The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) is back with its third public service announcement starring actress and activist Pamela Anderson. In partnership with Promoting Awareness, Victim Empowerment (PAVE), the PSA highlights the often horrifying lack of accountability maintained by ride-hail services and urges passengers to make themselves aware of the safety standards for these apps and their drivers.
“Terms & Conditions” is a follow-up to Ride Responsibly’s second PSA, “The Signs,” which was released in January and called attention to the vast number of sexual assaults reported against drivers. This time, the video shows Pamela Anderson as a passenger of a ride-hail vehicle. Her driver quickly and abruptly reads her a list of terms that she is agreeing to by using the service. Much of the language shocks and disturbs Pam as she is informed that these apps are not responsible or liable for a passenger’s well-being. The terms used for this PSA were taken, in reality, directly from a popular ride-hailing app.
To view the multimedia release go to:
https://www.multivu.com/players/English/8285451-nla-ride-responsibly-pave-pamela-anderson-psa-terms-and-conditions/
LG SIGNATURE is continuing to increase its global reach and visibility by partnering with prominent figures in fashion and design. LG SIGNATURE has teamed up with well-known personalities in one of the world's most acknowledged style capitals, Milan, Italy, to highlight the lineup's design credentials and natural relationship with high-end couture and luxury goods.
LG SIGNATURE's campaign in Italy is composed of different activities focused on design. Popular TV and cinema personality Federica Fontana - a former model, TV presenter and actress - will be involved in a product placement activity aimed to create social buzz about LG SIGNATURE products through social media postings. Moreover, in order to communicate the products' many benefits, LG will ask the opinion of Marco Bocci, one of Italy's most popular actors and director, about LG SIGNATURE OLED TV's unrivalled performance and refined aesthetics.
To view the multimedia release go to:
https://www.multivu.com/players/English/8464351-lg-signature-fashion-design-partners/
LAS VEGAS (Feb. 28, 2018) – Paris Las Vegas illuminated the Las Vegas Strip with the debut of a $1.7 million light show at the Eiffel Tower on Wednesday, Feb. 27, joined by world-renowned chef Guy Savoy, legendary French actress and singer Line Renaud and Clark County Commissioner Jim Gibson. With a total investment of more than $92 million this year, the resort will also offer elevated experiences for its guests including an additional 1,600 renovated guest rooms and the all-new Voie Spa & Salon as it celebrates its platinum anniversary.
Inspired by the Eiffel Tower’s illuminations in France, the enhanced lighting at the Paris Las Vegas attraction will offer a free, recurring show featuring synchronized and choreographed twinkling and colored lights for visitors to enjoy nightly on The Strip. In partnership with Vision Sign Inc., Paris Las Vegas installed approximately 300 color washing light fixtures and more than 800 white strobe lights on the tower’s exterior. Guests can enjoy the nightly light show every 30 minutes on the hour and half hour from sunset to midnight.
To view the multimedia release go to:
https://www.multivu.com/players/English/8479652-paris-las-vegas-eiffel-tower-light-show/
