Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
A Day Made Better - OfficeMax & Adopt-A-Classroom
In 2007 OfficeMax developed A Day Made Better - an annual, one-day event that rewards more than 1,200 teachers around the country with over $1000 in classroom supplies. Together with Adopt-A-Classroom, we\'re educating and motivating people to support and partner with schools in their community.
More than ever, Americans are looking for small steps that lead them to healthier, longer lives. They’re avoiding the office vending machine, they’re walking that extra mile, and they’re getting to the doctor’s office for their regular checkups. Now, a life insurance company wants to recognize people for these healthy habits. John Hancock, in partnership with Vitality, is offering a whole new kind of life insurance product that rewards consumers for living healthy, while protecting their loved ones. The company has teamed up with Chris O’Donnell, star of the hit drama NCIS: Los Angeles, to help consumers recognize they are in control of their physical, emotional, and financial health, and – even with a busy schedule – can take small steps to truly improve their quality of life, now.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7491151-john-hancock-5-more-now/
