In preparation for July 4th and the summer months when instances of food poisoning increase, the Ad Council and the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), are continuing their national Food Safe Families public service campaign, the first multimedia effort designed to raise awareness of the risks of foodborne illness (or food poisoning) in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56338-ad-council-usda-hhs-food-safe-families-public-service-campaign
Animation to explain the benefits of Motorcycle Anti-Lock Braking Systems (ABS) http://www.vicroads.vic.gov.au/Home/SafetyAndRules/SaferRiders/Motorcyclists/Transcripts/
Otis Elevator Company, the United Technologies Corp. (NYSE:UTX) unit which powered cities skyward and moves passengers up and down structures as diverse as the Eiffel Tower, the Empire State Building and the Kremlin, celebrates its 160th anniversary with the promise to harness the power of the sun.
Founder Elisha Otis sold his first elevator in 1853, after developing the safety brake designed so that, “if the rope breaks the platform cannot fall.” Over the past 100 years, Otis, a $12 billion unit of UTC, has provided elevators to eight of the ten World’s Tallest Buildings, including the Burj Khalifa in Dubai, and the Shanghai World Financial Center in China, as well as the iconic Empire State Building in New York City.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60420-otis-elevator-company-marks-160-th-anniversary
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
What impact would an ice sheet have on a Swedish final repository for spent nuclear fuel? And how does a final repository affect the surroundings if the ground is constantly frozen? The answers to these questions can be found in Greenland.
In Kangerlussuaq, in western Greenland, Swedish Nuclear Fuel and Waste Management Company, SKB, is participating in a major international research project that investigates how glacial meltwater flows through and under the ice sheet and forms groundwater that, in turn, would be able to affect the safety of the repository. The project is called the Greenland Analogue Project, GAP for short.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58701-swedish-nuclear-fuel-waste-management-SKB
Drivers of vehicles with good small overlap front ratings from the Insurance Institute from Highway Safety can expect to be protected well in a frontal crash involving the left corner of the vehicle. But how would the passengers sitting next to them fare in a right-side small overlap crash? A new study shows that good protection doesn’t always extend across the front seat.
The Institute conducted 40 mph passenger-side small overlap tests on seven small SUVs with good driver-side small overlap ratings. Only one of the vehicles, the 2016 Hyundai Tucson, performed at a level corresponding to a good rating, and the others ran the gamut from poor to acceptable.
The results have prompted IIHS to consider instituting a passenger-side rating as part of its TOP SAFETY PICK criteria.
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
British body armour firm PPSS Group have announced the set-up of their PPSS Canada branch, based in Toronto.
Having received global recognition especially for their ultra-thin and light high performance bullet resistant vests in 2011, PPSS Group are equally well respected for their super tough stab resistant vests, offering unmatched protection from blunt force trauma.
Helping to effectively protect frontline professionals from firearms, edged weapons and human bites is precisely what PPSS Group is all about.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58666-PPSS-Group-Canadian-branch-launch
U.S. Transportation Secretary Ray LaHood today joined National Highway Traffic Safety Administrator David Strickland and Safe Kids President and CEO Kate Carr for the kick-off of Child Passenger Safety Week to remind parents and caregivers to make sure that they are properly using and installing their child safety seats. A new National Highway Traffic Safety Administration (NHTSA) survey shows that parents are making five significant mistakes when using car seats and booster seats. It also found that one in five parents do not read any instructions when installing seats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57925-nhtsa-child-passenger-safety-week-2012
Only 3 of 11 midsize luxury and near-luxury cars evaluated earn good or acceptable ratings in the Insurance Institute for Highway Safety’s new small overlap frontal crash test, the latest addition to a suite of tests designed to help consumers pick the safest vehicles.
Children International, a leading humanitarian organization, is providing fuel-efficient Ecocina cookstoves that can save lives among poor families in rural Honduras. The stoves are also better for the environment because they reduce wood consumption and harmful pollutants – a great reason to celebrate on Earth Day. In stark contrast to modern kitchens where burners can be turned on and off at will, “kitchens” in rural areas of the developing world often consist of open flames inside highly flammable primitive homes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57996-children-international-provides-stoves-that-save-lives-in-latin-america
