Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.
“Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7508251-union-pacific-your-life-is-worth-the-wait/
Goodwill Industries International is teaming up with Sony Pictures Entertainment for the release of the animated film, Hotel Transylvania 2, to encourage people across the United States and Canada to do their Halloween shopping at Goodwill’s more than 3,000 stores or online at shopgoodwill.com®. Goodwill and Sony Pictures unite with the message, “Be Your Own Monster,” urging consumers to make Goodwill their Halloween Headquarters for creating unique, affordable costumes -- even costumes based on one of the movie’s characters, such as Dracula, Mavis or Frank. When costume seekers shop at Goodwill, they help people in their communities get job training, earn jobs and access other community-based services. Sony Pictures Animation’s “Hotel Transylvania 2” will be released in theaters nationwide on Friday, September 25, 2015.
The partnership includes a radio and television campaign, which will join the Goodwill brand with the world of “Hotel Transylvania 2.” Characters from the film are featured in the ads, encouraging people to shop at Goodwill for Halloween. There will also be partnership events in up to 50 markets across the nation. Shoppers can support Goodwill by making it their go-to Halloween destination, and the revenues from their purchases will help fund employment services in their local communities. Visit goodwill.org/Halloween to learn more about local partnership events, to generate costume ideas and more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7057251-goodwill-sony-pictures-unemployment/
To help officially launch Prostate Cancer Awareness Month, the Prostate Cancer Foundation (PCF) has released a new public service announcement featuring Emmy® Award-winning sports anchor and prostate cancer survivor, Brian Custer. This survivor story aims to raise awareness about the importance of prostate cancer screening among African-American men by delivering a simple message: Man Up and Get Checked.
“As men, we have this ego…we think we’re too macho to go to the doctor and undergo this type of check-up,” said Custer, who hosts Showtime Championship Boxing. “But the truth is: If you don’t get checked, you’re cheating your family out of having a husband or father around. And you’re cheating yourself out of life. I hope when people hear my story, they’re motivated to take action by saying: ‘I’m going to get checked, I’m going to make sure my dad or husband gets checked, too.’”
To view the multimedia release go to:
http://www.multivu.com/players/English/7598151-prostate-cancer-foundation-brian-custer/
The Ad Council and the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) announced the launch of a new public service advertisement (PSA) to raise awareness about the importance of being prepared for emergencies. While the PSA targets all communities, We Prepare Every Day is the first in a series of videos that aim to deliver a strong preparedness message by showing people with disabilities taking charge to prepare themselves and their families for emergencies.
The PSA provides equal access to all viewers and includes open captioning, a certified deaf interpreter, and audio description for viewers who are blind or have low vision.
The launch of the PSA coincides with the 25th anniversary of the Americans with Disabilities Act (ADA) on July 26, 2015. The ADA prohibits discrimination and ensures equal opportunity for people with disabilities in employment, state and local government services, public accommodations, commercial facilities, transportation and telecommunications. The ADA guarantees the civil rights of more than 56 million Americans.
To view the multimedia news release visit http://www.multivu.com/players/English/7576951-fema-ad-council-emergency-preparedness/
Eid is round the corner and in keeping with the spirit of the festival, Capillary Technologies has published a heartwarming three minute video on YouTube about a young man returning home this festive season to celebrate Eid with his family.
The essence of the festival of Eid al-Fitr is the bonding, love, sharing, and caring that families around the world celebrate. In today’s busy lifestyle, to be able to give loved ones the immeasurable gift of time during Eid is priceless, and Capillary’s Eid Mubarak video captures the joy of being able to bond, re-connect and spend time with one’s family after a long period of separation. The narrative captures the man’s feelings as he thinks about his home, and the family he hasn’t met in five long years. The video explores various dimensions of human emotions in a beautiful manner, conveying a poignant message that family is the biggest blessing in the world and a festival is all about being with one’s family and celebrating the joy together.
To view the Multimedia News Release, go http://www.multivu.com/players/uk/7574151-capillary-technologies-eid-al-fitr/
Pegasus Airlines makes its mark in the aviation sector again with a new video explaining flight safety rules in partnership with Disney Turkey. Marvel's best-known characters appealing to all ages, including Thor, Black Widow, Captain America, Iron Man, Loki, Hawkeye and Odin, feature as flight safety rules are explained in an entertaining and fun way. The overriding message of the safety demo video is: 'Even if you're a superhero, flight safety rules are important for you'.
To view the Multimedia News Release, go http://www.multivu.com/players/uk/7550251-new-flight-safety-video-from-pegasus/
The Prostate Cancer Foundation is throwing a one-two punch to knock out prostate cancer for good with the recent production of a public service announcement featuring boxing legend and five-time heavyweight champion of the world Evander Holyfield. The message encourages African-American men to get regularly checked for prostate cancer because they are more than twice as likely to develop this disease than any other type of cancer.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7545851-pcf-holyfield-prostate-cancer-psa/
Click: https://www.melogia.com/ Sarantos releases a Singer-Songwriter Folks song near and dear to his heart called "A Missión of Heart". Written by Sarantos, this song is about a man on a mission to change the world, and to make it a better place.
Sarantos tries to help others every day with his primary day job. One day, when it is revealed to the world what Sarantos does for a living, fans will probably finally understand and appreciate where Sarantos has been coming from and his mission will make a little more sense. The importance of not constantly thinking about one's own self and material possessions is an important message and one that is not frequently stressed enough in today's world. The charities that Sarantos works with are all noble and trying to make a difference. Sarantos encourages all of his fans to take 5 minutes out of their day to try and do something nice for those less fortunate. He tries to lead by example and urges all musicians to join this cause. Together, a difference can be made. As Sarantos routinely says on radio interviews, how much money do you really need? How many new cars do you truly need? There are many in the world that do not have the basic necessities of life such as food, clothing and shelter. How many of us can truly say we are in that same situation?
33% of any music-related sales profits from this song are going straight to Heart to Heart International.
Additional Links:
https://itunes.apple.com/us/album/a-mission-of-heart-single/id988567743
https://www.facebook.com/Sarantosmelogia
http://www.twitter.com/sarantosmelogia
Virgin Media Business has launched a nationwide competition, with an unprecedented £1million business accelerator prize fund, to find the country’s most exciting and innovative businesses.
In an intimate three minute television message, first broadcast on Channel 4 on Tuesday evening, Sir Richard Branson cited bravery as the defining characteristic of an entrepreneur. He invited start-ups and innovators from across the UK to pitch their ideas to him in Virgin Media Business’s “#VOOM: Pitch to Rich 2015”, in association with the world’s largest professional network, LinkedIn.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7474951-virgin-media-branson-business-prize/
The Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced its first-ever, national advertising campaign aimed at parents of children ages 8-14 to make sure their kids are consistently and properly wearing their seat belt every time the car is moving.
“Buckling up is an important habit to instill in children at a young age. As parents, we need to lead by example and reinforce the message to make sure it sticks,” said U.S. Transportation Secretary Anthony Foxx. “This campaign urges parents to never give up until their kids buckle up.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7467951-psa-kids-seat-belt-safety-ad-council/
