To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
https://youtu.be/sCdZiNhcps8 Valentine’s Day netted more than $19 billion in sales last year, with a significant portion of that figure coming from ecommerce. Even if your ecommerce biz doesn’t cater to the traditional chocolates-and-flowers market, there are still creative ways to tap into the Valentine’s market. Here are five tips for how to make the most out of Valentine’s Day.
Master anthologist Ellen Datlow has assembled a list of beautiful and terrifying stories from bestselling and critically acclaimed authors such as Joyce Carol Oates, Seanan McGuire, Carrie Vaughn, Pat Cadigan, Tim Lebbon, Richard Kadrey, Genevieve Valentine, and Jeffrey Ford. The collection is illustrated with photographs of dolls taken by Datlow and other devoted doll collectors from the science fiction and fantasy field. The result is a star-studded collection exploring one of the most primal fears of readers of dark fiction everywhere, and one that every reader will want to add to their own collection. Find out more at
www.ellendatlow.com or http://us.macmillan.com/books/9780765376800 The Doll Collection edited by Ellen Datlow Tor Books Book Trailer. Horror/Suspense
'The Love Note in San Francisco' is based
on a true story of a couple who meet in San Francisco and fall in love,
but are torn apart by distance. It's clear Amanda & Fernando have
fallen in love fast, but will they ever see each other again? Watch the
video and find out just in time for Valentine's Day. 'The Love Note in
San Francisco' is a video produced by Savvy Sleepers Luxury Satin
Pillow Cases. Savvy Sleepers, based in San Francisco, are
100% Pure anti-aging Satin Pillow Cases ultra-smooth for hair &
skin with the secret pocket for jewelry, love notes or a sweet surprise
sold in salons and blow dry bars nationwide and worldwide at
www.savvysleepers.com. The story starts out near AT&T Park with
Philz Coffee as the couple walk along the Embarcadero and to a San
Francisco Cable Car. Starring Amanda Grace Jenkins, Fernando Guevara.
Produced by Bobby Huerta. Written by fashion blogger Dale Janée of
SavvySpice.com and founder Savvy Sleepers.
AARP Travel's (http://travel.aarp.org), newest research on Romantic Travel reveals that 85% of Americans 45-plus have not taken a romantic vacation in the past two years. Therefore, AARP Love and Relationships Ambassador Dr. Pepper Schwartz explains in a new video that couples should plan a romantic getaway in order to spend quality time and bolster their relationship.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/66070-aarp-new-travel-website/
More than 30 years after the cult
television series The Love Boat filmed a special Australia episode in
Sydney, the show's popular Captain Stubing has released a fun video
about his latest tour Down Under, revealing he still loves to be at the
helm. With his visit timed to coincide with the romance
around St Valentine's Day, actor Gavin MacLeod, who played Captain
Stubing on the popular 70's show, visited Australia and New Zealand in
February, to renew the wedding vows of more than 30 local couples
onboard the Australian-based Sun Princess. The new video
captures highlights of Gavin's visit to Sydney and Auckland, including
his role as 'celebrant' at the wedding vow renewal ceremony as well as
his cruise across the Tasman Sea onboard Sun Princess with Gavin having
a little trouble adjusting to his new role as a guest, rather than the
captain, onboard the modern Love Boat. Speaking after his
tour, Gavin said he had fond memories of The Love Boat's time down
under in 1981, and he was delighted to revisit Sydney this year to
renew local couples' vows and again in Auckland. Connect with Princess: http://www.facebook.com/PrincessCruises http://www.twitter.com/PrincessCruises http://www.google.com/+PrincessCruises http://www.pinterest.com/PrincessCruises http://www.instagram.com/PrincessCruises
To text or not to text? As, Valentine’s Day approaches, that is the question for the Romeos and Juliets of today’s digital world. Cricket Wireless commissioned a national survey1 to determine how people are beginning and ending relationships via mobile phone and to uncover lethal communication behaviors. According to the survey, 30 percent of Americans would ask someone out via text. Wooers must learn the digital courting code or risk suffering a tragic ending.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/56773-cricket-wireless-relationship-communication-survey-for-valentine-s-day
This Valentine’s Day, Avon launches the new sensual fragrances Avon Instinct for Her and Him with actress Megan Fox as the face of the scents. When asked about her perfect Valentine’s Day, Megan Fox reveals she’s not much for flowers or candy. Instead, the iconic beauty says she melts when her husband gives her sentimental gifts like a handmade card, personalized jewelry or a sexy fragrance that reflects her confident, sensual nature.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65312-avon-instinct-fragrance-megan-fox-shares-her-favorite-valentine-gift-ideas
Aruba, One happy island, invited New York City residents and visitors to celebrate their love this Valentine’s Day on a heated pop-up beach in Times Square.
Thousands of people stopped by Aruba’s heated paradise, where couples enjoyed hourly trip giveaways to the One happy island, photo opportunities under the famous Fofoti tree, and warmth and relaxation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60400-aruba-tourism-authority-one-happy-island-valentine-s-day-in-times-square
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