At a well-attended gathering of the Chinese business and media community at Melia White House in Central London, Mr Ming Xie, Chairman of Luzhou, released the spirit of China into the ether of the United Kingdom, with an enthusiastic dedication and introductory speech.
‘Wherever you’ll find Chinese, you’ll find Luzhou Laojiao’ he declared,’ Lujo is synonymous with China, wherever you are’.
Luzhou Laojiao (LZLJ) or Lujo (as we know it in UK), the iconic Chinese liquor, was finally unleashed, to excited revellers, among videos, classical music and generous toasts.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400514-ming-xie-luzhou-chinese-spirit-london
Automotive tech students from 17 Toronto-area high schools tested their knowledge and mechanical aptitude in a high-octane skills competition organized by Centennial College recently. The two-member student teams had 120 minutes to diagnose and repair 10 new Volkswagen Jettas rigged with identical operating problems by Centennial\'s School of Transportation instructors.
El pasado domingo 5 de junio, El Dasa, protagonista de la exitosa serie “El Vato”, ofreció un concierto gratuito en Universal CityWalk™ presentado por NBC UNIVERSO donde fans de todas las edades acudieron a ver a su ídolo. El popular locutor de la Súper Estrella 107.1 FM, Eddie “Piolín” Sotelo, estuvo a cargo de la conducción y de presentar al talentoso y carismático cantante de Hermosillo, Sonora. Para descargar imágenes de los mejores momentos del concierto de El Dasa haga clic aquí y para ver el video, ingrese aquí.
El Dasa arrancó el concierto cantando “Perdí el Sombrero”, el tema principal de “El Vato”, la serie original de NBC UNIVERSO creada para el mercado hispano en Estados Unidos. Luego le siguió con “Alegre y Enamorado”, un tema que rinde tributo a todos los estados de México y donde la emoción de los asistentes se sintió cada vez que se mencionaba su estado natal. Pero el ambiente se prendió cuando el Dasa empezó a bailar con sus movimientos sensuales de cadera al cantar “Mentirosa”. La canción que desató gritos efusivos fue cuando El Dasa dedicó a todas las damitas “Por ser Bonita”. Aparte de cantar sus éxitos y otras clásicas canciones de banda, los asistentes tuvieron la primicia de escuchar “Ya me vi”, el primer sencillo de su nuevo material discográfico que saldrá a la venta este verano.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7609253-nbc-universo-el-vato-citywalk/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
Chocolate-lovers beware! Zombies in search of their next victim haunt Jean Philippe Pâtisserie at Bellagio and ARIA with Halloween-themed displays at both iconic pastry shop locations. From gory and gruesome body parts to whimsical cakes and pastries, the displays cater to every guest, no matter how they prefer to celebrate the holiday. Executive Pastry Chef Claude Escamilla and his talented team worked diligently for eight months to create more than 45 festive showpieces that place the undead at center stage. With a year of planning, countless sketches and hundreds of ideas from skilled pastry artists, the final display showcases their hard work through a cake closely resembling human flesh, tombstones straight out of a horror movie and many more hair-raising pieces.
“I was very much inspired by my favorite TV program, “The Walking Dead,” said Escamilla. “When I was watching the show, I kept thinking about how I could take the characters and turn them into life-size creations for the holiday.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7934451-jean-philippe-patisserie-bellagio-aria/
Sigrid Olsen becomes an on-air broadcast persona, launching today, to premiere on HSN and debut the Spring 2015 collection of her first women’s fashion line since 2008. This new chapter of reinvention leverages Sigrid's 30 years of compelling career success as an artist, designer, and veritable icon to many American women. Sigrid's “marquee designer” partnership affords ability to sell beautiful clothes across various HSN platforms, including TV, online and mobile. Her commentary will feature the entire product line available for purchase over four hours of airtime today, from 4:00 p.m. to 6:00 p.m./ET and again from 10:00 p.m. to 12:00 midnight/ET, as well as through the HSN.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
As host of Travel Channel’s popular series “Hotel Impossible,” “hotel fixer” Anthony Melchiorri is relentless when it comes to getting struggling hotels all over the world back on their feet and on the path to success. His no-nonsense approach may put some owners off, but his advice can transform even the most down-and-out properties. Yet it’s ultimately up to the hotel owners to implement and maintain his changes. On “Hotel Impossible Undercover,” a series of six half-hour specials premiering Monday, January 6 at 10:00 p.m. & 10:30 p.m. ET/PT with back-to-back episodes, Melchiorri returns to check up on six properties he previously overhauled on past seasons of “Hotel Impossible.” Following the run of specials, a compelling new fourth season of “Hotel Impossible” premieres on Monday, January 27 at 10:00 p.m. ET/PT. With thirteen hour-long episodes, Melchiorri’s management skills, emotions and patience are put to the test once again.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64287-travel-channels-hotel-impossible-anthony-melchiorri-undercover-specials
Super 8®, the world’s largest economy hotel chain, today celebrated 40 years of hospitality by joining TV host and former NSYNC pop star Joey Fatone in South Dakota to break the Guinness World Record for the largest pillow fight.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7101158-super-8-joey-fatone-break-guinness-world-record-largest-pillow-fight-south-dakota/
In the new season of “El Señor de los Cielos”, Rafael Amaya’s Aurelio Casillas returns to prepare for an impending war with his nephew, which will end in a life-or-death struggle against his own family. The highly acclaimed Super Series™ premiering Tuesday, June 20 at 10pm/9c, also stars Fernanda Castillo, Carmen Aub, Mariana Seoane, Maricela Gonzalez, Sabrina Seara and Vanessa Villela.
The cast also includes Lisa Owen, Alejandro Lopez, Jorge Luis Moreno, Plutarco Haza, Ofelia Medina, Jesús Moré, Ivan Tamayo, Manuel Balbi, Wendy de los Cobos, Ivan Arana, Rafael Novoa, Carlos Mata, Patricia Vico, Emanuel Esparza.
To view the multimedia release go to:
https://www.multivu.com/players/English/8121351-el-senor-de-los-cielos-nueva-temporada/
