According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
Doing alright financially? The answer, if you’re 25 to 34 years old, depends on your friends, according to a new survey from the American Institute of CPAs and the Ad Council. They released the results today to coincide with a new series of national public service advertisements and a redesigned website for their Feed the Pig financial literacy campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64083-ad-council-aicpa-young-adult-financial-literacy-campaign
In honor of Women’s History Month, Barclaycard US, the payments business of Barclays in the US, has launched Be Your Possible, a four-week campaign focused on promoting increased financial literacy for women. Headed by Barclaycard’s Women’s Initiative Network (WIN), Be Your Possible will provide the 60 percent of women who report that their greatest financial priority is “just getting by” or paying off debt1 with a place to go to find the inspiration, support and knowledge they need to improve their financial understanding and reach their personal financial goals. The campaign includes a contest for Barclaycard US Facebook fans with $40,000 in total financial support to help them achieve their personal goals.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66053-barclaycard-us-be-your-possible-financial-support-literacy-campaign-women
Today, the Ad Council and the Dollar General Literacy Foundation launched new public service advertisements PSAs) on behalf of their national GED® Achievement campaign. This highly impactful multimedia campaign is designed to provide high school dropouts the information and encouragement needed to begin the road to earning a GED® diploma.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7292751-ad-council-dollar-general-literacy-foundation-encourage-young-adults-pursue-ged-diploma/
In celebration of National Reading Month, CITGO Petroleum Corporation, along with its mobile literacy partner, Bess the Book Bus, is kicking off its second annual literacy campaign to share the excitement of reading with thousands of children in more than 100 schools and Children’s Hospitals across the United States. From Feb. 26 to March 9, CITGO representatives, Miss America 2017-2018 State Titleholders and Bess the Book Bus will deliver brand new, free books to schools in 19 states, while special read-alouds for children will focus on the joy and importance of reading every day.
Founded in 2002 by Jennifer Frances, whose grandmother Bess O'Keefe fueled a love of reading from a young age, Bess the Book Bus aims to bring that same love of reading to children everywhere. Since inception, and with support from sponsors like CITGO, Bess the Book Bus travels nationwide and has visited 48 states, reaching more than 300,000 children in underserved communities and donating more than 650,000 books.
To view the multimedia release go to:
https://www.multivu.com/players/English/8281251-citgo-literacy-campaign-national-reading-month-fueling-good/
Today, Target Corp.® (NYSE:TGT) announced 42 new schools from across the country that will receive a new library as part of the 2011 Target School Library Makeover program. Education experts and advocates such as Alma Powell of the America’s Promise Alliance and Sir Ken Robinson, along with elected officials including Congressman John Kline, Chairman of the Education and the Workforce Committee and Congressman Gene Green (TX-29), were invited to celebrate this announcement with the principals at the Library of Congress. Additionally, principals from among the 42 elementary schools participated in a Principal Summit, led by Ralph Smith of The Annie E. Casey Foundation. The summit was designed to inspire school leaders, provide best practices for cultivating reading skills by using their new libraries, and explore how educators approach literacy strategies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/target/50372/
Ortho Clinical Diagnostics (OCD), in partnership with the National Association of Chronic Disease Directors (NACDD), today unveiled new consumer survey results and a report revealing the state of blood test health literacy in the United States with strategies to support much-needed patient education and empowerment. The first step: ensuring patient access to and understanding of blood test results, a critical component to maintaining health and wellness. The campaign kicks off during National Health Literacy Month, an awareness effort founded in 1999 to promote the importance of understandable health information.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52662-ortho-clinical-diagnostics-and-nacdd-blood-test-health-literacy-survey
A Squared Entertainment and By Kids For Kids Co. team up with CreditReport.com to launch Warren Buffett’s Secret Millionaires Club “Learn and Earn” financial literacy promotion. An expansion of the Secret Millionaires Club animated series that features Warren Buffett mentoring a group of kids through their own business adventures, key aspects of the campaign include: the “Learn and Earn” promotion, which offers educational materials for kids in grades 3 – 6; the “Grow Your Own Business” Challenge — based on Mr. Buffett’s financial lessons — which invites kids to submit ideas for their own entrepreneurial endeavors for the chance to win $5,000 with finalists given the opportunity to present their business ideas to Mr. Buffett himself in his hometown of Omaha; and the premiere of the first Secret Millionaires Club television special debuting October 23 (1 p.m. ET) on The Hub TV network.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51713-creditreport-com-learn-and-earn-secret-millionaires-club-warren-buffet
Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council.
The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign
Just 18 weeks after Racine Reads: Dream Big! launched, Racine elementary school students have one million reasons to celebrate after reaching the program’s ambitious goal to read one million books during the 2011-2012 school year. More than 10,000 students in nearly 500 classrooms participated in the community-based initiative which aimed to get the community fired up and focused on one issue — literacy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54460-racine-reads-dream-big-program-goal-achieved
April is National Financial Literacy Month! And, the perfect opportunity to take steps toward better finances. In honor of this important holiday, Money Management International (MMI), the creators of FinancialLiteracyMonth.com, invite you to celebrate this important month by taking steps to improve your overall financial well-being for a chance to win $500!
To view Multimedia News Release, go to http://www.multivu.com/mnr/52436-money-management-international-financial-literacy-month-challenge
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced Touch Magic™, a new line of interactive toys that encourage learning and exploration through intuitive touch technology. These unique touch-enabled toys bring colorful graphics and popular kid themes together to deliver a fun, interactive experience. Developed with LeapFrog’s highly experienced team of learning experts to ensure the curriculum is age-appropriate for preschoolers, the Touch Magic line introduces early literacy, musical creativity, numbers and early vocabulary. The launch portfolio includes Touch Magic Learning Bus, Touch Magic Rockin’ Guitar, Touch Magic Counting Train and Touch Magic Discovery Town.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54820-leapfrog-announces-new-touch-magic-toy-line
