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If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre. Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism. To view the multimedia release go to: http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/

everything requires numbers...even a ticket to wait in a fucking line

Combining muscles and beauty, the 2008 Asian Bodybuilding and Fitness Championships were held over the weekend, 19-20 July. The Hong Kong National Team won an incredible numbers of awards including 4 gold medals, 2 silver, 1 bronze. SO-U.TV will bring you the highlights of the event next week. See it all at http://www.so-u.tv/playVideo.php?contestid=&id=2149

for some who arent aware of ways to win by numbers, 0 STILL COUNTS AS A NUMBER