This Saturday, Dec. 12 marks what would have been the 100th birthday of legendary performer Frank Sinatra. While it has been several decades since the man with the unmistakable blue eyes commanded the stage at iconic venues up and down the Las Vegas Strip, it is undeniable that his presence and impact are still felt.
The momentous centennial celebration brought many of those who knew Sinatra best back to Las Vegas, his home away from home, including his youngest daughter, Tina Sinatra, and granddaughter, Amanda Erlinger. The pair spoke on a variety of Sinatra’s brightest Las Vegas performances, his favorite Las Vegas hot spots and how Sinatra would perceive the transformation of the glittering Strip into the Las Vegas of today.
“Any trip to Las Vegas with my dad was always great, always eventful,” shared Tina Sinatra, smiling over memories from her childhood visits to Las Vegas to watch her father perform. “He was born to play Las Vegas; some say he made Las Vegas.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7266356-las-vegas-frank-sinatra-birthday/
Brock Beauty, Inc.’s bestselling hair vitamin Hairfinity® has been helping women grow healthier hair for more than 10 years. This Mother’s Day, founder Tai Lawrence is giving the world an intimate look into the inspiration behind the product – her daughter Jasmine – in a two minute short film called “They Learn From You.”
In “They Learn From You,” Tai describes her hair journey and shares her experience raising her daughter. “I struggled with my hair growing up. All of the chemicals, products and heat styling really did a number on the health of my hair,” said Tai Lawrence Brock Beauty Founder and visionary behind Hairfinity. “Most women have a childhood experience that defines their relationship with their hair. I wanted my little girl to feel good about her healthy hair and not be concerned about whether it was long, short, curly, textured or straight. That’s why Hairfinity® was created.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7522951-brock-beauty-hairfinity-hair-supplement/
Entry-level employees are becoming less proficient in the skills most needed to succeed in today’s workplace, according to a recent national survey of human resources (HR) managers responsible for hiring. The survey, sponsored by leading early education provider Primrose Schools®, revealed skills like adaptability, teamwork and problem solving are critical to workplace success. Yet, 70 percent of seasoned HR managers report that entry-level employees are rarely proficient in these skills.
According to the survey, critical thinking, problem solving, teamwork, self-control, adaptability and working memory – collectively referred to by educators as executive function skills – are more highly valued in entry-level candidates than technical abilities, academic background and other factors. And while respondents state that entry-level employees are rarely proficient in these skills, two-thirds say hiring entry-level employees with good executive function skills is a top priority for their company’s long-term success.
To view the multimedia release go to:
https://www.multivu.com/players/English/8014453-primrose-schools-early-childhood-career-success-survey/
Feeding America, the nation's largest hunger-relief organization, has partnered with the Ad Council and McCann New York to launch new public service advertisements (PSAs) designed to raise awareness about child hunger in the United States. Featuring the voice of celebrity activist Julianne Moore, who volunteered her time and talent, the PSAs call upon Americans to help children facing hunger in America by supporting the Feeding America nationwide network of food banks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7909951-feeding-america-ad-council-julianne-moore/
September is National Childhood Obesity Month. To help young people make healthy dietary choices, the U.S. Food and Drug Administration (FDA) encourages kids to Read the Label!
The Nutrition Facts label is a simple tool available on food and beverage packages. It lets kids know exactly what they’re eating and helps them choose and compare snacks and other foods. The earlier kids start using the Nutrition Facts label, the sooner they’ll be making choices that keep them feeling great and on the path to long-term good health!
To view the multimedia release go to:
http://www.multivu.com/players/English/7770751-fda-national-childhood-obesity-month/
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding children’s cancer research, is recognizing National Childhood Cancer Awareness Month with a number of activities planned throughout September. As the leading non-governmental funder of childhood cancer research grants, St. Baldrick’s is asking people to get involved by helping to raise awareness and funds for childhood cancer research.
“One in five kids with cancer will die in the first five years of diagnosis, and those that do survive face a lifetime of serious health issues caused by the toxicity of their cure,” said Kathleen Ruddy, CEO of St. Baldrick’s. “The American public wants kids with cancer to be a national health priority, but our leaders are leaving these kids behind with the lack of federal research funding. We are calling upon everyone to speak up about the need for increased childhood cancer research funding as well as to stand up in support of kids with cancer during this important month.”
Today, as part of the official kickoff for Childhood Cancer Awareness Month, St. Baldrick’s will ring the opening bell at the NASDAQ Stock Market. St. Baldrick’s board members will be joined by researchers, as well as children and families directly affected by childhood cancer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610751-st-baldricks-childhood-cancer-awareness-month/
Primrose Schools, a national preschool franchise company, is on a positive growth track that now spans six years. In 2016, the company saw year-over-year revenue growth of 13 percent from 2015, strengthening its brand leadership position in the highly competitive early childhood education franchise industry.
Primrose has 342 locations around the country that provide high-quality early education and care to children and families in 27 states. Schools had an average occupancy rate of 87.7 percent, as measured in May 2016. Primrose opened 30 new schools and awarded 46 franchise agreements in 2016, and the company anticipates opening 34 new schools in 2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7727754-primrose-schools-available-franchise-locations/
Northwestern Mutual – through its Foundation – partnered with the Rose Bowl Stadium and the Rose Bowl Legacy Foundation over the weekend to host the inaugural Rose Buds Campout on the Field Presented by Northwestern Mutual, a unique overnight campout on the famed Rose Bowl Stadium Field. This once-in-a-lifetime experience gathered more than 200 kids and parents – many of whom are affected by childhood cancer – and enabled them to create lasting memories together.
To view the multimedia release go to:
https://www.multivu.com/players/English/8239955-northwestern-mutual-campout-on-the-field/
United Way and the Ad Council, in collaboration with the National Football League, have announced an extension of their successful LIVE UNITED campaign, including a new series of public service ads (PSAs) featuring NFL players promoting health and wellness, and ads showcasing the true outcome of United Way’s work in local communities. The new campaign also includes an online interactive map that illustrates local impact stories from United Ways around the country.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7301351-ad-council-united-way-nfl-extend-live-united-campaign-health-wellness-psas/
Changes in the treatment of pediatric cancer over recent decades have translated to a reduced risk of serious, long-term late health effects of cancer therapy. This is according to the latest analysis from the Childhood Cancer Survivor Study (CCSS), a National Cancer Institute-funded resource for late-effects research, led by investigators at St. Jude Children’s Research Hospital.
“This is the first comprehensive study to demonstrate how changes in treatments over time have impacted the occurrence of late effects experienced by childhood cancer survivors,” said Todd Gibson, Ph.D., assistant member of the Department of Epidemiology and Cancer Control at St. Jude. “We found the 15-year cumulative incidence of people reporting at least one severe health condition decreased from 12.7 percent among childhood cancer survivors diagnosed in the 1970s to 10.1 percent for those diagnosed in the 1980s to 8.8 percent in the 1990s–a statistically significant decline.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7924756-st-jude-childhood-cancer-survivorship-asco-2017/
This year, parents of nearly 16,000 children in the U.S. will hear the words: “Your child has cancer.” One in five of those children won’t survive. September is Childhood Cancer Awareness Month, and as a leader in the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, St. Jude Children’s Research Hospital® will focus on raising awareness and funds for this very important issue.
Despite significant progress made by St. Jude Children’s Research Hospital, which has helped push the overall childhood cancer survival rates from 20 to more than 80 percent since the hospital opened in 1962, cancer remains the leading cause of death by disease for children over the age of 1. Each year about 175,000 children are diagnosed with cancer worldwide, and 60 percent of these kids don’t have access to modern treatment. For those who win their battles against childhood cancer, victory often comes at a cost as survivors face a much higher risk of experiencing unique long-term health effects later in life.
To view the multimedia release go to:
http://www.multivu.com/players/English/7390851-st-jude-hospital-childhood-cancer-awareness/
