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The video explains the aida marketing model in simple terms. The aida concept ishttp://www.globalintegra.com/blog/ Wouldn't you be glad to see your marketing efforts pay? Indeed you would! Watch this video to get insight into a common pattern seen with successful marketing campaigns. popular and can be adapted across sales and advertising as well. The aida marketing model can be used across any platform be it conventional advertising or new media. When you strategize your marketing campaigns such that it follows aida model of communication all the way to the end, it is bound to be a big success.

The Tory Burch Foundation today announced the launch of a global campaign, #EmbraceAmbition, to encourage women to embrace ambition. The initiative kicks off today to coincide with International Women’s Day. Inspired by Tory’s personal experience as a woman and entrepreneur, the campaign aims to address the double standard that exists around ambition, which is often seen as a great attribute in men and as a negative one in women. A cornerstone of the campaign is a video PSA celebrating ambition, created with Laird+Partners. The PSA features celebrities and leaders from diverse industries including entertainment (Gwyneth Paltrow, Julianne Moore, Kerry Washington, Chris Pine, Reese Witherspoon), fashion (Anna Wintour), sports (Billie Jean King, Gabby Douglas, Laila Ali), business (Eric Schmidt, Sheryl Sandberg), philanthropy (Melinda Gates) and more. To view the multimedia release go to: https://www.multivu.com/players/English/8056451-tory-burch-foundation-embraceambition/