According to recent findings from Campos Inc., food customization is one of this year’s top consumer trends. Now, more than ever, consumers find endless options when it comes to customizing food – whether they are eating in or dining out. Along with exploring different flavors and food pairings, the baking industry is rethinking how they package recipes to consumers. In fact, according to Mintel, 45% of consumers surveyed want multiple preparation options and recipes listed on the packaging to allow them to express their personality.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7519851-lucky-leaf-customizable-desserts/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express® brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple pleasures at Holiday Inn Express hotels that help guests enjoy a little bit of nice to help them leave ready for anything – like a restful night of sleep, an energizing breakfast or a good, fast cup of coffee at the push of a button.
The Holiday Inn Express brand will feature Riggle – actor, comedian and coffee connoisseur – in its latest Stay Smart® campaign spots. As his first order of business, Riggle is implementing the brand’s new beverage offering – a Keurig® K130 in-room brewing system in every guestroom – making morning coffee intake easier and faster than ever before for Holiday Inn Express guests. The new Keurig brewers are the first of several contributions from Riggle to follow in the coming months.
To view the multimedia release go to:
http://www.multivu.com/players/English/7789551-holiday-inn-express-keurig-brewers/
Monster (NYSE: MWW), a global leader in connecting people to jobs, and Brandwatch, the leading social intelligence company, today announced the results of a year-long social media study of more than 1.1 million tweets in the United States analyzing exactly who, what, when, where and why people take to Twitter to discuss how they feel about their jobs.
“It’s certainly not just the weather nor differences in temperament that drove the disparity between people in the east hating their jobs and people in the west loving them,” said Joanie Courtney, Senior Vice President, Global Market Insights at Monster. “Job satisfaction is an often fluid, temporary sensation, and social channels deliver people the opportunity to express those sentiments with greater ease than ever before. The results indicate an opportunity for companies to focus on embracing existing talent to move the ‘love-hate needle,’ as well as those Tweeting to translate their skills for new opportunities to find something better.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7470451-monster-brandwatch-social-media-study/
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