Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Magic Wonderland, a 3D animation movie that is the result of three years of effort by Zoland Animation, will be released in cinemas across mainland China on 30 May. As the first movie released by Zoland Animation, Magic Wonderland is expected to quickly become a hit leading up to and on the upcoming Children’s Day due to its fantasy, story of mother-daughter love, aesthetic and exquisite Chinese elements, Asian-style animation characters as well as uncanny magic effects and grand war scenes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7232651-zoland-animation-3d-movie-magic-wonderland-china-may-30
As entrepreneurs struggle to find desirable investments that also allow them to have an impact on the future of our country, Primrose Schools invites them to explore the benefits of opening a high-quality Primrose preschool in their communities. As the nation’s leading early education franchise company, Primrose currently has more than 350 locations in 29 states and is growing across the country.
Financial forecasters and economic developers alike point to early education as a stable investment that yields strong returns. A recent report by Child Care Aware shows that the high-quality early education industry generates a return of more than $8 for every $1 spent, meaning the returns of providing early education for children positively impact the economic development of communities and future workforce development. Last year, IBIS World reported that the industry reached a record high of $47.8 billion and is expected to continue to grow at an even faster pace than the overall child services market.
To view the multimedia release go to:
https://www.multivu.com/players/English/8014454-primrose-schools-open-your-own-school/
Meredith Corporation, (NYSE:MDP; www.meredith.com) the leading media and marketing company serving 100 million American women and 72 percent of U.S. millennial women (26 million), today announced that the 2016 MORE/SHAPE Women’s Half-Marathon, hosted by Meredith’s SHAPE magazine in conjunction with the New York Road Runners (NYRR), will celebrate the 13th anniversary of the 13.1-mile race by honoring 13 notable female leaders across multiple industries with its first-ever Women Run the World™ Relay & Mentorship Program.
The race, which will be held on Sunday, April 17, in New York’s Central Park, is one of the largest women’s-only half-marathons in the country, and draws 10,000 female runners and walkers of all ages, from around the world, each year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7788251-shape-womens-half-marathon/
Highlighting more than $100 million in renovations at its hotels across North America, Super 8®, the world’s largest economy hotel brand and trusted roadside companion, today rolled into the 2018 New York International Auto Show with ROADM8, the first-ever concept car inspired by a hotel brand’s guestroom redesign.
Pulling its style and amenities straight from Super 8’s newly refreshed and elevated rooms—think bedding turned upholstery, a nightstand turned dashboard accent—ROADM8 fully embodies the sleek, new, modern look and feel of Super 8 while bringing the best of the brand to the open road. Outside, the vehicle boasts the red and yellow of the iconic Super 8 sign while inside are innovative amenities like a built-in, on-demand coffee machine, custom center console mini-fridge, touch-screen entertainment, and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289351-super-8-roadm8-new-york-international-auto-show/
On Wednesday, April 6, Viva® Brand teamed up with Hollywood actress and home/ DIY expert, Monica Potter, to host a dramatic clean-up benefitting Boys & Girls Clubs of Greater Ventura. The event, held at Avenue Thrift & Vintage Store in Ventura, CA, demonstrated how Viva® Towels can transform used, forgotten items with just a thorough cleaning. Donated household items ranging from kitchen appliances to outdoor patio furniture were expertly cleaned with the unique textures of Viva® Towels and then donated to 22 deserving families across the Ventura community. The effort jumpstarts a national push to “Unleash Clean” across the country.
Potter served as the Captain of the Viva® Clean Squad, motivating over 40 volunteers to “Unleash Clean” by scrubbing, polishing and shining up donated items from the kitchen, bathroom, living room and patio, showcasing the strength and durability of the towels. Viva® offers a choice of two types of everyday towels that work like cloth to stand up to any cleaning job in your home. Viva® Vantage® has a scrubby texture, great for shining stainless steel appliances and scrubbing grime off stovetops or patio furniture, while Viva® Towels have a signature soft and smooth texture for cleaning surfaces like countertops and coffee tables. To ensure a green event and minimize waste, Viva® Towels partnered with the City of Ventura to use natural household and eco-friendly cleaners so the towels could be composted afterwards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7767151-viva-unleash-clean-for-boys-girls-club/
Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today announced the newest model in its 2014 product line, the Breeze Aire. This exciting new model offers a spacious layout, high-end finishes, and standard floor plan combinations that offer this beautiful home to clients across the United States in as little as seven months, as well as highly custom choices for those who prefer to make detailed engineering changes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64410-blu-homes-new-model-updated-2014-product-line-breeze-aire
Cast & Crew today announced enhanced benefits and features to its business debit card and expense-management system for productions, PCard+. Customers can now earn one percent cash back for every dollar spent with no limits. Users can sign-up instantly – no paper forms or check deposits – and PCard+ can be set up to seamlessly feed into Cast & Crew’s industry-preferred production accounting software PSL+, or be used on its own.
The company, a leading provider of software and services to the entertainment production industry, has received strong sales of PCard+ in its first quarter, boasting active users across film, television and digital streaming productions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8493551-cast-and-crew-pcard-plus-business-debit-card/
Regional winners of the Rotten Sneaker Contest® gathered at Ripley’s Believe It Or Not! Times Square for the 2016 national competition. Six contestants from across the country, ages seven to thirteen, went head-to head in New York City today to show off their foul smelling sneakers for a chance to win the national title. But only one pair of sneakers could be crowned the winner and they belonged to 12 year old, Mason Young-Hiss, from Berthoud, CO.
The Odor-Eaters Rotten Sneaker Contest is the ultimate test that shows how offensive kids’ sneakers can get when they are playing outdoors, splashing through puddles, slogging through mud and more. The contest has a long history (over 40 years) and kids from across the country look forward to this annual event in their hometown. Participants take pride in mucking up their shoes to stand out from their competitors to ultimately win over the judges. Sneakers are judged on the interior and exterior conditions of the shoe, and most importantly odor, by a professional panel that includes NASA “Master Sniffer” George Aldrich, Chemical Specialist for NASA space missions, and Rachel Herz, Ph.D., an expert and author on the psychology of smell. Additionally, Brittany Every, Marketing Manager of Ripley’s Believe Or Not! Times Square joined the expert judges this year. Brittany is accustomed to seeing the unexpected and unusual at Ripley’s so she was up for the task.
To view the multimedia release go to:
http://www.multivu.com/players/English/7720051-odor-eaters-rotten-sneaker-contest/
As soon as I started to form lyrics for this song, my first thought was "I bet that Reekashade will love this .... therefore I'll dedicate this song to him" ... Reeka is an outstanding singer and exquisite gentleman who has supported me as I have supported him far before the Google era of Youtube which makes him a valuable commodity to me here as most who I've known since that time have either jumped ship or have become too big here to even acknowledge me further ..... "even though I'm still better than they could ever be in their wildest dreams" ...... Did I just say that? ...... Oh no .... That was my goldfish, Sid .... He always feed's my ego when he want's me to feed him back .... Here is Reeka's channel https://www.youtube.com/user/reekashade Thanks so much bro for being who you are.
LYRICS:
When I look out my window yeah, I can clearly see
peace and love as the wind blow's love across the sea.
And as I step out my doorway I can take this love in my hand.
Hold it close to my heart and soul and share the love across this land.
The Kroger Co. (NYSE: KR) today announced a new, national effort aimed at ending hunger in the communities Kroger calls home and eliminating waste across the company by 2025.
“No family in a community we serve should ever go hungry, and no food in a store we operate should ever go to waste ,” said Rodney McMullen, Kroger’s chairman and CEO.
Across the United States, 42 million Americans struggle with hunger. At the same time, an estimated 72 billion pounds of food ends up in a landfill every year.
“More than 40 percent of the food produced in the U.S. each year goes unconsumed, while one in eight people struggle with hunger. That just doesn’t make sense,” Mr. McMullen said. “As America’s grocer and one of the largest retailers in the world, we are committing to doing something about it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8164551-kroger-zero-hunger-zero-waste/
