DEWALT® Charlotte, NC manufacturing plant celebrated a significant milestone this past week, as the professional tool brand’s 10-millionth tool rolled off the production line. Company executives were on hand to build the 10-millionth tool – a 20V MAX* XR Lithium Ion Brushless 3-Speed Hammer Drill (DCD996P2).
Across its seven U.S. manufacturing plants, the brand produced more than 90 million individual products Made in the USA with global materials in 2016, an almost 50 percent increase from the 62 million individual products in 2015, just one year earlier. This is a meaningful accomplishment towards the brand’s effort to expand its domestic manufacturing using global materials, an effort that began in 2013. In addition to Charlotte, DEWALT operates manufacturing facilities in New Britain, CT; Greenfield, IN; Hampstead, MD; Shelbyville, KY; Cheraw, SC; and Jackson, TN.
To view the multimedia release go to:
https://www.multivu.com/players/English/8005956-dewalt-10-millionth-tool/
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Automakers from around the globe are gearing up for the grand opening of the 2017 Chicago Auto Show, which opens to the public on 10am. Saturday, Feb. 11, at McCormick Place.
Illinois Governor Bruce Rauner, Chicago Mayor Rahm Emanuel, Illinois Secretary of State Jesse White and Cook County Board President Toni Preckwinkle are expected to be on hand Saturday, Feb. 11 for the ribbon cutting ceremony, which will officially open the 2017 Chicago Auto Show. With more than one million sq. ft. of exhibit space, the show is the largest in North America and has been held more times than any other auto exposition on the continent.
Taking center stage at the 109th edition of the Chicago Auto Show are more than 20 vehicles that made their world debut during this week’s Media Preview, including Dodge Durango SRT; Ford Expedition; Hyundai Elantra GT; Mitsubishi Outlander Sport; Nissan TITAN King Cab and Midnight Editions; TRD Sport editions of the Toyota Tundra and Sequoia; Subaru Legacy; and Volkswagen Atlas Weekend Edition Concept.
To view the multimedia release go to:
https://www.multivu.com/players/English/7660252-chicago-auto-show-2017-cas17/
Today, OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature a trio of high-profile dunkers, including International Recording Artist Christina Aguilera, Brazilian football star Neymar da Silva Santo, Jr. and Basketball Hall of Famer Shaquille “Shaq” O’Neal. Shaq and fans will do the first official dunks of the campaign today at the birthplace of the OREO cookie in New York City.
OREO cookies and milk have gone together for many years -- and not just because they are a delicious dunking duo. Dunking an OREO cookie in milk has always been a fun way to create a playful moment that reminds us how extraordinarily special it can be to feel and wonder like a kid.
To view the multimedia release go to:
https://www.multivu.com/players/English/8031651-oreo-dunk-challenge-shaq-christina-aguilera-neymar-da-silva-santo-jr/
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Visionworks and Davis Vision kicked off 2017 continuing their work to raise awareness about the importance of annual eye exams for school-aged children by increasing the number of vouchers and glasses they will donate this school year from 10,000 to 15,000. Through their joint initiative, Let’s Go See has already donated more than 8,300 vouchers since the 2016-17 school year started.
“The Let's Go See program has been instrumental in our efforts to spread awareness of the need for annual eye exams for school-aged children. We feel honored to help families provide eye exams and glasses to their kids, and look forward to continuing our mission,” said Jim Eisen, president and CEO of HVHC Inc., and president of Visionworks.
Between dental checkups, doctor's exams, and everything else parents do to keep kids healthy, children’s vision often gets overlooked. Many parents wait until their child has expressed an issue with their vision before taking them for an eye exam, but according to Prevent Blindness America, 1 in 4 school-aged children in the United States has a vision problem, which if left untreated can affect learning ability, personality, and adjustments in school.
To view the multimedia release go to:
http://www.multivu.com/players/English/7938651-visionworks-lets-go-see-childrens-eye-health-awareness/
When it comes to pork, there has never been a better time than now to make something delicious. That is why the National Pork Board (NPB) today launched ‘El Sabor de Hoy’ campaign, aimed at Hispanic consumers in the U.S. The campaign will create awareness of pork’s unmatched flavor and now value making it the ideal protein on any occasion for Hispanic consumers.
“The time to indulge with pork and make delicious dishes for family and friends is now,” said Jose de Jesus, director of multicultural marketing at the National Pork Board.
To view the multimedia release go to:
http://www.multivu.com/players/English/8022151-national-pork-board-el-sabor-de-hoy/
You stock your kitchen’s pantry shelves with quality food. Why would you skimp on the shelves of your bathroom cabinet? With cold and flu season upon us, it’s a great time to purge the medicine cabinet. Better to shop and prepare now than scramble when you are sick. Clean out clutter, get rid of anything that’s expired or you aren’t using, and stock up on the staples. A fresh start can make all the difference.
Well-known RN and health expert, Linda Ciampa has been helping families stay healthy for over a decade. On Wednesday, January 18th, Linda will be available for live interviews to share her best tips for preparing your medicine cabinet for the colder weather. She will also provide viewers with an easy-to-use option for keeping track of your family’s medical and fitness information.
Kaléo, a privately-held pharmaceutical company, today announced the AUVI-Q® (epinephrine injection, USP) Auto-injector will be available by prescription starting February 14th, and announced AUVI-Q AffordAbility, a first-of-its-kind access program for AUVI-Q. Through this new program, patients with commercial insurance, even those with high-deductible plans, will have an out-of-pocket cost of $0. For patients who do not have government or commercial insurance, and have a household income of less than $100,000, AUVI-Q will be available free of charge. In addition, the cash price for AUVI-Q is $360 and will be available to those patients without government or commercial insurance. Each AUVI-Q prescription includes two Auto-injectors and one Trainer for AUVI-Q.
To view the multimedia release go to:
http://www.multivu.com/players/English/7981051-auvi-q-epinephrine-auto-injector-access-and-availability-launch/
Canola oil is a popular pantry staple that stars in many of our kitchens. However, there’s much more to this kitchen workhorse than meets the eye. For example, did you know that this versatile and nutritious food source is produced by 43,000 farm families, many of them multi-generational?
To view the multimedia release go to:
http://www.multivu.com/players/English/7721552-8-canola-oil-tips-for-happy-healthy-2017/
Al Maryah Island hosted Abu Dhabi’s biggest New Year’s Eve celebration, a spectacular evening of music and fireworks. Thousands of families and friends filled the island’s waterfront Promenade where they enjoyed an electrifying concert with Emirati star Hussain Al Jassmi, Egyptian pop sensation Mohamed Hamaki, and winner of Arab Idol 2015, Mohammed Assaf.
More than 10,000 people enjoyed hearing their favourite songs performed during the five-hour show, which culminated in an exhilarating midnight countdown, followed by a breath-taking firework display.
The evening was a landmark occasion in Al Maryah Island’s colourful events calendar and was staged through a partnership between Mubadala and Platinum Records, the leading record label company which operates under the umbrella of MBC Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8012751-al-maryah-island-welcomes-2017/
Using an entrepreneurial distribution model, the Natural Light project will now donate a second instalment of 20,000 solar lamps. These will be sold by new sales agents in off-grid communities in Zambia, Zimbabwe, Sierra Leone and, for the first time, in Malawi.
The aim of this project, besides bringing a sustainable light source to off-grid communities, was to create a business model for local sales agents to make a living. This has been a great success. Today more than 50 sales agents in three African nations – Zimbabwe, Zambia and Sierra Leone – have their own businesses selling Natural Light solar lamps.
The Natural Light project, in collaboration with social business Little Sun, and NGO Plan International, was created to celebrate the VELUX Group’s 75th anniversary. Following an international design competition last year, which received 172 submissions from all over the world, the winning design was chosen and 14,500 units of the solar lamp were distributed in Africa – one for each employee of the VELUX Group and its sister companies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8006751-velux-more-natural-light-shine-in-africa/
