Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand is releasing a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
http://TacticsTime.com promotional video for Free Chess Tactics E-mail newsletter. Designed to help adult chess players build their pattern recognition of chess tactics patterns, contains good advice for raising their rating, have more fun, and win more games. Comes out about 3 times a week, with a chess tactic to solve, and a fun story and tips, tricks, tactics and strategy for the improving chess player.
T. Rowe Price’s 2014 Parents, Kids & Money Survey revealed that parents’ behaviors are often at odds with their concerns about setting a good financial example for their kids.
T. Rowe Price encourages parents to invest in their kids’ futures by talking to them about money matters weekly. To help, the firm created MoneyConfidentKids.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65887-money-confident-kids-presented-by-t-rowe-price/
As part of the General Mills long term sustainable sourcing program, the company and its Foundation announced today a four-year joint commitment with supplier partner AgroMantaro to provide $1.1 million to help smallholder artichoke farmers in Peru increase yields and improve profitability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63226-general-mills-agromantaro-sustainable-sourcing-program-in-peru
Welcome to Kiran Infertility Center! The Surrogacy and Infertility Super-Specialty Clinic. The desire to have a baby is one of life's most important and exciting decisions. We at KIC, provide the latest updated technology and expertise, with the help of world class equipment and personalized care for for making your dream come true.
https://www.medibazar.eu/
Medibazar is a story of a couple of doctors coming together to bring together products that help you elevate yourself while being COMFORTABLE. CARING. COMPASSIONATE…
This holiday season, “Sons of Anarchy” star Kim Coates is teaming up with the USO to tell Americans how they can give a gift that gives twice through the USO Wishbook, the alternative giving catalog designed to support our deployed troops, military families, wounded warriors and their families and families of the fallen.
A USO tour veteran, Coates learned first-hand on his 2010 USO tour, with fellow cast members Theo Rossi, Mark Boone Junior and Dayton Callie, how tough deployments can be for our troops and their families. His experience is one of the reasons he’s once again decided to partner with the USO and help spread the word about USO Wishbook.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59381-uso-wishbook-adds-new-wounded-warrior-gifts
24-hour preschool television channel Sprout will premiere The Super Sproutlet Show – an entertaining, interactive two-hour block of programming designed to help preschoolers and their families recognize the importance of healthy living – on Tuesday, February 14, 2012. Airing daily at 2:00 p.m. ET, The Super Sproutlet Show is hosted by LazyTown’s larger-than-life action hero Sportacus, and Sprout’s newest original character Bean, a young girl who lives in the real world and bikes across the country with her “Bean Pod” finding everyday “Sproutlets” (i.e. preschoolers) who are being super active, healthy and kind to the earth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48464/
In honor of Alzheimer’s Awareness Month and the holiday season, Sunrise Senior Living (NYSE: SRZ) is offering tips and support groups to help families as they care for the growing number of seniors with memory loss.
“The holidays can be a stressful time for any family and celebrating with a loved one with memory loss adds unique challenges,” said Rita Altman, vice president of Memory Care and Program Services at Sunrise. “The holidays are meant for celebrating together, so it is important to help those with memory loss feel that they are a part of your celebration. By following these simple tips, you can include your loved ones in more meaningful ways.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/58277-sunrise-senior-living-memory-loss-alzheimer-s-awareness-month
MultiVu, PR Newswire's multimedia and broadcast public relations company, gears up for summer with its Multimedia Broadcast Co-op Tour calendar for Summer 2011.
Looking for a timely news hook to gain exposure for your product, campaign or brand? Searching for a credible, media savvy spokesperson to tell your story? We have done the planning for you, from Summer Entertaining, Last Minute Summer Travel, College Bound Survival Guide, through all major trade shows, holidays and lifestyle events, we have a tour to fit your needs. And, if you don't see what you're looking for, we can customize one for you. Our tours are open to 4 non-competing brands and will help you get exposure on TV, Online and radio, delivering the highest ROI in the business.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/multivu/49741/
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
