Today, appliance manufacturer Maytag® launched an integrated marketing campaign introducing the new face of the brand, the Maytag Man. A transformation of the widely known and iconic Maytag Repairman, the Maytag Man now has a brand new role as the machine. He will greet America as a Maytag® appliance, the human embodiment of the brand’s core values of reliability, durability and power.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64894-maytag-transforms-brand-icon-maytag-man-debuts-maytag-manthem
Half of our nation’s teachers will be eligible to retire over the next decade, creating an urgent need to recruit talented individuals into the teaching profession who will lead the transformation of our education system. That’s why TEACH and the Ad Council have partnered to launch Make More, a new public awareness campaign to recruit the next great generation of teachers. TEACH is a collaboration among the U.S. Department of Education, leading U.S. companies including Microsoft and State Farm, national education organizations and teacher associations.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63713-teach-and-ad-council-to-recruit-the-next-great-generation-of-teachers
The Breakthrough: Avon delivers game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.
The Wonderbrush: Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash*.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62677-avon-mega-effects-volumizing-mascara-makeup
The fashion industry is changing. A trend transformation has already taken place this year with London Plus Size Fashion Weekend (LPSFW), the first of its kind which was held during this year’s spring / summer London Fashion Week.
Stylish plus size retailer Curvissa are continuing to celebrate this penchant for size, something which is expressed in their latest TV ad campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60667-curvissa-summer-shoot-behind-the-scenes
The European Report on Development (ERD) 2013 seeks to contribute to the global reflection on the post-2015 development agenda.
Based on an assessment of the Millennium Development Goals experience and on an analysis of the changing international context, and likely trends for the next 20-30 years, the ERD 2013 looks at key potential drivers of a post- 2015 global partnership, to tackle poverty in the poorest countries and promote structural transformation in an inclusive and sustainable manner.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60634-ec-post-2015-sustainable-future-plan
SIRO Clinpharm, a leading full service clinical research organization, unveiled its new brand identity on Friday. The new look affirms the recent transformation in the company’s business strategy.
“With the vast experience garnered over the past 16 years, SIRO was set to take a leap forward. With its customer centric leadership, we have built depth in various areas of competencies, leveraging our 4 pillars – people, processes, technologies and solutions,” said Dr. Gautam Daftary, founder and chairman, SIRO Clinpharm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58672-SIRO-Clinpharm-unveils-new-brand-identity
Worst Cooks in America, the primetime Food Network hit that turns kitchen zeroes into kitchen heroes, returns for a fourth season with a rematch between undefeated series champion Anne Burrell and culinary master Bobby Flay. Premiering on Sunday, February 17th at 9pm ET/PT, this season's fourteen cooking-challenged contestants are split into two teams, one led by Anne and one by Bobby, for a grueling seven-episode competition designed to turn them into competent cooks. A $25,000 grand prize will be awarded to the winning contestant who has achieved the most successful culinary transformation, along with a victory for their team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58428-food-network-worst-cooks-in-america
Creme of Nature® launched Exotic Shine™ Color with Argan Oil from Morocco, a breakthrough product which includes enriching Argan Oil and strengthening Micro-Sphere technology. The technology features conditioning molecules which bind to hair strands during coloring to prevent breakage and damage. The system also comes with two conditioning treatments, the Argan Oil Intensive Conditioning Treatment and the Argan Oil Treatment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57490-creme-of-nature-exotic-shine-color-with-argan-oil-from-morocco
Today, Red Lobster introduces their most comprehensive core menu transformation in the brand’s history. The menu will offer significantly more items with price points below $15. It will also substantially increase the number of non-seafood selections. Additionally, the menu will offer more choice and variety, including lighter-style options and more fish and shrimp entrées.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57989-red-lobster-menu-transformation
In a recent Financial Times article, “PR and news boundaries are being redrawn,” media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire’s transformation as the indicator of the increasing importance of this earned media discipline.
A recent post on Beyond PR, Evolving Media … And Evolving PR, takes a closer look at Edgecliffe-Johnson’s analysis of the changing PR business as well as PR Newswire’s CEO, Ninan Chacko’s, perspective on the emergence of content marketing, its impact on communications and the future of the business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58545-pr-newswire-ceo-ninan-chacko-on-conversation-with-financial-times
In a recent Financial Times article, “PR and news boundaries are being redrawn,” media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire’s transformation as the indicator of the increasing importance of this earned media discipline.
A recent post on Beyond PR, Evolving Media … And Evolving PR, takes a closer look at Edgecliffe-Johnson’s analysis of the changing PR business as well as PR Newswire’s CEO, Ninan Chacko’s, perspective on the emergence of content marketing, its impact on communications and the future of the business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58545-pr-newswire-ceo-ninan-chacko-on-conversation-with-financial-times
The former Fitzgeralds Casino & Hotel has completed its dramatic transformation to become the D Las Vegas, revealing a sleek new style, energetic attitude and fun atmosphere in the heart of downtown Las Vegas.
Located beneath the largest video screen in the world on Vegas’ famous Fremont Street Experience, the D sits at the center of four neon blocks of non-stop party action.
Renovations at the D focus on modern styling, while maintaining elements from classic Vegas and introducing glimpses of Detroit.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58563-the-d-las-vegas-new-hotel-debuts-in-downtown-las-vegas
