Forty-five million people – or 1 in 7 Americans – are living in poverty in the United States today. It often takes just one misfortune or one missed paycheck to change an individual or family’s life causing them to fall below the poverty line. Today, Catholic Charities USA (CCUSA) launches #End45 – Raise a Hand to End Poverty in America, a national initiative to help shine a spotlight on the issue and the millions of others in need or struggling to make ends meet.
Timed to coincide with Pope Francis’s visit to the United States in late September and to align with his commitment to helping the poor, #End45 – Raise a Hand to End Poverty in America encourages individuals to show support for the cause by taking a picture of their hand with “#End45” written on the palm and posting it to their social media channels using the hashtag #End45.
To view the multimedia release go to:
http://www.multivu.com/players/English/7599151-catholic-charities-end-poverty-in-america/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For Asia-Pacific
Dr. Jeong Chan-woo from South Korea
Sharing skin love - Skin Health Promotion for Orphanage and for low-income children/youth
This initiative was established to help children from low-income families, without parents or those living away from their parents, to receive education on how to prevent skin diseases. They also have access to high quality treatment if they are suffering from a dermatological condition.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
What does it look like to really live a full life – one that enriches and satisfies, that provides happiness and enables achievement? Abbott is talking to one million people worldwide to find out. And the answers aren’t as simple as you would think.
Does living fully look the same to an accountant in Shanghai as it does to an architect in New Delhi or a street artist in São Paulo? What about a factory worker in Detroit or a new mother in Berlin? In today’s hyperconnected world that is pulling us together in so many ways, how do our cultural differences, life experiences and personalities influence what it means to live a full life?
Early in this quest we’re seeing preliminary trends, like the role health plays in a full life in Shanghai and the importance of family in New York. We’ll have to see if this is confirmed as we go global with our research. The one thing that is becoming apparent is just how personal it gets when we talk to people about life.
This global quest is at the heart of what our company does—finding answers that have helped people live healthier, better lives for more than 125 years.
To view the multimedia release go to:
http://www.multivu.com/players/English/7611051-abbott-live-fully/
Snacks, the proverbial middle child of the food world, are finally getting the recognition they deserve. Last night, TV host Andy Cohen, a foodie in his own right, joined fellow food aficionados to launch Snack Week, a week-long celebration of snacking and the launch pad for the new Hillshire® Snacking brand of premium snacks.
Snack Week kicked off with a VIP launch event, co-hosted by Cohen and other culinary experts, including Chef Dale Talde of “Talde” restaurants, New York mixologist Julie Reiner and two top food bloggers. The event united the experts to help launch the Hillshire® Snacking brand and highlighted curated pairings and snack ideas using the products, all coming to life in a series of videos to be released during Snack Week.
“Being a foodie and living in a city with an amazing food culture has elevated my snacking game,” said Cohen. “I’ve spent enough time around food and the culinary world to know when I spot a trend. The Hillshire® Snacking brand is a game-changer,” Cohen said.
To view the multimedia release go to:
http://www.multivu.com/players/English/7744951-hillshire-taps-cohen-for-snack-launch/
Vanderbilt Mortgage and Finance, Inc., a Berkshire Hathaway company, was on hand last month as Blazing Hope Ranch, a nonprofit organization in Dayton, Tenn., that aids survivors of human trafficking, commemorated its new H.O.P.E. Haven facilities at a recent dedication ceremony.
H.O.P.E. -- Healing, Opportunity, Protection and Education -- Haven will serve as transitional living quarters for the survivors in the Blazing Hope Ranch program. In 2016 Vanderbilt Mortgage donated two modular homes previously used for company housing to Blazing Hope Ranch that currently make up H.O.P.E. Haven. The four bedroom, two bathroom homes will be used to house female survivors and live-in mentors while they go through the organization’s program.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011656-vanderbilt-mortgage-blazing-hope-ranch-opens-haven-houses/
Kichler®, a leader in innovative lighting and ceiling fans, loves the “living” that happens outside. In fact, recent studies reveal that more than 70 percent of U.S. households have outdoor living spaces and 71 percent of those homeowners would like to enhance these areas, noting their top priority is to make it more relaxing. Whether enjoying a quiet evening or hosting a dinner party, Kichler offers an assortment of decorative collections to update, personalize and make the most of your outdoors. With visually impressive and intricately designed wall lanterns, outdoor-rated ceiling fans, landscape lighting, deck lighting and more, you’ll find everything your outdoor setting needs.
When planning for outdoor lighting, finish durability and product functionality are equally as important as design. Kichler’s outdoor solutions are engineered specifically for wet and damp locations. If you live on the coast with consistent salt spray, in the arid, sun drenched southwest or in the wide temperature and weather variances experienced in the northern states, long-lasting and durable finishes are vital. Select Kichler collections feature the Climates™ material to withstand the harsh elements – salt air, intense heat and cold or constant ultraviolet (UV) exposure.
To view the multimedia release go to:
https://www.multivu.com/players/English/8330456-kichler-lighting-solutions/
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
Dr. Ksenia Sorokina from Russia
A healthy child means a healthy family- Targeting prevention of dermatitis and adherence to treatment
This project consists of providing training workshops for parents and children with chronic skin diseases and developing the first ever website to allow patients living in remote areas of the Russian Federation to access a consultation with a dermatologist, as well as attend online training seminars for people presenting chronic dermatitis and to increase adherence to therapy for patients as well as their parents, within four Russian territories.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Ahead of World Mental Health Day, today sees the publication of the Mental Health Integration Index, a new research initiative commissioned by the Janssen Pharmaceutical Companies of Johnson & Johnson and undertaken by the Economist Intelligence Unit.1 The research explores the challenges of integrating Europeans with mental illness into society and employment, within the European Union’s 28 Member States, plus Norway and Switzerland. Countries have been ranked according to their degree of commitment to support those living with mental illness; the findings demonstrate that while there are many examples of good practice across Europe, the whole region has a long way to go before people with mental illness are adequately supported and truly integrated into their communities.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762557-janssen-europe-mental-health-index/
Clayton, one of America’s largest homebuilders, announced the launch of a customer-driven ‘Clayton Built™ Storytelling’ initiative. The video series reinforces the national homebuilder’s purpose of opening doors to a better life, one home a time, through the eyes of manufactured and modular homeowners across America. The goal of the series is to tell the before and after stories of real customers who purchased Clayton Built™ homes.
The first video in the series tells the story of long-time spouses, Lucille and Lee Allen, as they reflect on the past 10 years of living in a Clayton Built™ home. The couple recounts this pivotal point in their lives and the excitement they experienced as their new home was delivered. They marvel as the home is built in steps by trained craftsmen and assembled in two sections at the final home site.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716451-clayton-homes-storytelling-campaign/
The winners of the Natural Light - International Design Competition have now been chosen from the 172 impressive Natural Light Lamp designs submitted from 65 countries around the world. The winners are two very talented Argentinian Industrial Design students, Ms. Mariana Arando and Mr. Luca Fondello, both from the University of Buenos Aires, Argentina. The production phase of the winning design for the Natural Light Lamp will begin shortly, followed next year by shipment of the lamps to three African countries without access to electricity.
Last year, the VELUX Group and Little Sun joined forces to launch the Natural Light – International Design Competition, which challenged design students around the world to create a design for a solar lamp which would help to bring clean, reliable, affordable light to some of the 1.2 billion people worldwide living without electricity. Now the jury has voted and decided on the winning solar lamp design by two Industrial Design students from the University of Buenos Aires in Argentina.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7533451-velux-winner-announcement-natural-light/
