To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
K.C. and friends messing around in the recording studio while recording his debut album Sunlit World set to the song Valentine by K.C. with Jeff Timmons doing background vocals and Frank Wright on lead guitar. Valentine by K.C. is available on itunes now.
Just in time for Valentine’s Day this year, Choice Hotels Music is offering yet another free original song download for consumers with “Sweetest Dreams.” Performed by Holly Montgomery and available for free at ChoiceHotelsMusic.com, “Sweetest Dreams” was inspired by the poetry of a remarkable young woman named Kai Croft and its lyrics were inspired by the emotion of love.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/choicehotels/45003/
In an unprecedented gesture of love and kindness coinciding with Valentine’s Day on February 14, 2012, the relationship matching services company, Valenti International, announced a pledge today by its Founder, Irene Valenti, to personally donate $5000 along with a commitment to raise an additional $25,000-$30,000 to recoup the losses suffered by the non-profit organization Empty Cradle, which recently fell victim to embezzlement. The fundraising campaign was launched by Valenti International which will collect and administer donations from private individuals, corporations and foundations, plus fund the remainder of the balance until the financial goal is reached.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54440-valenti-international-valentines-day-donation-empty-cradle
https://youtu.be/sCdZiNhcps8 Valentine’s Day netted more than $19 billion in sales last year, with a significant portion of that figure coming from ecommerce. Even if your ecommerce biz doesn’t cater to the traditional chocolates-and-flowers market, there are still creative ways to tap into the Valentine’s market. Here are five tips for how to make the most out of Valentine’s Day.
