A large metal sculpture in honor of automotive pioneer Louis Chevrolet, co-founder of the Chevrolet brand, was unveiled and inaugurated in the Swiss city of La Chaux-de-Fonds, today.
The abstract work was commissioned on the occasion of the car brand’s 100 year jubilee in November 2011. Today, it was formally handed over to Louis Chevrolet’s native city by Dr. Thomas Sedran, President and Managing Director of Chevrolet Europe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63466-louis-chevrolet-sculpture-unveiled
Ricola®, the leading manufacturer of soothing herb drops from Switzerland, has added a new product to its line of uniquely effective and delicious herb drops – Extra Strength for powerful cough relief.
Available in a “just-dripped-from-an icicle”-Glacier-Mint flavor, Extra Strength is cultivated from a blend of ten natural Swiss alpine herbs and a soothing syrup center that delivers powerful cough relief with natural menthol.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63537-ricola-new-extra-strength-herb-cough-drops-menthol-syrup
Premium Swiss chocolatier Lindt & Sprüngli USA, with help from celebrity chef, Curtis Stone, is kicking off the “Taste the Difference” program, educating consumers about the importance of innovation, quality ingredients and expert craftsmanship to produce delicious dishes and products, like premium Lindt chocolate. The chocolatier is unveiling a series of educational vignettes starring Stone to show consumers the impact these elements have on everyday indulgences. Furthermore, to give chocolate lovers the opportunity to actually taste the difference for themselves, Lindt is sharing two million coupons for its products – including the company’s newest innovation, the LINDOR Sea Salt truffle – via the company’s Facebook page.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63239-lindt-usa-chocolatier-lindor-curtis-stone-taste-the-difference-campaign
Hamilton Watch once again shares the action-packed spotlight with blockbuster action star Bruce Willis in 20th Century Fox’s A Good Day to Die Hard. In the film, the iconic brand introduces the modern Khaki X-Patrol and classic Jazzmaster Viewmatic wristwatches, two premium timepieces designed with Swiss precision and American spirit at heart for a sophisticated take on a typical Hamilton design.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58675-hamilton-watch-a-good-day-to-die-hard
Once again, Hamilton Watch is on the wrist of an action hero when every second counts in the Paramount Pictures film “Jack Ryan: Shadow Recruit.” In the film, the brand presents the Khaki Titanium and the Khaki Flight Timer, two iconic timepieces made with Swiss precision and American spirit. Hamilton has partnered with Paramount Pictures to promote the global theatrical release of the film, which opens worldwide January 2014.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64180-hamilton-watch-returns-to-big-screen-jack-ryan
When Georges Favre-Jacot started his watchmaking company in 1865, he was already convinced that emotion arises from a combination of daring and authenticity. Later, to suggest that his brand offered the ultimate in expertise and high standards, he renamed the company after the highest point in the sky: Zenith.
As an integral part of a brand’s heritage, values enable the brand to construct a “moral framework,” a guideline that underlies all of its external and internal discourse. Zenith’s values have always clearly shown through in its decisions, actions, and collections.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60648-zenith-watchmaking-daring-vistas
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG and Jungfrau Railway Holding AG are teaming up. LINDT is making a trip on the Jungfrau Railway, 3,454 meters above sea level, into a sweet experience with Swiss Chocolate Heaven. The themed chocolate shop was officially opened today by none other than LINDT brand ambassador Roger Federer. The highlight was a tennis exhibition match between him and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking the Sphinx.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400585-roger-federer-lindt-Jungfraujoch-lindsey-vonn
No other natural catastrophe impacts as many people as flooding, with an estimated 500 million people affected every year. Insured flood losses are also increasing significantly; 1970's annual claims were between USD 1–2 billion, whereas insured flood losses amounted to USD 15 billion in 2011. Recent flood events in Thailand, Australia and the Philippines have shown that floods are now rivalling earthquakes and hurricanes in terms of economic losses.
However, awareness of flood risks and their impact is still relatively low. Swiss Re's publication Flood – an underestimated risk aims to close this knowledge gap.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/swissre/56573/
The Breva Génie 02 Air combines the stunning sophistication of a beautifully crafted mechanical timepiece with the practicality of a high-performance altimeter. Whether your passion is paragliding, flying, skydiving, mountain climbing, skiing, or simply enjoying the fresh air and stunning views that high altitudes offer, the Génie 02 Air is the perfect companion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65030-breva-genie-02-air-spread-your-wings-and-soar
TAG Heuer, the Swiss avant-garde watchmaker, known worldwide for its high precision watches and chronographs, celebrated the last race of the Grand Prix season in Abu Dhabi in style when Mclaren Mercedes Formula One superstar and TAG Heuer brand ambassador Jenson Button showcased an exhilarating show with two Gyrfalcons from Abu Dhabi Falconers’ Club. The celebration also witnessed the star driver launch the brand’s latest innovative timepieces.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7382551-TAG-Heuer-Jenson-Button/
The exciting finale of a unique collaboration between GREY GOOSE Le Melon® flavored vodka and renowned artist Kehinde Wiley will culminate in a series of events during Miami’s popular art fair next month. For the first time, the “Modern Kings of Culture” portraits depicting Spike Lee, Swizz Beatz and Carmelo Anthony will be publicly displayed before being auctioned off for charity in collaboration with Sotheby’s. Fans of GREY GOOSE vodka, Wiley and the ‘modern kings’ from across the country will have the chance to view the works and bid in advance online at Paddle8 before the official charity auction event on December 4. Bidding is available at paddle8.com/auctions/modernkings beginning today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7381051-grey-goose-vodka-auction-original-works-artist-kehinde-wiley-miami-art-fair/
