All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy, unveil their innovations, share their visions and experiences on consumer behaviour and answer your digital marketing questions.
With ad:tech London 2011 now in its seventh year, 8,000+ industry professionals are set to attend the exhibition and strategic conference. Major players such as: Nike, Google, Facebook, Orange, YouTube, Forrester, ComScore, Ebay, Shazam, Amazon, Fiat and Forbes will discuss the successes and failures of their campaigns and give delegates a behind-the-scenes look at what's to come.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adtech/50546/
Technology for Marketing & Advertising (TFM&A) 2012 is the UK’s largest and longest-running exhibition for marketing, advertising and business professionals and is highly recognized in the industry for consistently delivering an unrivalled programme of Keynotes from the world’s biggest brands for the past 11 years.
Now in its 12th year, TFM&A 2012 will be no different; with Keynote sessions already confirmed from Google, Dave Chaffey, eBay Advertising, Yahoo, Microsoft, O2 Media and Experian.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53768-tfma
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TrickRopers.com to get quote! Trick
Roper Gun Spinner Will Roberts is an internationally renowned performer
and speaker known for his high-energy and insightful content spiked
with humor. He prides himself on bringing back the common sense and
simplicity of America. Along with being a masterful trick roper and gun
spinner, Will finds time to be a Cirque du Soleil artist on the Las
Vegas Strip, business owner, social networking consultant, author,
television segment host, and certified performance coach.Now
don't be fooled, Will is a Cowboy. The values and skills of the West
are in his blood and are his true passion. He apprenticed with
world-renowned Mexican charros and Hawaiian paniolos to help him
achieve his current level of success.Since 2000, Will has been
working with leading corporations, like Ebay, Anthony Munoz Foundation,
Wells Fargo, and Ford Motor Company. He shares the western arts of
trick roping, gun spinning and whip cracking with a good dose of humor.
go to TrickRopers.com to get quote! - 702-481-5829
https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
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