If sustainability is a journey, Frei Brothers Reserve has covered quite a bit of ground over the past year, expanding its sustainability focus from what’s in the bottle to the bottle itself. New earth-friendly packaging is showing up in stores now, just as the winery releases its first-ever “Earth Day Report.” The report shares how far Frei Brothers has come — and how far it wants to go — in its pursuit of “preserving natural resources without compromising the integrity of the wine.”
The line-up of eco-upgrades for the brand includes bottles that use less glass, corks that use more of the tree, and capsules and labels that create less waste.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55463-frei-brothers-reserve-sustainable-packaging-earth-day-activities
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KidZania, a global leader in children’s edutainment, today unveiled the Greener World Pledge, a formal online commitment to a healthier planet – uniting the world’s children. The Pledge was created using ideas submitted by kids from around the globe and is a key component of KidZ for a Greener World campaign, a multi-month, global celebration to amplify the importance of environmental stewardship and encourage kids to imagine, create, and unite for a Greener World.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54848-kidzania-eco-friendly-nation-kidz-for-a-greener-world-earth-day-pledge
One hundred million dieters are spending approximately $20 billion a year on weight loss efforts, yet a new survey reveals women actually feel more pressure to beautify the Earth than their own bodies. A survey of 600 women conducted by the makers of Green Works® products learned that women say it’s being green that causes more pressure than being skinny (39% vs. 29% respectively).
To view Multimedia News Release, go to http://www.multivu.com/mnr/60042-green-works-clorox-green-is-the-new-thin
Just in time for Earth Day, eco-friendly drivers in the market for a new car can see which models the experts recommend in the list of 10 Best Green Cars of 2013 by the editors of Kelley Blue Book www.kbb.com, the leading provider of new and used car information.
In recent years, Green Cars really have gone mainstream. Several of the best-selling cars in the country are now being offered in hybrid, diesel or even pure electric form, giving buyers the ability to drive the car they want with the powertrain they prefer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60816-kelley-blue-book-kbb-com-names-10-best-green-cars-of-2013
Omgirl was started by Meghan Fieldling back in 1998 with a vision: to offer clothing that reflects a state of harmony and balance for the modern woman, without sacrificing style and comfort. Omgirl designs reflect a unique blend of urban chic and West Coast sensibility.
Many of their pieces are great to mix-and-match as every season Omgirl chooses a complementary color palate designed to easily pair your favorite yoga tank and workout pants together for a unique outfit.
The collection is designed to fit every aspect of today dynamic lifestyle, from morning yoga classes to afternoon errands to a night on the town. You can feel both fashionable and relaxed, wherever your day or evening takes you. Each collection features a palette of soothing, alluring colors and an array of original, inspiring prints and images.
Omgirl uses only the finest fabrics, including velvety organic cotton velour, stretchy and breathable organic cotton/Lycra, silky modal, cozy fleece and the softest terry. They use striking watercolor washes and dyes for zen detailing that is one-of-a-kind. Everything is proudly designed and manufactured in Los Angeles, California, in premium eco-friendly facilities. Every aspect of producing the collection, from cutting and sewing, to dyeing and packaging, takes place within a 1-mile radius, leaving the tiniest of carbon footprints on our delicate planet.
Today Evergreen Packaging, with support from KidsGardening.org, announces the launch of the second annual Carton 2 Garden contest, a nation-wide competition inviting K-12 students to repurpose milk and juice cartons to build creative gardens or enhance their schools’ existing garden. The Carton 2 Garden Program promotes hands-on teaching, with opportunities for building important problem solving and life skills, and awards more than $25,000 in prizes to schools across the country. This initiative underscores Evergreen Packaging’s on-going commitment to raise awareness about the importance of eco-friendly packaging.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7670651-evergreen-carton-2-garden-contest-2015/
It won’t cure the common cold, but Appvion, Inc.’s new eco-friendly receipt paper, Alpha Free, proves vitamin C works wonders at the cash register.
Alpha Free is the first and only thermal receipt paper to use a vitamin C formulation in place of phenols like BPA or BPS. Whole Foods Market is now the first major national grocery retailer in America to use the new, natural and sustainable choice in receipt paper that shoppers can feel good about at checkout.
”In the last few years, multiple studies concluded that BPA found in receipts can be absorbed into the skin. If you are someone who handles receipts daily, like a cashier, that can be scary,“ said Dave Pauly, Alpha Free Product Manager for Appvion. ”A growing number of shoppers and employees are looking for more natural product options. That movement encouraged us to develop our vitamin C-based receipt paper, Alpha Free.“
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7541551-appvion-alpha-free-receipts/
Kia Motors America (KMA) today unveiled the all-new 2017 Optima Plug-in Hybrid (PHEV) at the Chicago Auto Show. Kia’s first PHEV joined two other fuel-efficient additions to the brand’s growing line-up of eco-friendly vehicles, including the all-new 2017 Niro Hybrid Utility Vehicle (HUV) and all-new 2017 Optima Hybrid (HEV), all three of which are being introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand. A host of new technologies and features in the Kia Optima PHEV, including a more powerful hybrid engine, a smarter and more robust telematics system, exterior design enhancements, and greater interior refinement, all combine to deliver a superior hybrid drive experience.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7731854-kia-optima-plug-in-hybrid-chicago-auto-show/
Today, more moms are taking steps toward a more eco-friendly lifestyle and are instilling those practices in their children. These “EcoAware Moms” strongly believe in leaving an eco-conscious legacy for their children to carry on.
According to EcoFocus Worldwide’s 2013 EcoFocus Trend Study, nearly three-fourths (73%) of women with kids are classified as EcoAware Moms. This group views sustainability from a hands-on point of view and believes there is a very close correlation between personal and environmental health.
To view Multimedia News Release, go to http://www.multivu.com/players/English/62120-choose-cartons-because-packaging-matters/
On Wednesday, April 6, Viva® Brand teamed up with Hollywood actress and home/ DIY expert, Monica Potter, to host a dramatic clean-up benefitting Boys & Girls Clubs of Greater Ventura. The event, held at Avenue Thrift & Vintage Store in Ventura, CA, demonstrated how Viva® Towels can transform used, forgotten items with just a thorough cleaning. Donated household items ranging from kitchen appliances to outdoor patio furniture were expertly cleaned with the unique textures of Viva® Towels and then donated to 22 deserving families across the Ventura community. The effort jumpstarts a national push to “Unleash Clean” across the country.
Potter served as the Captain of the Viva® Clean Squad, motivating over 40 volunteers to “Unleash Clean” by scrubbing, polishing and shining up donated items from the kitchen, bathroom, living room and patio, showcasing the strength and durability of the towels. Viva® offers a choice of two types of everyday towels that work like cloth to stand up to any cleaning job in your home. Viva® Vantage® has a scrubby texture, great for shining stainless steel appliances and scrubbing grime off stovetops or patio furniture, while Viva® Towels have a signature soft and smooth texture for cleaning surfaces like countertops and coffee tables. To ensure a green event and minimize waste, Viva® Towels partnered with the City of Ventura to use natural household and eco-friendly cleaners so the towels could be composted afterwards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7767151-viva-unleash-clean-for-boys-girls-club/
