The Jones Group Inc. (NYSE: JNY) today announced the launch of the QMack brand, a new collection focused on the millennial customer exclusively available at Macy’s and macys.com. The QMack collection is a wardrobing system that focuses on key items and classic shapes with a girly twist meant to be “mixed and macked” to create the ultimate, effortless uniform.
Inspired by all-American style, QMack also incorporates a global flair by way of Parisian and London influences to create classics with a twist in a multitude of colors and materials, including: go-to blazers, gathered minis, prep school skater skirts, roll sleeve blouses as well as easy dresses and cardigans. The name QMack was inspired by a composite of muses and the classic pieces they wore and then re-imagined to create a modern version for today. Prices range from $29 to $299.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62723-the-jones-group-inc-q-mack-new-uniform-for-millennials-macys
The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
Sodexo released its annual Workplace Trends Report today, noting among dozens of findings key trends such as 86 percent of Millennials entering the workforce now say they would consider leaving an employer whose values fell short of their expectations, clearly indicating that the emerging workforce is motivated by positive, people- and community-centric workplace practices and initiatives. In fact, the report shows all four generations in the workforce see corporate social responsibility as a potential motivating factor at work.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59261-sodexo-workplace-trends-2013/
U.S. insurance consumers want their insurers to offer more personalized service and reward customer loyalty, according to Ernst & Young’s Global Consumer Insurance Survey 2012. The survey also finds that consumers of life/annuity and property/casualty policies are willing to buy multiple products from the same carrier if they are tailored to meet their individual needs, and that Millennials believe the strength and health of an insurer’s brand is more important than the price of the insurance product.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54774-ernst-young-global-consumer-insurance-survey-2012
PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its development magazine Impact, which focuses on the power of youth.
Today, 50 percent of the world’s population is under 27 years old. The prosperity of our future world rests on the health and well-being of today’s Millennial generation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47717/
