The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
El período entre las Navidades y el Año Nuevo suele tener uno de los mayores índices de muertes causadas por conductores con las capacidades disminuidas por estar ebrios, según la Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA) del Departamento de Transporte de los Estados Unidos. En un esfuerzo por reducir los incidentes causados por conductores ebrios durante los días festivos, la NHTSA, el Ad Council y el Television Bureau of Advertising (TVB) lanzaron hoy su 12º campaña anual "Project Roadblock: Local TV Puts the Brakes on Drunk Driving" (Proyecto Barricada: la televisión local frena a los conductores ebrios).
Project Roadblock se creó en 2004 para apoyar la campaña de anuncios de servicio público (PSA) Buzzed Driving Prevention (Prevención Contra Manejar Entonado) de la NHTSA y el Ad Council. Hasta la fecha, las estaciones de televisión abierta de todo el país han donado más de $40 millones en medios para apoyar este esfuerzo. La asociación tiene el propósito de unir a las estaciones de televisión locales en la creación de una barricada publicitaria nacional transmitiendo PSA (Anuncios de Servicio Público) de Project Roadblock entre el 26 de diciembre y el 31 de diciembre. Las estaciones de televisión locales participan voluntariamente en la campaña donando tiempo y espacio en el aire, en línea y móvil, con un énfasis especial a las 10 p.m., hora local, la víspera de Año Nuevo. Además, las estaciones de televisión contactarán a sus comunidades en los medios sociales para compartir gráficas sociales y mensajes para llegar aún más a las audiencias.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7701752-ad-council-nhtsa-manejar-achispado/
Some of the most promising musicians in the industry are leaving the comfort of their tour buses to rock an outdoor stage this fall. ZZ Ward and Wild Belle are joining Neiman Marcus in a first of its kind CUSP music experience on September 25th. Their high-wattage performances in Miami and Dallas will officially kick-off The CUSP Event, held at Neiman Marcus stores nationwide from September 26-29.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63150-neiman-marcus-cusp-event-zz-ward-wild-belle-noelle-scaggs
New Avon LLC (“Avon”) took over Columbus, Ohio as 6,000 Avon Representatives hit the capital city for the company’s annual “RepFest” Convention from July 26-29. Beauty bosses from all fifty states attended the three-day celebration – complete with exciting new product launches, valuable business-building seminars and recognition events honoring top Avon Representatives.
Avon Representatives were front and center during the conference as the brand unveiled its latest campaign catalog which honors and features Avon Representatives. From top-sellers to accomplished leaders, the first-of-its-kind catalog for the brand recognizes the Avon Representative community by highlighting the real people who are not only the cover models but also the role models. All Avon Representatives featured in the campaign attended RepFest and were celebrated for achieving their career goals having paved their own unique paths to success with the beauty brand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8375451-avon-rep-fest-2018/
Der Volkswagen-Konzern geht in die Elektro-Offensive. Der Porsche Panamera S E-Hybrid als Plug-in steht seit August bei den Händlern, den reinen Stromer e-up! im Kleinwagen-Segment gibt es ab Oktober zum Kampfpreis von 26.900 Euro in den VW-Autohäusern zu sehen. Und Anfang nächsten Jahres folgen der Audi A3 Sportback e-tron als Plug-in Hybrid und der Golf als reines Elektrofahrzeug, von dem es in 2014 zusätzlich ebenfalls eine Plug-in-Variante geben wird. Weitere Modelle werden folgen, um in jedem Segment einen Stromer oder einen Plug-in Hybrid anbieten zu können und das selbst gesteckte Ziel zu erreichen, bis 2018 der weltweit ökologisch führende Autokonzern zu sein. Dabei bleibt man im VW-Konzern realistisch. Trotz des Volks-Elektroautos e-up! werde der Anteil der reinen Stromer vorerst begrenzt sein. Bis 2018 hofft man aber auf einen Absatz von 300.000 Fahrzeugen mit Ladestecker.
Rare examples of classic cars can attract enormous interest from buyers, regularly breaking sales price records. Lauritz Lauritzen is the owner of one such car, Mercedes-Benz, cabriolet type B, model 320 from 1938 is the only one in the world produced at Mannheim Mercedes-Benz. Lauritz is excited about what price the car might fetch when it goes under the hammer in Denmark on June 26. The Mercedes represents the pinnacle of the German marque and only thirty-four cars were ever built.
This 1938c car is even more special as it is a top of the range ”Mannheim”-car further equipped with everything Mercedes could think of. In its time, it was probably one of the world's best cars. Today it presents itself accordingly - but only because the enthusiastic owner has put thousands of hours into it. Lauritz Lauritzen found the car in a barn in 1980 as a complete wreck, and the skilled Mercedes mechanic took on the challenge of restoring it to its former glory. Eleven years later the car was running again.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7861151-mercedes-resurrected-after-bomb-attack/
AQUA: A Journey into the World of Water is a multisensory experience for the whole family. Discover the story of water and its importance in our lives as you are taken through a journey of water installations and visual effects.
Be immersed in an adventure around the world, in which you are both actor and spectator, surrounded by 360º screen projections. And be inspired by the visual spectacle of AQUA to make a pledge to save water for the planet.
AQUA is a 30-minute timed show with ANMM guides to take you through this unique experience created by ONE DROP, an initiative of Guy Lailberté, Founder of Cirque du Soleil®.
http://www.onedrop.org/en/default.aspx
Only in Australia at the Australian National Maritime Museum, Darling Harbour from 3 December 2011 - 26 February 2012.
http://www.anmm.gov.au/aqua
You've never experienced water like this!
Join us on Facebook to WIN great prizes while AQUA is at the museum.
http://www.facebook.com/anmmuseum
Thanks to our principle partner Sydney Catchment Authority.
http://www.sca.nsw.gov.au/
We are turning back time, letting nature decide where the bottle will end up, says explorer Jarle Andhøy. He believes the 26 feet and 2.5 ton wonder might follow the path of Thor Heyerdahl’s RA-expedition and end up in Barbados.
On Solo.no people can follow the high-tech phenomena’s crossing of the Atlantic and guess where the bottle ends up. The winner receives a bottle of Solo per nautical mile the bottle drifts, which should amount to several thousand bottles.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58710-solo-worlds-largest-message-in-a-bottle
CVS/pharmacy has kicked-off its ninth annual in-store fund raising campaign to support the fight against amyotrophic lateral sclerosis (ALS). Since 2002, CVS/pharmacy has partnered with the ALS Therapy Alliance (ATA) to help advance ALS research. To date, CVS/pharmacy has raised more than $19 million in its stores—a single $1 donation at a time—to support the funding of new clinical research with the aim of discovering a treatment or cure for this devastating disease. This year's campaign began on June 6 and runs through June 26.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/44466/
Le compte à rebours a commencé ! Lundi prochain, la Fondation L’Oréal, avec le soutien de L’Oréal France, la Commission française pour l’UNESCO et l’Académie des Sciences, récompensera 25 jeunes femmes scientifiques doctorantes. Elles ont été sélectionnées par un Jury présidé par Philippe Taquet, Président de l’Académie des sciences et composé de membres émérites de la communauté scientifique. Chacune d’entre elles a été distinguée pour la qualité et le fort potentiel de ses travaux de recherche. A l’occasion de la cérémonie de remise des Bourses L’Oréal France-UNESCO, ces jeunes femmes (26 ans en moyenne) recevront ainsi une bourse de 15 000 euros pour les soutenir dans leurs travaux et leur carrière scientifique, domaine où les femmes sont encore sous-représentées.
http://www.multivu.com/mnr/63470-loreal-france-unesco-femmes-science
