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Kaplan University presents Visionary Voices, a series of interviews that chronicle our goals in regards to adult education and continuing education throughout your life. Kaplan University offers online degree programs designed to expand the way you think and help you develop both personally and professionally. Students turn to us to develop their critical thinking skills, to challenge and prepare them for successful careers.*
At Kaplan University, we recommend that students look for support and encouragement in those around them. This journey is one that requires commitment and dedication and finding mentors along the way helps to keep students motivated. We want to encourage our students to try new things, to take a variety of courses to help ensure they are well-rounded and prepared when they complete their online college degree.
We are an accredited university that believes online courses can enrich your life just as much as attending a course in a brick and mortar classroom.† Our unique approach to distance learning sets us apart from other online colleges. At Kaplan University, we strive to make every resource available to our students to help them succeed in the field they choose.
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
†Kaplan University is regionally accredited. See our website for details.
“I want to learn from someone who has really been there. I want access to the best minds in the world, access to real leadership. I want to be inspired by people who are inspired, someone who understands the passion and the hunger to create; inspire me. I want to learn from someone who made a difference, from somebody who tried something new and succeeded at it, who broke the rules and are breaking new ground. I want to learn how to make decisions that will make a difference.
The world’s preeminent innovators, a timeless exchange of ideas from established experts to aspiring new candidates, a new form for this inspiration is here, at Kaplan University.
Until Kaplan [University] and comparable schools did their instruction online, there really hasn’t been appreciable disruption in higher education.
If I were to have any advice for a Kaplan University student thinking about an entrepreneurial career path, I would say don’t be afraid to fail.
What you want to do is to acquire the habit of trying new things. There’s a saying that you’re only as young as the last time you changed your mind.
Finding that right balance between your needs and your profession and your own growth is always something that is evolving.
One of the principals I teach is find a wing to climb under and what that means is you need to find someone in your life who can mentor you through different stages of your life.
Kaplan [University] provides access to powerful ideas from brilliant thinkers, the practical intelligence and inspiration that are vital to success today and critical for a brighter future.
I want to think on a different level. I want to be provoked by original ideas; I want to have a hand in my destiny.
I always tell young people, ‘finish your education and don’t rush.’
You actually need education more than you need money. You need ideas, you need to know how to teach yourself, you need to know how things work, you need to be able to look around you and see combinations that other people haven’t seen before.
For a Kaplan [University] student thinking about, or interested in, being an innovator I would often say, ‘take a wide range of classes.’ We too quickly pigeon hole people. Reality is that we’re all capable of being so many things.
My advice is be broad, understand that things change quickly, and understand what’s happening
An information technology degree from Kaplan University could be the first step towards a potential information technology career.* Earning an IT degree online can seem like a daunting task, but Kaplan University faculty and staff are available to students through email, instant messaging, and phone calls as well as weekly online seminars.
Kaplan University students who have completed their online information technology degrees have gone on to work at major corporations including Microsoft and Ticketmaster. The IT degree program offered by Kaplan University presents students with real-world scenarios and offers the support to learn in an interactive environment. Constant communication and extensive resources positions Kaplan University among the top online universities.
Completing a university degree online allows the student to continue working full time while being able to take classes that fit into their busy schedules. Even in a difficult economy, a degree from Kaplan University is an investment in your future. Technological advances are not slowing down and those who can manage information technology and all that an IT degree encompasses could have a relevant career ahead of them.
* Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
“The Information Systems and Technology programs at Kaplan [University] are very real-world and very relevant. Kaplan [University] teaches its students skills that are really necessary in today’s work place. One of the things we do for an incoming student at Kaplan [University] is we provide them very early on with some diagnostic testing that helps them identify not only their academic strengths and opportunities for learning, but also helps them identify their areas of interest and their strengths outside of the academic setting. From the first day the student virtually steps on to the campus they’re empowered to be successful.
Every day our faculty talk with students and help them think about how they can accomplish what they need to accomplish in order to be successful at school. They want to make sure that the students are comfortable in their environment and students will tell you that they can get a hold of anybody just about any time.
All of the faculty members have instant messaging and email capabilities and they have office hours where you can contact them or you can email them and they’ll always get back to you.
I have well over 300 students on my messenger list so there’s still a lot of that personalization and we try to get in there and really help the students succeed.
The support I got from my teachers and advisors was tremendous. They were caring and they seemed like they were really interested in what was going on.
We’re very serious about our work so that our students are learning and growing and when they graduate they’re prepared for what they’re doing. In the classroom we’re relaxed and we talk to each other.
I was very surprised; I actually met a lot of wonderful people online and I’ve made lifelong friends with them.
We have a seminar every week online where you meet with the instructor and all the students; it’s like a chat room. It involves an audio feature so they can hear the instructor speak. It allows for much more interactive questioning and dialogue so the student gets much more out of the seminar experience. We want to connect talent to success, to career and job success.
Now, with my education, I’ll be able to make better money which means better opportunities for my kids, my family and a better quality of life. The quality of education that I received at Kaplan University was superb. It was far beyond anything I could have imagined.
One of my former students has al
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http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Tracking Stats In Your Business
One very important aspect of internet marketing is tracking your conversion stats. In case you are unfamiliar with what they are, conversion stats tell you important detail about who is coming to your site and if they are buying or not. You need to know this data because you want to eventually focus your efforts on what is working and faze out what is not. This will improve your overall ROI (return on investment).
One of the skills you will need to learn is keyword research. I recommend using the Google Keyword Tool in order to do your research but we will be covering exactly how to do that in future lessons. Keyword research is a vital part of internet marketing because you don't want to be targeting keywords that people are not relevant to your products or services. Also, if you target low quality keywords that could create a direct impact on the amount of income you make.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Internet Marketing Requires Very Little Investment To Start
This is one of the powers behind internet marketing. Regardless of your income level you can still learn at your own pace. It's just those with more money can get a jump start because they can pay to have traffic sent to their website through PPC (pay-per-click-advertising)
It's just like turning a faucet of water on except you are turning on a faucet of visitors to your website. If you are lacking funds, you will just have to concentrate a little more on more traditional methods which we will talk about in future lessons.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
You Don't Have To Have High Technical Skills
You need to know the basics about a computer and be able to connect to the internet. You will need some additional computer skills but if you are just no good at it, you can hire people to do it for you. We will be discussing outsourcing in later lessons as well so please keep a look out for them.
Internet marketing doesn't require a website but I recommend you studying the lessons on affiliate marketing to learn more. If you are a beginner and you want to learn how to build one from scratch, remember I recommend using Wordpress.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
We Live In A World Of Information
Internet marketing gives you the possibility to create products or services based upon your knowledge and experience and then sell them to those in your market who want to learn about what you have to offer them. With the proper skills and tools you have an opportunity through internet marketing to take your career as high as your heart desires.
Stay in touch with your clients and automate some of the customer service that goes with it owning a business. This way you are able to handle every angle of your business easier and still satisfy your customers.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Team Up With Your Competitors
Internet marketing gives you the possibility to engage in your competitors products or services and actually promote for them, and in return they issue you a commission check for sales you make. This form of internet marketing is called affiliate marketing. We will be covering this topic in greater detail in further to come lessons.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Covering The Basics Of Internet Marketing
Internet marketing gives you the ability to publish your products and services over the internet through your own website or promotion link. In order for your website to be visible via the internet, you need a few basic components.
You need what is called a hosting account as well as a domain name. A hosing account is a place to store your files online so they are visible for everyone to see. A domain name is the registered online address for your website. This helps people find your content and establishes an identity for your website.
Thirdly, you need a website or blog. For this, I personally recommend Wordpress. This is a content management system where you can actually log into the back office so to speak and change the way your content is viewed.
