Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
Rare examples of classic cars can attract enormous interest from buyers, regularly breaking sales price records. Lauritz Lauritzen is the owner of one such car, Mercedes-Benz, cabriolet type B, model 320 from 1938 is the only one in the world produced at Mannheim Mercedes-Benz. Lauritz is excited about what price the car might fetch when it goes under the hammer in Denmark on June 26. The Mercedes represents the pinnacle of the German marque and only thirty-four cars were ever built.
This 1938c car is even more special as it is a top of the range ”Mannheim”-car further equipped with everything Mercedes could think of. In its time, it was probably one of the world's best cars. Today it presents itself accordingly - but only because the enthusiastic owner has put thousands of hours into it. Lauritz Lauritzen found the car in a barn in 1980 as a complete wreck, and the skilled Mercedes mechanic took on the challenge of restoring it to its former glory. Eleven years later the car was running again.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7861151-mercedes-resurrected-after-bomb-attack/
Volvo Cars has revealed performance-inspired R-Design models of the new S90 sedan and V90 estate.
Central to the S90 and V90 R-Design is an advanced sport chassis that delivers an energetic, road-hugging drive.
“R-Design delivers an edge to our elegant estate and sedan models in our 90 Series, with a winning combination of a sportier, more responsive, drive with clearly visible performance styling,” said Björn Annwall, Senior Vice President Marketing Sales and Customer Service at Volvo Cars.
Sporting a new front-end design with spoiler-integrated fog lights, the R-Design models come with a unique grille and piano black trim on both front and rear. A new 5-spoke matt black diamond-cut wheel adds to the performance feel.
A wide range of styling cues are included on the inside – from unique deco trim, pedals and mats, to the sporty contour seats and special steering wheel, including a high level interior illumination package that radiates attention to detail.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7866051-volvo-reveals-s90-v90-r-design-models/
Volvo Cars has revealed performance-inspired R-Design models of the new S90 sedan and V90 estate.
Central to the S90 and V90 R-Design is an advanced sport chassis that delivers an energetic, road-hugging drive.
“R-Design delivers an edge to our elegant estate and sedan models in our 90 Series, with a winning combination of a sportier, more responsive, drive with clearly visible performance styling,” said Björn Annwall, Senior Vice President Marketing Sales and Customer Service at Volvo Cars.
Sporting a new front-end design with spoiler-integrated fog lights, the R-Design models come with a unique grille and piano black trim on both front and rear. A new 5-spoke matt black diamond-cut wheel adds to the performance feel.
A wide range of styling cues are included on the inside – from unique deco trim, pedals and mats, to the sporty contour seats and special steering wheel, including a high level interior illumination package that radiates attention to detail.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7866051-volvo-reveals-s90-v90-r-design-models/
Not a single small SUV out of 21 tested earns a good rating in the Insurance Institute for Highway Safety’s headlight evaluations, and only four are available with acceptable-rated headlights.
Among the 21 vehicles, there are 47 different headlight combinations available. More than two-thirds of them are rated poor, making this group of vehicles even more deficient when it comes to lighting than the midsize cars that were the first to be rated earlier this year.
Headlight performance in today’s vehicles varies widely. Government standards are based on laboratory tests, which don’t accurately gauge performance in real-world driving. The issue merits attention because about half of traffic deaths occur either in the dark or around dawn or dusk.
As with midsize cars, the IIHS evaluations of small SUVs showed that a vehicle’s price tag doesn’t correspond to the quality of headlights. More modern lighting types, including high-intensity discharge (HID) and LED lamps, and curve-adaptive systems, which swivel in the direction of steering, also are no guarantee of good performance.
Volvo Cars’ instrumental role in defining the adventurous Cross Country segment is widely acknowledged. With the imminent reveal of the new V90 Cross Country, the Swedish carmaker is set to cement its leading role as the most capable and comfortable premium all-roader on offer and complete its 90 Series line-up.
“Cross Country has become the true expression of a Volvo car in many peoples’ eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the Cross Country segment is a familiar sight across the premium car market, providing a capable, yet comfortable driving experience.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7919851-volvo-cars-v90-cross-country/
Volvo Cars, the premium carmaker, has unveiled the eagerly awaited V90 Cross Country, completing its 90 Series line-up.
Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.
Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish automaker’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.
“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7923351-volvo-reveals-new-v90-cross-country/
Drivers of late-model pickup trucks are likely to find themselves squinting into the darkness or temporarily blinding other drivers, the Insurance Institute for Highway Safety's latest headlight ratings show.
All four small pickups evaluated are available only with headlights that earn a poor rating. The same goes for 3 out of 7 large pickups. Only one large pickup, the Honda Ridgeline, is available with good-rated headlights, though all but the most expensive trim levels come with poor ones.
Pickups are the third vehicle category to be put through the IIHS headlight evaluations. Midsize cars were the first in March, followed by small SUVs in July.
IIHS launched its headlight ratings after finding that government standards based on laboratory tests allow for huge variation in the amount of illumination headlights provide in on-road driving. In the Institute's evaluations, engineers measure how far light is projected from a vehicle's low beams and high beams as the vehicle travels straight and on curves. Glare from low beams for oncoming drivers also is measured.
Volvo Cars, the premium car maker, and luxury hotel curator Tablet Hotels are launching a Get Away Lodge in Northern Sweden; a peaceful retreat for people wanting to reconnect with their passions in life.
Launched in conjunction with Volvo Cars’ all-weather premium estate, the V90 Cross Country, and part of a bigger campaign promoting work-life balance, the Swedish automaker has teamed up with Tablet Hotels, the original online hotel curator, to offer a one-of–a-kind experience in the snowy serenity of the Swedish mountains.
For an exclusive period of time, people can book the secluded Get Away Lodge, situated just outside the buzzing winter sports village of Åre in Jämtland County, Northern Sweden. The traditional-looking mountain lodge has been newly renovated and carefully furnished with a mix of Scandinavian design and mindfulness.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8034851-volvo-cars-tablet-hotels-get-away-lodge/
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Volvo Cars, the premium car maker, today revealed the long-awaited new XC60 premium SUV at the Geneva Motor Show.
The new car replaces Volvo’s highly-successful original XC60, which in the nine years since its launch became the bestselling premium mid-sized SUV in Europe with nearly a million units sold globally. The XC60 today represents around 30 per cent of Volvo’s total global sales.
“We have a strong heritage in designing stylish and dynamic SUVs that offer the latest in technology. The new XC60 will be no exception. It’s the perfect car for an active lifestyle, and it represents the next step in our transformation plan,” said Håkan Samuelsson, President and Chief Executive, Volvo Car Group.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8054851-volvo-cars-reveals-new-xc60-premium-suv/
GAC Motor has hosted the first launch of new cars in China at the 17th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2017) hosted from April 19 to 28 at the National Exhibition and Convention Center (Shanghai).
GAC Motor’s exhibition themed “Ingenuity in Mind, Excellence in Pursuit” will take stage in pavilion 2.1. A total of six new car models will be unveiled on April 19 at Auto Shanghai 2017, including the new five-seat SUV GS7, 2017 edition of GA8, plug-in sedan GA3S PHEV, plug-in SUV GS4 PHEV, pure electric vehicle GE3 and EnSpirit concept car.
To view the multimedia release go to:
https://www.multivu.com/players/English/8085451-gac-motor-shanghai-auto-show/
