Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Raine Spenser is a powerful psychic who is part vampire. Seth McConnell is the human soldier who once hunted her kind. As an ever growing web of danger draws these two unlikely allies closer together, anger and distrust slowly turn into an explosive passion they are finding harder and harder to deny. Learn about the book and this author, http://www.rhyannonbyrd.com/ Paranormal Romance
Pretty much the kitchen sink with everything that I've been learning since listening to Electronic, Ambient and Dub-step music to put together my home made Electronic stew with just a pinch of paprika. If you don't like it, I won't force feed you like I do my goldfish. They can just float on their backs and play dead like my hamsters do. All the more fish food for me. However, if you do like this, I would recommend it with sushi or a can of high grade pork and beans. This song contains no automation, digital by-products or artificial flavors. Everything was made here from scratch...even the scratching. Alright, It's now baked, brewed, simmered and ready to serve. "Bon Appétit ...Oui, oui"....That's french for...???....Oui, oui.
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG today celebrated the official opening of LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and LINDT brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made.
However, the highlight of the official opening was the tennis exhibition match between LINDT brand ambassador and tennis champion Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps. Roger Federer said: “I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400585-roger-federer-lindt-Jungfraujoch-lindsey-vonn
When an injured horse brings womanizing Cole Steele together with mysterious Maia Armstrong it nearly melts the Wyoming winter snow. But Maia is more than she appears and Cole is left wondering if his passion for her is from magic spells or loves destiny.
Rocky Mountain Christmas is a story by NY Times Bestselling Author Christine Feehan found in the anthology entitled The Shadows of Christmas Past. Learn more about this book here, http://bit.ly/eFilau and its author here, http://www.christinefeehan.com Paranormal Romance
Big efforts bring great results. Ron Arad and Javier Mariscal invited the winner of the 4th Edition of the international competition, Jump the Gap, Michael Warykiewicz, to join them in the mad Gala Ceremony created by Roca for the Award Ceremony, which brought together VIP's from the media and the design and architecture world. That was what they were cooking.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/roca/52776/
I had the pleasure of directing, editing
and choreographing this piece. I just wanted to get a little creative
and have some fun. A few of us got together for 5 hours one day and
shot it the next while doing just one continuous shot of the dance. I
just wanted to share some of my passion with anyone out there who uses
dance as their way of communicating. If you get a chance check out my
companies 2012 Summer Tour and come dance with us!!! DanceRogue.com Thanks a lot ! A big shout out to Revolution Dance Studio in Plainfield, Illinois for letting us rehearse there!
The Renault-Nissan Alliance has sold its 100,000th zero-emission car.
Electric cars from Renault and Nissan have driven approximately 841 million zero-emission kilometers – enough to circle the earth more than 20,000 times. Together, they represent 53 million liters of oil saved and 124 million kg of CO2 that have not been emitted.
“The age of the mainstream zero-emission vehicle is here,” said Renault-Nissan Alliance Chairman and CEO Carlos Ghosn. “We expect demand to keep growing as the charging infrastructure develops – and we remain 100% committed to zero-emission technology for the long term.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62389-renault-nissan-sells-zero-emission-car
Today, on the International Day for the Abolition of Slavery, the Global Freedom Network (GFN) has brought together leaders of the Christian Catholic, Anglican and Orthodox, as well as Buddhist, Hindu, Jewish and Muslim faiths who have jointly declared one common humanitarian endeavour: To eradicate modern slavery by 2020 throughout our world and for all time as a crime against humanity.
A number of faith leaders spoke at the event and video messages were given by His All-Holiness Ecumenical Patriarch Bartholomew and by Grand Ayatollah Sheikh Basheer Hussain al Najafi who could not attend the ceremony but are equally committed to eradicating modern slavery and human trafficking.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391151-faith-leaders-eradicate-slavery/
Today, on the International Day for the Abolition of Slavery, the Global Freedom Network (GFN) has brought together leaders of the Christian Catholic, Anglican and Orthodox, as well as Buddhist, Hindu, Jewish and Muslim faiths who have jointly declared one common humanitarian endeavour: To eradicate modern slavery by 2020 throughout our world and for all time as a crime against humanity.
A number of faith leaders spoke at the event and video messages were given by His All-Holiness Ecumenical Patriarch Bartholomew and by Grand Ayatollah Sheikh Basheer Hussain al Najafi who could not attend the ceremony but are equally committed to eradicating modern slavery and human trafficking.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391151-faith-leaders-eradicate-slavery/
Today, on the International Day for the Abolition of Slavery, the Global Freedom Network (GFN) has brought together leaders of the Christian Catholic, Anglican and Orthodox, as well as Buddhist, Hindu, Jewish and Muslim faiths who have jointly declared one common humanitarian endeavour: To eradicate modern slavery by 2020 throughout our world and for all time as a crime against humanity.
A number of faith leaders spoke at the event and video messages were given by His All-Holiness Ecumenical Patriarch Bartholomew and by Grand Ayatollah Sheikh Basheer Hussain al Najafi who could not attend the ceremony but are equally committed to eradicating modern slavery and human trafficking.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391151-faith-leaders-eradicate-slavery/
