During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://youtu.be/vhIQe-ZmPiQ Excellent customer service is the key to attracting and retaining customers. There’s some truth in “the customer is always right” – or at least making them feel they are by giving them exemplary customer service. One powerful way to let customers know you value them and their time is by offering live chat support.
After analyzing millions of Internet visits and interviewing scores of consumers, Brookdale Senior Living has built a new website based on fresh insights into what’s most important to families searching for senior care. The first phase, which is a $4 million investment, went live on brookdale.com mid-August.
“With Brookdale’s website attracting more than 500,000 visits every month, it’s imperative to make it as useful to consumers as possible,” said David Cygan, Brookdale’s senior vice president of marketing. “As the nation’s largest senior living provider, we know our website is a primary source of information, with many people coming to us first as they embark on this journey,” Cygan said. “It’s important that we offer substantive resources that make it easier to find help in evaluating senior care options.” More than 80 percent of adult children turn to the Internet when they look for care for an aging parent, according to the company’s research.
To view the multimedia release go to:
With America’s nursing shortage and the soaring aging population, the nation’s largest senior living provider has launched a student loan reimbursement program with the goal of attracting more nurses to work in assisted living. Brookdale’s initiative comes as the U.S. Bureau of Labor Statistics projects the country’s nurse shortfall will exceed one million by 2022. People 65 and above are expected to comprise 16 percent of America’s population in 2020 and nearly 20 percent in 2030, compared to 13 percent in 2010, according to the U.S. Census Bureau. Brookdale operates more than 1,120 senior living communities in 47 states.
At Brookdale assisted living communities, nurses are hired as health and wellness directors, overseeing clinical services at a community including setting standards, leading health and wellness programming, and managing care associates. “This is a different kind of path than hospital nursing and it is a very important one,” said Kim Estes, senior vice president of clinical services for Brookdale. “Rather than providing hands-on care, these nurses shape the overall quality and content of care their community’s seniors receive on a daily basis.”
To view the multimedia release go to:
https://youtu.be/DUCQdHjLEfE With so much focus sometimes put on attracting new customers, it can be easy to overlook a valuable commodity: repeat customers. According to a recent article from Linkedin, “it costs six to seven times more to acquire a new customer than to retain an existing one.” With that in mind, here are six ways to keep customers coming back for more.
Düsseldorf is becoming the centre of the world for water sports fans: This year the boot will be attracting about 250.000 visitors to the exhibition halls by the Rhine river again. The luxury yachts especially are a sensation for young and old. The "Explorer" by Drettmann and the "Princess 30M" are two of the largest vessels at the boot.
The International Sahara Festival held in Douz in the end of December, is an annual festival celebrating the nomadic culture of the Sahara desert. The festival which began in 1910, is today one of the biggest and most important international festivals in the world, attracting around 100,000 humans a day from all over Tunisia and other Maghrebien countries as well as tourists from all over the world.
Throughout its 4 days, the festival showcases the Saharan way of life which is basically based on camel exploitation and indeed one of the festival’s main events is the Great Race which is an international camel marathon of 42 kilometers. Other abuse event are "regular" camel races, camel wrestling, acrobatic horse riding demonstrations and Saharan dogs race, which is Arabian hound dogs chasing hares across the dunes until they catch them for the crowd’s amusement.
Leading experts on Environmental and Social Corporate Governance (ESG) joined an animated discussion in central Paris on 15th April, at an event hosted by PR Newswire. “Attracting Sustainable Investment” drew IR professionals from French issuers and agencies, interested in discussing the latest regulatory changes and trends in sustainability reporting.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7510051-prnewswire-convenes-european-experts/
In its 25th year, Toyota’s annual Opportunity Exchange (OE) has resulted in more than $250 million in contracts for M/WBEs.
The two-day event – which included best-practice seminars, panel discussions and a trade show – concluded Tuesday, Oct. 28, at the Duke Energy Convention Center in downtown Cincinnati. Toyota Motor Engineering & Manufacturing North America (TEMA) started OE with about 100 attendees, and it has grown to become one of the largest minority business events in the country – attracting nearly 2,000 people who attend the event free of charge.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7353151-toyota-opportunity-exchange-minority-woman-owned-business-enterprises/
There was much more to watch and celebrate yesterday than the big game. Thousands of football-themed costumed pets and their owners took to the streets of the Soulard neighborhood in St. Louis Sunday, Feb. 3 to join the huge tail gate party and march in the 20th annual Beggin’® Pet Parade.
Annually attracting more than 8,000 pets and 80,000 people, the Beggin’ Pet Parade is one of the largest pet parades in the world. The parade holds the Guinness World Records™ for “Most Dogs in Costumed Attire,” achieved during the 2012 parade.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60070-purina-20th-annual-beggin-pet-parade-tail-gate-party-st-louis
Everyday Health, Inc., the leading health media company attracting 30 million monthly unique visitors online, today announced the debut of its original YouTube channel “Everyday Health: TV to Change Your Life.” The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a global independent production company with an industry-leading track record across all media platforms and five broadcast networks, to create primetime-ready health and wellness programming that entertains, engages and changes lives, every day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54944-everyday-health-trium-youtube-joy-bauer-dr-laura-berman-jillian-michaels
Sydney Festival opened its 2012 program with Australia’s largest free outdoor cultural event, Festival First Night, attracting hundreds of thousands of people into the city centre for eight hours of music, theatre, dance and visual arts. Headlining the event was internationally-acclaimed music superstar Manu Chao, who had 60,000 people dancing to his unique blend of Latin reggae. Audiences thrilled to a mix of Australian and international entertainment including a 1950s swing dance, painted caravans, Australian singer-songwriter Meagan Washington, Indigenous singer Gurrumul and dapper Jamaican gents, The Jolly Boys. Keeping things at a lively pace were street performances by Tuba Skinny, Lewis Floyd Henry and Norman J and his Good Times Bus. Casper Babypants, Holly Throsby and Erth’s mythical puppet creatures kept the kids laughing and dancing throughout the afternoon.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53512-sydney-festival-2012/