Easy Spirit, a division of The Jones Group Inc. (NYSE: JNY), announced today that it has unveiled a regional campaign that celebrates the heritage of the Easy Spirit brand by helping women live their lives in comfort. As part of the campaign, the brand recently unveiled the newest addition to its Anti-Gravity collection, the Parnella pump. The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to “Pump up the Jam,” wearing the Parnella pump.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52474-easy-spirit-unveils-looks-like-a-pump-feels-like-a-sneaker-campaign
Siemens announces that the company has received the 2011 Global Machine Safety Customer Value Enhancement Award from Frost & Sullivan.
The Frost & Sullivan Award for Customer Value Enhancement is presented each year to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on investment for customers in its services or products.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/siemens/50590/
Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fitnessiq/50394/
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1·DAY Contest,” which will bring five winners to Los Angeles to meet and be mentored by one of five top teen icons, including musician Joe Jonas, all-American actress Meaghan Martin, singing phenom Charice, world champion runner Allyson Felix and actor Sterling Knight.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acuvue/50390/
Bayer HealthCare’s Consumer Care division announced today the introduction of Bayer® Advanced Aspirin, the next generation of aspirin for pain relief. Using the patent-pending Pro-Release™ Technology, Bayer Advanced Aspirin is clinically proven to relieve tough pain twice as fast as previous Bayer® Aspirin tablets.
With the introduction of aspirin in 1899, Bayer offered one of the first widely accessible analgesics, or pain relievers, to consumers. Today, Bayer's overall global Aspirin business continues to grow, and had double-digit, year-on-year sales growth in Q1 2011. Yet, while Bayer continues to be a leader in the category, for many U.S. consumers, Bayer Aspirin is primarily synonymous with cardiovascular use. Now, through a combination of technological innovation and rich analgesic heritage, Bayer is introducing a new standard in aspirin for tough pain relief with Bayer Advanced Aspirin.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bayer/50414/
In honor of life, survival and a world with less breast cancer and “More Birthdays,” Kohl’s Department Stores (NYSE: KSS) threw a birthday celebration yesterday at the 2011 American Cancer Society “Making Strides Against Breast Cancer” walk on Milwaukee’s lakefront. Decorated with thousands of pink cupcakes, balloons and stacks of presents, the celebration represented the company’s greater commitment to the fight against breast cancer. In 2010, Kohl’s philanthropic program, Kohl’s Cares, announced a nearly $5 million donation over three years to the American Cancer Society’s Midwest Division.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kohls/49599/
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1•DAY Contest,” which will bring three lucky fans of singing star Charice a trip to Los Angeles to be featured in the music video for her new single, “One Day.”
Now through May 23, 2011, fans can enter the “ACUVUE® 1•DAY Contest” at www.facebook.com/ACUVUE for their chance to win one of the grand prizes, have their photos featured in Charice’s video, or one of the prize packages.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acuvue/49745/
Turner Sports, CBS Sports and the NCAA announced today the newly enhanced NCAA March Madness on Demand (MMOD) live products to be launched for the upcoming 2011 NCAA Division I Men’s Basketball Championship. NCAA March Madness on Demand, produced by Turner Sports Interactive, will be available across multiple digital platforms, including online (http://mmod.ncaa.com), as an iPhone and iPod Touch app, and for the first time, as an iPad app. Among the new features, MMOD will offer improved live viewing with richer quality and larger format streams, a personalizable channel lineup feature, and live stats and social companion views.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mmod-ncaa/48827/
Nine West, a division of The Jones Group Inc. (NYSE: JNY), announces the launch of “Shoelaborations™,” a creative platform that seeks talented individuals doing original work in their unique artistic areas and allows them the opportunity to collaborate on a rotating basis with Nine West. Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ninewest/48276/
Dorel Juvenile Group (DJG), Inc., a division of Dorel Industries (TSX: DII.B, DII.A), and the nation’s largest juvenile products manufacturer, announces the launch of a new, premium collection - the S1 Series by Safety 1st - offering premium design with safety in mind. S1 Series is the first collection of its kind designed to meet exceptional standards of both safety and style, providing parents with high quality products for travel, meal time, and play. The line, which includes a travel system, play yard and high chair, is now available exclusively at Babies“R”Us stores nationwide and online at Babiesrus.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/safety1st/48342/
While the state of the economy and high unemployment are still top of mind for most Americans, it is the majority of the country’s young adults—not their parents—who are more optimistic and determined to improve their personal finances in 2011. The Chase Slate-U.S. News Consumer Monitor, released today by Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], and U.S. News & World Report, found that young adults (ages 18-34) are most likely to want to save more and spend less money, pay down debts, and develop a budget in 2011 compared to others. In fact, while one in four Americans set a personal financial goal as their main New Year’s resolution, four in five Americans – including 98% of Americans aged 18-34 – indicated they will try to save more money and three in five will try to develop a budget in 2011.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chase/47492/
Procter & Gamble Salon Professional, a division of The Procter & Gamble Company (P&G) (NYSE:PG), announces Sebastian Professional’s collaboration with Sony Pictures’ Burlesque, the highly-anticipated musical film starring Cher and Christina Aguilera, in theaters Nov. 24. Already a Hollywood movie set staple, Sebastian Professional Re-Shaper hairspray steps past the curtain and into the spotlight as the Official Hairspray of Burlesque.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sebastianprofessional/46943/
