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The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh. “This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.” To view the multimedia release go to: http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/

To celebrate the launch of Colgate® Optic White® Express White toothpaste, the brand has announced a first of its kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07. Together, these leading YouTube stylists will engage fans through a seven part online video series titled, “The Smile Show™.” Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and most importantly, how to make your smile your best accessory. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/

Zhang Xinyuan, born in Wuhan, Hubei Province, graduated from the Central Academy of Drama in 2012, BA of performance. In 2008, her self-made images ignited online communities in China. Heavy-eyebrowed and flame-lipped, but also chaste and ethereal, her images are both polarized and harmonious, no wonder they received so explosive acclaiming and spreading. From then on, Zhang Xinyuan becomes a fashion icon and favored by various media and industries, her images even initiated a tide of retro-styling in the youths of China. Instead of stopping on that, Miss Zhang keeps on sharpening her art language by the grindstones of her unique aesthetic taste, say-no-to-vulgarity attitude, and oriental wisdom. With the love to public art, Miss Zhang has crossover-cooperated with various artists and stylists, and become a rising star of arts, which made her the cover star of I-D, a famous British fashion magazine, in Mar.2012. The next month,Apr.2012, her high-profile photo album Girlfriend On The Cliff became the top one seller in the Amazon list of photographic books, and one of the best-sellers of Motie Company, who has published this book. Sold out in various online shopping sites, Dream Raider studio and Motie Company printed other batches of copies, all of which had been sold out now.