Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Ektron Inc. today, at Enterprise 2.0 in Boston, announced the release of eIntranet™, a ‘total solution' for intranets, that integrates elements of Ektron's core technology and gives businesses a powerful and trusted intranet solution. Combining social software and web content management in one enterprise application, the familiar interface and Ektron's advanced web content management functionality raises the daily value of the intranet for businesses. Activity streams, a gallery of widgets, mobile engagement and in-context analytic tools ensure that eIntranet is easy to deploy, use and extend – on-premise, hosted or in the cloud.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ektron/44525/
Based on recent analysis of the video surveillance market, Frost & Sullivan has named Verint® a recipient of its 2011 North American Customer Value Enhancement Award for excellence in proactively delivering value to customers. Frost & Sullivan selected Verint for this prestigious award based on the company’s proven ability to provide advanced video intelligence solutions tailored to specific vertical markets, including retail, finance, and critical infrastructure, as well as to deliver significant added value via sophisticated analytics functionality that enables Verint customers to leverage security video to generate business intelligence.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51611/
Ever wonder why your meticulously crafted, measured and rolled cookies are just slightly off – whether it’s the way the texture feels in your mouth or the buttery taste that is yearning for a little something more. It could be that your desserts are rebelling against the ordinary ingredients you are using.
To help bakers save their desserts from protest, Spice Islands® partnered with Caroline Lubbers of Whipped and Gaby Dalkin of What’s Gaby Cooking? to break down the myth that baking ingredients are all the same, and to share indulgent baking recipes that rely on high-quality ingredients for superior, unparalleled treats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54458-spice-islands-bloggers-recipes-high-quality-dessert-ingredients
Gen-Probe (NASDAQ: GPRO) announced today the US Food and Drug Administration (FDA) has approved its PROGENSA® PCA3 (Prostate Cancer gene 3) assay, the first molecular test to help determine the need for repeat prostate biopsies in men who have had a previous negative biopsy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53530-gen-probe-progensa-pca3-prostate-cancer-psa
Warner Bros. Consumer Products (WBCP) will showcase an engaging and innovative line-up of licensed toys and products in support of the highly anticipated animated television series, “ThunderCats,” at the 2011 American International Toy Fair. The all-new series from Warner Bros. Animation (WBA) marks a creative collaboration with Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic 1980s action classic. “ThunderCats” will air on Cartoon Network in 2011. Global master toy licensee Bandai America Incorporated, along with licensees worldwide, will reinvigorate the nostalgic brand with enthusiasts to introduce a whole new set of fans to the beloved pop culture staple.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/45307/
Merillat Masterpiece®, the premier line of semi-custom cabinetry from Merillat®, now includes more ways to create intelligently beautiful kitchens with four new door styles, 24 new finishes, six new vanity selections, additional accessories and hardware and many more SKUs.
Offering innovative selections to fit any style or project, the design possibilities are nearly limitless with new choices from Merillat Masterpiece.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51690-merillat-masterpiece-premier-semi-custom-cabinetry
Tyler Kozar of Pittsburgh, Penn., has been selected as the grand prize winner of the Pop-Tarts™ Pop It Forward Contest, giving him the ultimate opportunity to spread fun far and wide – with a prize of one million Pop-Tarts® toaster pastries.
The Pop-Tarts® brand has been bringing fun and excitement to fans for decades with delicious flavors, frosting and sprinkles. It is that spirit that inspired the Pop-Tarts™ Pop It Forward Contest that asked the question: “What would you do with one million Pop-Tarts® toaster pastries?” Throughout the fall, thousands of entrants logged on to the Pop-Tarts® Facebook page for a chance to win the Grand Prize of one million Pop-Tarts® toaster pastries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/poptarts/47555/
On the eve of Memorial Day, a star-studded line-up will grace the stage for one of PBS’s highest-rated programs, the NATIONAL MEMORIAL DAY CONCERT. The multi award-winning television event honors the service and sacrifice of all our men and women in uniform, their families at home and those who have made the ultimate sacrifice for our country. The concert will feature riveting performances from some of the world’s biggest stars. In addition, acclaimed actors will present personal stories of love and sacrifice submitted by viewers through the concert’s Virtual Wall of Remembrance.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/capitalconcerts/47462/
Today, Genworth Financial, Inc. (NYSE: GNW), a leader in long term care issues for 35 years, announced a brand new caregiving support service, available to AARP members and designed to meet the needs of AARP’s millions of members nationwide. AARP® Caregiving Help and Advice from Genworth breaks new ground by becoming the first national service endorsed by AARP to integrate care assessment, care planning and provider matching.
To view Multmedia News Release, go to http://www.multivu.com/mnr/54343-genworth-aarp-members-caregiving-service-help-and-advice
The American Cancer Society, the nation's largest voluntary health organization, today will launch a new nationwide movement to shine the spotlight on a sobering statistic: one in three women will get cancer in her lifetime. Choose You (www.ChooseYou.com) is designed to inspire women to take action and put their health first in order to stay well and help prevent cancer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americancancersociety/43827/
A study published in the Journal of Infectious Diseases indicates that treatment with oseltamivir significantly reduces mortality in patients with influenza A/H5N1, or ‘bird flu,’ even when given late in the course of illness.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/outcome/46648/
