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Frankfurt. Studierende des Studiengangs Kommunikationsdesign der European School of Design http://www.europeanschoolofdesign.eu haben eine ungewöhnliche Illustrationstechnik entwickelt: mit ihren Fingerabdrücken „malen" sie Motive für eine multimediale Kampagne, die sie in Print, Film, Social Media, Augmented Reality und PR einsetzen. 

Johnson Controls, a global multi-industrial company, is constantly focusing on improving the future of car seating. Thinking ahead, Johnson Controls will present its seating demonstrator vehicle SD15 to customers and media at the 66th Frankfurt Autoshow. The SD15 features a simulated vehicle environment with a focus on first- and second-row seating while addressing the three automotive megatrends from a seating perspective: autonomous driving, lightweight, and increasing customer demands towards individualization and style for future urban mobility. “The SD15 is based on extensive proprietary research conducted by Johnson Controls that explored what consumers expect as car seating in 2020 and beyond,” said Beda Bolzenius, president of Johnson Controls Automotive Experience. “The driver side demonstrates superior comfort and the passenger side showcases features that maximize cargo capacity and interior flexibility.” To view the multimedia release visit: http://www.multivu.com/players/uk/7592351-johnson-controls-new-SD15-seating-vehicle/