When Hurricane Sandy ravaged the East Coast last October, it not only left thousands of miles of devastation, but it also uprooted the lives of all in its path – including millions of pets.
PetSmart Charities’ Emergency Relief team sprang into action to help more than 60,000 displaced pets in New York, New Jersey, Connecticut, West Virginia and Maryland. Sherrie Buzby, a photojournalist for PetSmart Charities and New Jersey native, captured this unique relief effort in photos.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63818-petsmart-charities-historic-pet-relief-effort-hurricane-sandy-anniversary
Pets, like humans, need a well-rounded diet, full of vegetables, premium proteins and vitamins. Buying your pets high-quality food should ensure they receive all the nutrients they need. But if pets aren’t digesting that food correctly, they may as well be eating low-quality food with the inexpensive fillers you’ve been trying to avoid.
To ensure your pet’s digestive tract is working properly, look for a high-quality, natural food with a digestive health support system that includes probiotics, prebiotics, natural fibers and easily digestive enzymes, like Holistic Select Natural Pet Food.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58293-holistic-select-natural-pet-food
It’s time for America’s dog owners to unleash their playful sides and dream big! To help inspire more play among dog owners and their four-legged best buddies, Beneful® brand dog food is launching its fourth annual Dream Dog Park Contest that will award a $500,000 renovation of a dog park in the Grand Prize Winner’s area.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62802-beneful-dream-dog-park-renovation-contest-nate-berkus
Have you ever had an idea to help make life better for pets, but didn’t have the resources to make it a reality? Canyon Creek Ranch, a line of natural pet food, knows that many pet lovers desire to provide the best lives possible for four-legged companions in their communities, including helping local dog and cat charities, but may lack the funding and support needed to make a difference.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59313-purina-canyon-creek-ranch-new-natural-pet-food-brand
Today the Ad Council, in partnership with The Humane Society of the United States (HSUS) and Maddie’s Fund®, launches a new series of public service advertisements (PSAs) on behalf of The Shelter Pet Project campaign. In the new ads, adorable adopted shelter dogs and cats practically reach through TV screens, imploring audiences to play with them. Prospective pet owners are reminded that there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64564-the-hsus-maddie-s-fund-and-ad-council-launch-new-meet-psas
Every cat owner knows how difficult it can be to impress their furry feline. Taking on one of his toughest challenges, celebrity chef, restaurateur and animal lover Richard Blais teamed up with Fancy Feast® to show cat lovers that there’s no better way to wow their cats than with Fancy Feast® Broths. The gourmet cat food brand is revolutionizing the cat food category with the introduction of eight recipes that offer a delicious combination of delectable broth with real seafood and veggies, crafted without by–products or fillers. Blais helped introduce Broths at an exclusive launch party at the Tasting Table Test Kitchen & Dining Room in New York City on Tuesday, July 22, where he premiered the product and a new video starring himself opposite the iconic Fancy Feast cat.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7273751-fancy-feast-broths-richard-blais-cat-food/
Nestlé Purina, a global leader in the pet care industry, announced today that company scientists have developed new food solutions for middle-aged pets to help sustain a healthier brain as they enter the latter stages of life. The finding is a breakthrough in pet care, providing nourishment to strengthen brain cells to help pets maintain function well into their senior years.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7236451-nestle-purina-breakthroughs-aging-pets-brain-health/
http://nopetstorepuppies.com/ - Puppies are not toys. And you should never, ever shop at a pet store that sells puppies. You see, most pet store puppies come from puppy mills—you know, those large scale breeding operations where dogs live in horrible conditions and never receive love. Well, every time you buy anything from a pet store that sells puppies, you\\\\\\\\\\\\\\\'re actually supporting this very cruel industry.
Dogs of all sizes, shapes, ages and breeds united today to “Doggupy” New York City’s Union Square Park, turning out for a demonstration to demand nutritious, real, whole food and call for an end to the inferior kibble that they’ve been fed for too long. Camped out in an army of pup tents, they woof-woofed as one, urging canines across America to join the Merrick Pet Care real food revolution — a commitment to only manufacture food that’s locally sourced, high in protein and made in the USA — and help provide “food worthy of a fork” to their fellow dogs in need.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58180-merrick-pet-care-doggupy-nyc-union-square-park-real-dog-food-revolution
On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®.
#Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/
Subaru of America, Inc. and Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization, announced today the results of the 2015 Crate and Carrier Crashworthiness Studies - a collaborative initiative to examine the effectiveness and safety of pet crates and carriers in the event of a crash. After several eye-opening and informative tests - including instances of complete failure - three top products emerged; CPS has selected the Gunner Kennels G1 Intermediate with 8’ Tie Down Straps as the 2015 Top Performing Crate and both the PetEgo Forma Frame Jet Set Carrier with ISOFIX-Latch Connection and Sleepypod Mobile Pet Bed with PPRS Handilock as the 2015 Top Performing Carriers.
To view the multimedia news release, go to http://www.multivu.com/players/English/7074157-subaru-pet-safety/
Three of the Internet’s most beloved pets are teaming up to help the millions of cats and dogs in shelters and rescue groups across the country find loving homes. Fashion icon Toast Meets World, globally recognized pianist Keyboard Cat and life of the party Hamilton Pug are lending their star power to “Start A Story. Adopt,” a new public service advertising (PSA) campaign from The Shelter Pet Project, a collaborative effort between Maddie’s Fund®, The Humane Society of the United States and the Ad Council.
Toast Meets World, Keyboard Cat and Hamilton Pug receive millions of views, likes and shares on social media, but most people don’t know they were adopted. Created pro bono by J. Walter Thompson New York, these new PSAs share these pets’ unique stories, which all began in shelters and rescue groups, and highlight the special bonds between the pets and their families. Prospective owners are encouraged to visit TheShelterPetProject.org to learn more about the adoption process and search for adoptable pets at shelters and rescue groups near them. Adoption advocates are also encouraged to support the effort on social media by using the hashtag #StartAStoryAdopt to share stories of how their shelter pets changed their lives for the better and to encourage others to start their own stories by adopting an amazing shelter dog or cat today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747051-ad-council-shelter-pets-project/
