In its 150th anniversary year, Bacardi celebrates another historic milestone with consumers around the world. The legendary original Cuba Libre, more commonly called a “BACARDÍ and Coke®,” turns 112 years old this month. Since its inspiration and creation in Havana, Cuba, in 1900, this classic cocktail has become the most ordered cocktail in the world with seventy BACARDÍ Cuba Libre drinks enjoyed every second, every day around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53410-bacardi-rum-150-anniversary-cuba-libre-cocktail-gold-coke-112-cola
Hybrids have a safety edge over their conventional twins when it comes to shielding their occupants from injuries in crashes, new research by the Highway Loss Data Institute (HLDI), an affiliate of the Insurance Institute for Highway Safety, shows. On average, the odds of being injured in a crash are 25 percent lower for people in hybrids than people traveling in nonhybrid models.
The new finding is more good news for green-minded drivers who don’t want to trade safety for fuel economy. Not so long ago, car buyers had to choose between the two because fuel-efficient cars tended to be smaller and lighter. Now, consumers have more options than ever when it comes to picking an environmentally friendly — and crashworthy — vehicle.
For more information, go to: www.iihs.org
Royal Caribbean International today launched a new brand campaign that embodies the most inspirational element at the very core of the global cruise line’s offering … the sea. The campaign is aimed at reawakening consumers to the sights and sounds of the sea and conveys the relaxation, romance and adventure that only can be had on the open waters aboard a Royal Caribbean cruise vacation. The campaign will kick off with playful imagery of a conch shell as a phone – dubbed the “Shellphone” – and communicates the campaign’s decree: “The Sea is Calling. Answer it Royally.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/royalcaribbean/46666/
In conjunction with the launch of its new super-capacity Door-in-Door™ French-door refrigerator, LG Electronics USA announced consumer survey results that show Americans have a short list of “go-to” foods and beverages that are consistently used on a daily basis. Catering to consumers’ “on-the-go” lifestyle, LG’s convenient Door-in-Door™ feature consists of a compartment within one of the refrigerator doors allowing consumers easier access to everyday foods.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56408-lg-electronics-introduces-innovative-door-in-door-french-door-refrigerator
U.S. Department of Energy (DOE) and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Texas-based advertising agency GSD&M, the public service advertisements (PSAs) aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50779-ad-council-energy-efficiency
Alcatel-Lucent (Euronext Paris and NYSE: ALU) has today launched an extended portfolio of software and services designed to improve the experience that consumers have with their smartphones, tablets and other connected devices.
When consumers buy a new device or service they expect everything will work right from the start and any glitch will be quickly resolved. The expectation is that the focus is on the customer – not just the network.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54399-alcatel-lucent-motive-customer-experience-support-solution
Upsher-Smith Laboratories, Inc. today announced the nationwide launch of Provella™, a unique probiotic dietary supplement specifically designed for women to promote digestive, feminine, and immune health.* Provella™ helps restore and maintain balance of good bacteria to support digestive and vaginal health.* Taken once-daily by mouth, Provella™ tablets contain a proprietary blend of six bacteria strains that include: Lactobacillus acidophilus, Lactobacillus plantarum, Lactobacillus rhamnosus, Lactobacillus fermentum, Lactobacillus reuteri, and Bifidobacterium bifidum.
Provella™ is available without a prescription behind the pharmacy counter at retail pharmacies nationwide and online at www.drugstore.com. Consumers can also ask any local pharmacist to order Provella™ using List Number 0245-1060-30.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56871-upsher-smith-provella-probiotic-supports-digestive-feminine-immune-health
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
The National Insurance Crime Bureau, the Insurance Information Institute and the National Consumers League have joined together to alert victims of Sandy to the potential for fraud by unscrupulous contractors. A 30-second public service announcement urges Sandy victims to be alert to potential fraud schemes by contractors who are only looking to take their money while doing shoddy repairs or no repairs at all. Victims are advised to avoid pressure tactics and contractors going door to door. “If you didn’t request it, reject it.” People who suspect that they’re being scammed can call 1-800-TEL-NICB to report it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53843-nicb-alert-to-sandy-victims-potential-for-fraud-by-contractors-psa
Verizon residential consumers can now order the company’s fastest-ever FiOS Internet service, which features heightened flexibility for consumers to order personalized bundles to match their lifestyles.
The new speeds, available in a range of double- and triple-play bundles, plus stand-alone service, offer significant choices for consumers to meet their rapidly expanding needs for online entertainment, news, information communications and e-commerce. These needs have generated a rising demand for faster home broadband service.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56780-verizon-ultra-high-speed-fios-quantum-internet-service-bundles
American households are carrying an average of nearly $16,000 of credit card debt, which translates into more than $2,000 in finance charges and fees each year, according to the Federal Reserve.
Even with statistics like these, freedom from debt is an achievable goal for every family. The first step in regaining control is to take an honest look at your overall financial picture. The experts at Money Management International have developed a “debt test” to help consumers’ asses their financial standing.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52437-mmi-offers-advice-for-paying-down-debt-do-you-pass-the-debt-test
In 2002 the PEW Hispanic Center released a report titled, “Latinos in Higher Education: Many Enroll, Too Few Graduate.” In the 10 years since the study was published, how much has changed?
Recognizing the importance of cultivating Latino leadership and promoting higher education in the community, Miller Lite is partnering with the Dallas Cowboys and the ¡Adelante! U.S. Education Leadership Fund to launch the “Scoring for Education” program for the second consecutive year. The Miller Lite “Scoring for Education” program runs September 1 through October 31 in Texas (excluding Houston) and Oklahoma, where a donation to ¡Adelante! will be made for every select cans of Miller Lite sold. Consumers 21 and older can enjoy Miller Time with their friends, knowing that they are making a contribution to a great cause.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56897-miller-lite-dallas-cowboys-adelante-support-education-hispanic-community
Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
