Snowboard cross champion Evan Strong (@strong_evan) made history after an inspiring performance in Sochi this week, taking home gold and becoming the first elite para-athlete to appear on the iconic Wheaties box. With his determination, perseverance and superlative athletic performance, Evan joins fellow American Champions Mikaela Shiffrin and Sage Kotsenburg with a limited-edition Wheaties box scheduled to hit store shelves this spring.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7147551-wheaties-celebrates-snowboard-cross-champion-evan-strong-sochi
Elite athletes Mikaela Shiffrin (@mikaelashiffrin) and Sage Kotsenburg (@sagekotsenburg) sped, carved, spiraled and twisted down the mountains of Sochi to earn gold medals and are now being recognized on the iconic Wheaties box. Having captured the world’s attention with their stellar athletic performances, sportsmanship and inspirational stories, Shiffrin and Kotsenburg join the ranks of past champions to earn this coveted honor. The two, limited-edition Wheaties boxes will hit store shelves this spring.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65466-wheaties-stars-from-sochi-featured-on-limited-edition-boxes
As athletes from around the globe prepare to compete in this winter’s biggest international event, Royal Caribbean International is set to kick-off a competition of its own. The cruise line has enlisted three world-class athletes best known for their abilities in warm-weather sports – U.S. gymnast Gabby Douglas, British diver Tom Daley and Australian swimmer, Ian Thorpe – to put a tropical twist on cold-weather sports favorites, and compete in an epic battle – The Caribbean Cup Challenge – onboard Allure of the Seas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64930-royal-caribbean-cup-challenge-athletes-on-world-s-largest-cruise-ship
Following a rigorous season of trials and qualification events, six of the competing Team Kellogg’s™ U.S. Olympic athletes have demonstrated from great starts come great things by being named to Team USA™. With the Opening Ceremony for the Sochi 2014 Olympic Winter Games just days away on Feb. 7, these U.S. Olympic athletes have earned the chance to be among those proudly representing their country.
To view Multimedia News Release, go to http://www.multivu.com/players/English/65305-kellogg-s-team-usa-sochi-2014-winter-olympics/
Whether finding creative ways to help fuel their kids in the morning or coming up with smart snacks to help keep their families energized during the day, moms are constantly in search of easy ways to develop healthy habits with their families. To help mom support her family’s active and healthy lifestyles, Kellogg’s® is rolling out Tips for a Great Start: a 30-day program featuring Team Kellogg’s™, a group of U.S. Olympic and Paralympic athletes and hopefuls, and U.S. Olympic Committee (USOC) dietitians.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65070-team-kelloggs-athletes-and-dietitians-tips-for-a-great-start
Unequal Technologies, the leading provider of customized, concealed sports protection, in a press conference with NFL MVP Kurt Warner, announced plans for a new initiative called Play It Safe that’s aimed at providing education to help make contact sports safer for amateur athletes. The announcement coincided with the ribbon cutting for Unequal’s new 65,000-square-foot headquarters facility in Glen Mills, Pa.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63831-unequal-technologies-play-it-safe-initiative-kurt-warner-for-safer-sports
The start of this year’s football season brings an increased focus on protecting players at all levels from experiencing a concussion. With the abundance of today’s contact and extreme sports there is a lot of news about concussions, however, many of us do not know much about this common injury.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59662-ochsner-health-systems-advice-for-athletes-as-they-head-back-to-school
Every 25 seconds, or 1.35 million times a year, a young athlete suffers a sports injury severe enough to go to the emergency room, according to a new research report released today by Safe Kids Worldwide.
The report, “Game Changers,” made possible with support from Johnson & Johnson, takes an in-depth look at data from the U.S. Consumer Product Safety Commission’s National Electronic Injury Surveillance System (NEISS) to explore what type of injuries are sidelining young athletes.
The report also revealed that knee injuries account for one in ten sports-related injuries. Knee injuries, specifically tears to the anterior cruciate ligament (ACL), are disproportionately affecting young female athletes, who are up to eight times more likely to have an ACL injury than male athletes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62822-safe-kids-worldwide-over-1mil-children-sports-related-emergency-visits
http://www.dualfit.com - This 5 step plyometric cardio circuit is great for burning a serious amount of calories and developing explosive muscles!
Check out Steve's site for more workouts like this:
- http://www.pfitpfun.com
- http://www.dobcx.com
Training Style:
Pyometrics, also known as jump training or plyos
Tools:
Dumbbells or Barbell, pull up bar or pull down cable/band, and box or bench
Training Tips:
Plyometric training, primarily used for athletes not only improves strength, power and stamina, it burns a serious amount of calories too. Watch the training video to reference ideal pace and intensity so you get the most out of this workout. In this circuit, each plyometric movement is followed by a strength movement to help improve both conditioning and muscle tone all in one workout. Plyometric exercises should be explosive and powerful. Rest should be limited.
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
Hip pain in athletes involves a wide differential diagnosis. Inflammation of the bursa over the outside of the hip joint, so-called trochanteric bursitis, can cause pain with hip movement.
The human knee is a very crucial part of the body. It withstands the most load out of any joint. So knee injuries in athletes causes big drawbacks for their activity of their knee.
