In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
Brooklyn-based Victoria Fine Foods, the top-selling slow kettle cooked pasta sauce manufacturer in the U.S., announces today that it will expand distribution this month in more than 400 cities across Florida and California. In total, nearly 2,500 stores across Florida and southern California will stock the company’s premium line of kettle-cooked pasta sauces by the end of the month. Suggested retail price for Victoria’s premium line of pasta sauces range from $7.99 - $8.99 per 24-ounce jar.
Victoria’s growth is, in part, a reflection of growing consumer interest in better-for-you, minimally-processed foods; a trend that fits the company’s core ingredients-first approach. In fact, since its inception in 1929 the company has used only fresh, real food ingredients that are kettle-cooked in small batches to provide a true homemade sauce in ready-to-eat form.
To celebrate its new availability in California and Florida, Victoria has launched a recipe contest to identify the best pasta dish in each new region. Participants can enter simply by uploading a photo of their favorite pasta recipe using the hashtag #Pastaratzzi for a chance to win a $1,000 kitchenware makeover and other prizes. For contest details, visit www.Facebook.com/VictoriaFineFoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7630151-victoria-fine-foods-expansion/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
I've been really anxious to take another stab at making an Electronic song with the little that I have to work with and still make it BUMP like a Bungee Jump. I'm patting myself on the back for this one because so far, I'm the only one who has heard it and I'm my own biggest fan. I said to myself "Steve...... This bump's like a bungee jump." ...... Naturally, I didn't answer myself back so..... Yeah..... Everything's cool..... WOW !!!!! .... This really Bump's ...... That's because I make it Bump ...... With my Bumpermatic .... " BUMP ..... BUMP !!!!! ...... You son of a bumper !!!!!"
Puja rituals are an integral part of Hindu culture. In order to stand out from numerous startups, currently competing with each other in the spiritual market domain, and to cater to millions of Hindus worldwide, WheresMyPandit has entered the field of mobile-commerce with the launch of its mobile application.
Built for Android users, WheresMyPandit expects an increase by three times for both inquiries and sales after the launch of the application. And, post the launch of the iOS application near to the Diwali season, it will multiply by nearly five times.
Not only can you book a pandit with a simple click through the application, but in the future, you can also chat or talk to the pandit to help you with various intricacies such as Muhurat timings and information about the puja on a real-time basis. A real-time tracking of the panditji will also be made available so you don't miss out on your muhurat timings while the pandit is on his way to conduct the puja.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7650651-mobile-commerce-with-wheresmypandit/
New pop/acoustic/tropical EDM tune from Kyle & Devin! We wanted you to be the first to hear our very first single "Compass". It's on Spotify here https://open.spotify.com/track/1TKf8zN3BlaPrpn4QwyrBv
and we'd absolutely love if you streamed the heck out of it there. If
you really like it, we'd love if you told someone about it. But even
more than that we'd love to connect with you, our social media links
are below.http://www.twitter.com/kyleanddevin http://www.facebook.com/kyleanddevin http://www.instagram.com/kyleanddevin http://vine and snapchat @kyleanddevin
Do you want to live a kingdom driven life? Do you want to discover your divine purpose? Do you want to discover the life you were born to live and ignite it with passion?
The kingdom driven life by Pastor Sunday Adelaja is a book that will help you to do just that. You may have been battling with questions like, what on earth am I here for?
What is the purpose of life? Matthew 6:33, Jesus instructs us to seek first the Kingdom. Seeking the kingdom of God should be our priority.
If we are going to make a significant impact on the earth, possess and disciple nations; we need to understand the precepts and principles of the kingdom.
Pastor Sunday Adelaja’s book will help you discover God’s priority for mankind, your original purpose for existence, and the source of meaning behind life.
You will be equipped with the tools, and strategies for promoting and expanding the Kingdom.
Many admit that this book is one of the top 3 books written in the last 1000 years.
To get your own copy, click here: http://this-productrocks.com/KingdomDrivenLife
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http://cursenkisses.com/epk Artist: Curse & KissesSong: LiesVideo by: Fedner Medilienwww.cursenkisses.com
Some artists can not reach you because their words do not ring true but
Curse & Kisses writes from his own experience that shared
experience that you likely have had all your own. When you have a
songwriter that is unabashedly, unapologetically raw and real what you
get is great music that reaches out and smacks you like an old friend.The
words are written right from deep inside where all that pain gets
tangled up, where the anger is pushed down. Curse & Kisses is a
true artist with words. He reaches deep inside faces his own anger and
pain and puts it all down on paper than turns it into something that
can reach millions of people in the form of music. "Lies" puts it all
out there. Its honest and a true reflection of an entire generations
emotions. It is unafraid! That is what makes great music. That zeal for
honesty. That raw emotion. The music that makes you feel naked in front
of the artist.Learn more about Curse & Kisses at: www.cursenkisses.com/epk
