additions showcase the bounty of the region.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7217051-airmall-retail-for-travelers-at-boston-logan-international-airport
The everyday life we all lead is frenetic and overcome by millions of stimuli; there is never enough time or peace. Zazen Bear, a new Zen retail concept store at 497 Broome Street, wants to help New Yorkers find their moment of inner peace.
Through a carefully crafted collection of products that range from jewelry to home furnishing, Zazen Bear offers a unique retail experience that starts when entering the 2,400 sq. ft. store. Spread out on two floors, connected by an open staircase and a harmonious live-plant vertical garden, visitors are lead through the three interlocked circular rooms into a voyage of discovery and sensory exploration.
Inspired by the idea that everything and everybody is connected, each item is carefully crafted to evoke a sense of harmony, relaxation and tranquility when touched, worn or used to decorate the home. Incorporating precious materials like diamonds, sapphires, gold and silver the jewelry collection spans from the Connected Ring Series (starting at $213.00 to $354.00) designed to represent the connection of the mind and the universe where our inner self intersects with the world around us; the Zazen bear monogram earrings featuring the iconic bear that represents harmony and inner peace (starting at $118.00 to $306.00); the Posey Bracelets of Balance, Meditation and Calm designed as a reminder to seek these three elements in the day (starting at $815.00); the Inner Stellar necklace a reminder to embrace the constellation of stars that represents our dreams and aspirations (starting at $538.00 to $931.00).
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
The most stressful week of the year is upon us; the last week of holiday shopping. As consumers across the country seek those last minute gifts, their stress levels rise. Zazen Bear, the retailer whose concept is about connection, harmony and peace, is offering consumers gifts that inspire finding those moments of peace in your day.
To celebrate this season, Zazen Bear has released a video series, titled “Zen Tree,” to showcase their jewelry collections while giving the viewer a sense of relaxation and peace. Every Holiday Season, consumers decorate trees to reflect the festive spirit; whether it is with ornaments, lights, garland, or a combination of all, each tree has its own specific design. Zazen Bear took this holiday staple, visualizing it with a peaceful and minimal aesthetic. The “Zen Tree” series celebrates the Holiday Season by presenting the Zazen Bear jewelry collections as ornaments decorating a forest of Christmas trees.
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
