Results from two national surveys of patients receiving chemotherapy and pharmacists, conducted by the Hematology/Oncology Pharmacy Association (HOPA) in collaboration with Eisai Inc.,* found that 83% of patients receiving chemotherapy who have experienced chemotherapy-induced nausea and vomiting (CINV) believe it is a side effect with which they must live. Results also showed that 95% of cancer patients surveyed believe that CINV has, at some point, had an impact on their daily lives. These national surveys are part of the Time to Talk CINV™ campaign, which aims to increase awareness among patients and caregivers about CINV prevention and the importance of speaking with their pharmacist and full healthcare team about this often preventable side effect.
“The survey results underscore the confusion patients who are undergoing chemotherapy have about CINV and the need for them to understand that there are ways to manage their symptoms so that they do not have to needlessly suffer with CINV,” said Scott Soefje, PharmD, MBA, BCOP, President, Hematology/Oncology Pharmacy Association (HOPA) and Director of Pharmacy at the University Medical Center Brackenridge in Austin, TX. “It is imperative that patients discuss CINV prevention early in treatment and with all members of the health care team, including pharmacists.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7560331-time-to-talk-cinv/
The interesting part can be found inside! Actually, this is not entirely true anymore, because packaging has reached a high-tech level for some time now. Now it can even speak. But apart from that the wrapping-industry has been developing in many directions: packaging has to be ecological, well legible, act as advertising space and of course, if nothing else, also be nice-looking. In any case, the trade fair interpack in Düsseldorf is the place to be when it comes to packaging.
The first salon-quality manicure that combines pure nail color with high techno gel... exclusively from Sally Hansen. Love the high shine, glossy look of a gel manicure but could do without the complexity of LED lights, time consuming removal, and expensive price tag? Now, Sally Hansen, the leader in nail color innovation, is making manicure history with an entirely new way of thinking about long lasting nail color. Its new, patented Miracle Gel, is the first ever part lacquer, part gel manicure system that delivers up to 14 days of lasting color and shine in just 2 easy steps. Simply apply two coats of the Miracle Gel Color Coat, followed by the Miracle Gel Top Coat, to achieve the most convenient manicure, ever.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7296951-sally-hansen-introduces-miracle-gel-manicure-system-without-the-light/
A global business-to-business marketing services powerhouse officially emerges. Through a combination of deep vertical knowledge, trusted audiences of millions of professional users in high-growth markets and innovative marketing engagement, marketing services, a part of the Informa Business intelligence division, helps marketers build programs that connect customers with the right information, at the right time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8099351-informa-b2b-marketing-services/
Today marks the launch of Informa Engage, a high quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide.
Informa Engage is part of Informa, the international Business Intelligence, Exhibitions, Events and Academic Publishing Group, and builds on the Penton Marketing Services business acquired as part of Informa’s combination with Penton Information Services in 2016.
Informa Engage offers unrivalled specialist audiences, deep knowledge of vertical markets, sophisticated data and content marketing expertise, and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyer’s decision making process.
To view the multimedia release go to:
https://www.multivu.com/players/English/8169651-informa-engage-launches/
For a group of budding business people, living with senior citizens for five days gives impetus to their dreams. It also encourages innovation that could improve the lives of the aging. They are all participants in Brookdale’s Entrepreneur in Residence program, part of the company’s “Rewiring Aging” initiative to enrich seniors’ lives through technology. Recently launched by America’s largest senior living provider, the program offers those entrepreneurs developing products and services for seniors the opportunity to move in for that period of time so they can better understand the true wants and needs of the aging.
“The majority of start-ups focus on younger markets, but we have seen a growing number of entrepreneurs interested in building solutions for seniors and their families” said Andrew Smith, Brookdale’s director of strategy and innovation. “The 80 and above age group is America’s fastest-growing population. We believe there’s an enormous opportunity to enhance seniors’ lives with new technologies, services, products and business models. This program gives entrepreneurs a once-in-a-lifetime opportunity that we hope will inspire even more innovation for the aging.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722155-brookdale-senior-living-innovate/
