Throughout 2017, Pepsi® is celebrating life’s “Live For Now” moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. “Jump In,” a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump in to every moment. It features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.
The “Jump In” Pepsi Moments film takes a more progressive approach to truly reflect today’s generation and what living for now looks like. Kendall is the latest in an impactful line-up of global icons to work with Pepsi and she exemplifies owning “Live For Now” moments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8074851-pepsi-live-for-now-jump-in-kendall-jenner/
Tostitos tortilla chips and dips bring people together and are an essential part of most big football watch parties. These gatherings usually feature a spread of food and beverages and, many times, alcohol, leading to an increase in alcohol-related traffic crashes.
Recognizing this, Tostitos created the “Party Safe” bag – a bag of Tostitos chips featuring an alcohol sensor that acts as a reminder for people to not drink and drive after the party so everyone gets home safely. For those not lucky enough to get their hands on one of the limited-edition bags, Tostitos also partnered with Mothers Against Drunk Driving (MADD) to offer party-goers $10 off an Uber ride on Sunday, February 5 by using the barcode on the back of nearly every bag of Tostitos chips. This offer applies to both new and existing customers of Uber, but will be limited to the first 25,000 users who enter the code.
To view the multimedia release go to:
http://www.multivu.com/players/English/8020151-tostitos-super-bowl-madd-party-safe-bag/
ProNourish™, a nutritional drink brand from Nestlé Health Science (NHS), is furthering its mission to support people with digestive sensitivities with the launch of videos showcasing quick and easy gluten-free and low-FODMAP snack ideas. Short and snappy “hands and pans” recipe videos have gained popularity online, garnering around 500 million views per month. Most commonly, these are intended for the population at large. These new recipe videos from ProNourish™, however, are geared toward people with digestive sensitivities who are following a gluten-free and/or low-FODMAP diet.
To view the multimedia release go to:
https://www.multivu.com/players/English/8134551-nestle-pronourish-gluten-free-low-fodmap-snacks/
While consumers may claim to have a preferred brand of sparkling water and the ability to differentiate between their preferred brand and its competitors, their tastes may not as be fine-tuned as they think. A recent survey of sparkling water drinkers found that 83 percent of respondents say they had a preferred brand of sparkling water, and 59 percent of that subset said they could tell the difference between competing sparkling water brands. But participants in a blind taste test conducted by SodaStream yesterday had quite different views, based on their in-person experiences. The taste test, carried out in celebration of today’s National Hydration Day, found more discernment between competing brands, but tasters overwhelmingly preferred the taste of New York City tap water made sparkling using a SodaStream machine.
To view the multimedia release go to:
https://www.multivu.com/players/English/8125751-sodastream-sparkling-water-taste-test/
