With nearly 100 days until the Olympic and Paralympic Winter Games PyeongChang 2018 , Kellogg's® is proud to announce its continued sponsorship of Team USA and introduce the 2018 Team Kellogg's™ roster of U.S. Olympic and Paralympic hopefuls joining its lineup of storied athletes. The 2018 roster includes figure skater Nathan Chen, snowboarder Kelly Clark, ice hockey player Meghan Duggan and Paralympic snowboarder Mike Schultz.
For the Olympic and Paralympic Winter Games 2018, Kellogg's will continue its celebration of what inspires people to get up each morning, enjoy breakfast and embrace the potential of a new day. Whether you are a student, a parent or an elite athlete, we all awake with an individual reason and answer to the question, “what gets you started?” The drive at the start of each day isn’t always the same, but the routines we form, like eating Kellogg's cereal for breakfast, set us up to accomplish our goals.
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Following a rigorous season of trials and qualification events, six of the competing Team Kellogg’s™ U.S. Olympic athletes have demonstrated from great starts come great things by being named to Team USA™. With the Opening Ceremony for the Sochi 2014 Olympic Winter Games just days away on Feb. 7, these U.S. Olympic athletes have earned the chance to be among those proudly representing their country.
To view Multimedia News Release, go to http://www.multivu.com/players/English/65305-kellogg-s-team-usa-sochi-2014-winter-olympics/
Whether finding creative ways to help fuel their kids in the morning or coming up with smart snacks to help keep their families energized during the day, moms are constantly in search of easy ways to develop healthy habits with their families. To help mom support her family’s active and healthy lifestyles, Kellogg’s® is rolling out Tips for a Great Start: a 30-day program featuring Team Kellogg’s™, a group of U.S. Olympic and Paralympic athletes and hopefuls, and U.S. Olympic Committee (USOC) dietitians.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65070-team-kelloggs-athletes-and-dietitians-tips-for-a-great-start
Two-thirds of children living in poverty have no books at home, according to the 2010 RIF study. That's why Kellogg's® has teamed up with Scholastic as well as dad, children's book author and actor Taye Diggs to give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities. There are two ways to help:
1. Collect Kellogg's Great Starts Great Stories codes from participating Kellogg's products to receive a free book or
In celebration of National Breakfast Week, Kellogg’s® is making a difference by sharing breakfast with children in need. Moms and dads know that breakfast is essential to giving kids the start they need to help unlock their potential. But not every child gets this important start to their day. In fact, nearly one in five children across the U.S. goes without breakfast every day.1 That’s why Kellogg’s, and their in-school breakfast partner Action For Healthy Kids®, have partnered with Taye Diggs for the third annual Share Breakfast™ program. Together, they are making it easy for families to help share one2 million breakfasts with kids who might otherwise go without.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60063-kellogg-s-share-breakfast-taye-diggs-fight-childhood-hunger
Former pro football running back LaDainian Tomlinson and his wife Torsha are teaming up with Kellogg’s® Snacks to help football fans make their Big Game gathering the most valuable party in the neighborhood. To spice up the party-going experience, this season the Tomlinsons are dishing out some winning snack ideas, aided by Kellogg’s Snacks favorites such as Cheez-It® crackers, Pringles® potato crisps, Town House® crackers, Rice Krispies Treats® and Keebler® cookies and crackers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59948-kellogg-s-snacks-ladainian-and-torsha-tomlinson-big-game-party-tips
Kellogg’s newest superhero on the scene, The Crunchy Nut, saves Americans from boring breakfasts with the help of the Crunchy Truck. Go behind the scenes of the making of the superhero vehicle. Fashioned from a 1995 Chevy Utilimaster the truck features a satellite breakfast bowl equipped with the most advanced GPS technology helping The Crunchy Nut find those in danger of boring breakfasts and a 6-cylinder turbo milk jug boost to transport him to the rescue faster than reheating last night’s leftover pizza.
Morning after morning, countless adults stare morosely at a boring breakfast table. Faced with a humdrum meal and a routine breakfast, they ask themselves if there’s any fun in sight. Who can save their day? Behold, The Crunchy Nut™! No, he can’t leap over tall buildings in a single bound. But he can sweep away boring breakfasts and spread fun with a single bowl – of Kellogg’s® Crunchy Nut™ cereal.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56707-kellogg-s-crunchy-nut-breakfast-cereal
The Pop-Tarts® brand believes in sprinkling, frosting and filling the lives of families with everyday fun, and this summer Kellogg brings this mission to the hub of American fun with the opening of Pop-Tarts World™ in New York City. Pop-Tarts®’ first retail store and café offers an exciting peek behind the foil and an experience that truly shows off the spirit of all-American fun that has been associated with Pop-Tarts® since its introduction 46 years ago.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/poptarts/45198/