“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
Not all heroes wear capes, and when it comes to fire and carbon monoxide safety, anyone can be a superhero. In honor of Fire Prevention Month this October, First Alert, the most trusted brand in home safety*,is encouraging everyone to be super prepared when it comes to whole home safety. First Alert has been helping protect homes and families since 1958.
“Three of every five home fire deaths result from fires in homes without smoke alarms or no working smoke alarms**,” said Tarsila Wey, director of marketing for First Alert, a leader in residential fire and carbon monoxide (CO) detection devices. “Many of these tragedies could be prevented with proper placement and maintenance of working smoke alarms, as well as prior emergency and escape planning. Through a highly educational and fun campaign with our Super Prepared Family, we aim to help people understand the importance of practicing fire safety and involving their whole families when discussing the topic.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8192351-first-alert-fire-prevention-super-prepared-family/
The Pillsbury® Bake-Off® Contest is back with a new twist and we are calling all home cooks nationwide to fire up their ovens and imagine the possibilities with Pillsbury. In partnership with Food Network and The Pioneer Woman, Ree Drummond, Pillsbury is celebrating family memories made at home, by seeking out your family’s favorite recipes and the inspiration and stories behind them.
As an evolution of the beloved Pillsbury Bake-Off Contest, this year home cooks are asked to share how they use Pillsbury in a family favorite recipe and to also share the story behind their recipe. Do you have a twist on a recipe passed down from a relative? Is there a special family tradition that surrounds the recipe? Judges will consider both the recipe and the story behind the recipe in their judging. Contestants may submit their original recipe using Pillsbury® refrigerated dough along with the inspiration behind it for any of the following categories: Cozy Breakfasts, Appetizers for Any Party, Dinners with Heart, and No-Fuss Desserts at BakeOff.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/8173751-pillsbury-food-network-bake-off-contest/
Volvo is now launching trucks that can cut CO2 emissions by 20 to 100 per cent. With a firm focus on new, energy-efficient technology for gas-powered vehicles, Volvo Trucks makes it possible to significantly reduce the climate impact of heavy regional and long-haul transport operations.
Volvo Trucks is now introducing Euro 6-compliant gas-powered trucks that offer fuel efficiency and performance on a par with that of diesel-driven trucks, but with far lower climate impact. The new trucks, the Volvo FH LNG and Volvo FM LNG, can run on either biogas, which cuts CO2 by up to 100 per cent, or natural gas which reduces CO2 emissions by 20 per cent compared with diesel. This relates to emissions from the vehicle during usage, known as tank-to-wheel.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8192551-volvo-trucks-new-gas-cut-co2/
The maker of Shell ROTELLA® engine oil is leading the effort to have the U.S. White House formally recognize the pickup truck as the “Official Vehicle of the United States.” To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell ROTELLA® campaign, entitled “Pickup Pride” which may forever change the way Americans view the pickup truck.
“The campaign celebrates the achievements of hard-working Americans and highlights the pickup truck, which for almost a century, continues to support those who have given their blood, sweat, and tears to help build our country,” said Megan Pino, Global Brand Manager for Shell ROTELLA® engine oil. “The pickup truck exemplifies America’s resilience and the work it takes to continue to build our communities and support our farms, both which deserve to be recognized.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8157351-shell-rotella-pickup-truck-official-us-vehicle/
Passionate melodies, the performance of different color performers, the audience's warm applause. Recently, the flash video of 7 musicians playing heroic songs in Time Square has become a hot topic on the Internet and Moments.
It is understood that the flashmob is one of the “Nanchang International Military Festival” activities, “Nanchang Military Festival” is a series of activities to bless the motherland for the 68th anniversary of its founding by the Nanchang City Travel Association, while promoting the city brand image of Nanchang which is called “the City of Heroes”, and establishing the international cultural ties between Nanchang and the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8190851-nanchang-china-military-festival/
This October, Red Gold is making it easy for people to give back when sharing their family meal. For any Red Gold canned tomato product purchased throughout the month, Red Gold will donate one meal* to help families facing hunger, with a goal of donating 2 million meals to Feeding America and its network of food banks. Whether it’s labeled Red Gold, Redpack, Tuttorosso or Huy Fong, consumers can simply buy a can, and help feed a family.
The philanthropic effort comes at a time when millions of American families struggle to put food on the table. According to recent data from the U.S. Department of Agriculture (USDA), 1 in 8 Americans face hunger, including 13 million children. However, most families don’t recognize the extent of hunger in America; a Red Gold survey found that nearly 7 in 10 households were either unsure of the number of Americans struggling with hunger, or they severely underestimated the problem.
To view the multimedia release go to:
https://www.multivu.com/players/English/8111351-red-gold-feeding-america-crush-hunger-october-2017/
It’s time to welcome back the short days, crisp air, and colorful leaves of Fall. Though the season is beautiful, it does require a bit more of an effort to keep yourself healthy and happy than summertime. When you factor in less daylight and the upcoming seasonal gatherings, it’s easy to feel like there isn’t enough time left in the day for ourselves. On Wednesday, September 27th, fitness, nutrition and lifestyle expert, Kelli Calabrese, will be available to discuss her pro tips on how to prepare yourself for the colder months, including easy ways to boost the immune system, calm the mind, relax the body and stay healthy.
All natural disasters, including the recent hurricanes, are a reminder how swiftly emergencies and disasters can happen. To address the fact that less than 50 percent of households have developed an emergency plan and discussed it with their families, FEMA and the Ad Council are working to inform and encourage all Americans to plan ahead for disasters. FEMA and the Ad Council are announcing the release of new public service announcements (PSAs) as part of the Ready Campaign to conclude National Preparedness Month. The PSAs, “Disasters Don’t Plan Ahead. You Can.” encourage families to take time to talk about their emergency plans – what to do, where to go for an evacuation or shelter-in-place, and how to get in contact in the event that you are separated in a disaster or emergency.
“Preparedness is a shared responsibility. It’s important to be aware of your local hazards,” said FEMA Acting Deputy Administrator for Protection and National Preparedness Katie Fox. “The first step to preparing for a disaster doesn’t cost anything – talk to your family and make a plan for evacuation, shelter and communication. Discuss what you will need. You can also take training or a CPR course to help yourself and others.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8170051-ad-council-fema-ready-gov-national-preparedness-month-disaster-plan/
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
Today marks the 87th anniversary of the Kingdom of Saudi Arabia. This day provides an opportunity to think about ways to give back to the nation, and there are many ways to give back to one’s country. One of these ways is to preserve the resources that the nation has, and at the forefront of these resources, is energy. It is the vein that Saudi Arabia feeds on to continue its development and prosperity.
For the past three years, the demand for energy increased at a yearly rate of 8%, and is expected to increase up to 58% in the next 25 years. These figures will have an immense impact on oil, especially that 90% of the Kingdom’s revenue is generated from oil exports. While 27% percent of the produced oil is spent on generating energy.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8184051-save-energy-saudi-national-day/
Four-time PGA TOUR winner Tim Herron is teaming up with Endo Pharmaceuticals Inc., a subsidiary of Endo International plc (NASDAQ: ENDP), Damon Adamany, MD, of The CORE Institute and the Facts on Hand campaign to educate adults about one of the more common hand conditions. The campaign is raising awareness of Dupuytren’s Contracture, a progressive, potentially disfiguring hand condition affecting a layer of tissue underneath the palms that can cause one or more fingers to move into a bent position so they cannot be straightened.
Dupuytren’s Contracture, sometimes referred to as “Viking Disease,” can make everyday tasks difficult, such as grabbing an object at home, or in Tim Herron’s case, a nine iron from his golf bag. Many people live with the disease without being diagnosed because they mistakenly assume they have arthritis or another hand condition. And because Dupuytren’s Contracture may progress slowly, people may not pay attention to it until they can no longer straighten their fingers, complicating everyday activities.
To view the multimedia release go to:
https://www.multivu.com/players/English/8153851-endo-facts-on-hand-dupuytrens-contracture/
