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Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
The bold and thrilling quest to finally understand the brain—and along with it our mental afflictions, from depression to autism—by a rising star in neuroscience
Sebastian Seung, a dynamic young professor at MIT, is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our own particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It is a monumental effort—the scientific equivalent of climbing Mount Everest—but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia. Seung explains how this new map of a human “connectome” might even enable us to “upload” our brains into a computer, making us effectively immortal.
Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are, both as individuals and as a species. Find out more here, http://bit.ly/yEBoyq Non-Fiction
The Healthy Home, a new book containing simple solutions for making your home healthier, was today released through Vanguard Publishing. Written by award-winning microbiologist Dr. Myron Wentz and USANA Health Sciences CEO Dave Wentz, The Healthy Home tackles everyday problems from chemicals in our household products to contaminants in our food and more. The authors will be traveling across North America on The Healthy Home Book Tour from March 25 to April 21, 2011 and are proud to donate all their proceeds to Children’s Hunger Fund (CHF), a nonprofit organization distributing food and other vital resources to children from impoverished communities worldwide.
To view Multimedia News RFelease, go to http://multivu.prnewswire.com/mnr/usana-healthy-home-launch/49154/
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
Madworld is an imaginative third-person action game exclusively for Wii and was produced by Atsushi Inaba. MadWorld has a unique black and white style depicting an incredibly sharp backdrop that straddles graphic novels and 3D worlds. As players battle opponents, they must master the use of various weapons and items found within their environment, such as chainsaws and street signs, while entertaining sports commentary adds to the third-person gameplay. With its irreverent humor and over-the-top violence, MadWorld will deliver a unique core gaming experience currently missing on the Wii system.
First video from ASHLEIGH K. Track Written by ASHLEIGH K & NADEGE BORTIER. Music Produced by ASHLEIGH K, NADEGE BORTIER & MT. STARRING: PETER LUKE YUSUF SERIFI. FEATURING: VICKY LUKE GEMMA EDWARDS. VIDEO PRODUCED BY: DAVID PHILBEY & MARK TIERNEY. Video directed by Mark Tierney for PRIMROSE PRODUCTIONS
Something is systematically murdering the members of the pack. As Alpha, Danyon Stone must find and stop the murderous entity to protect his pack. But to stop the slayings, he must accept the help of an unlikely partner. A wickedly sensual mortal woman. Learn more about this book and author: http://www.deborahleblanc.com/ Paranormal Romance
Pizza Hut is ringing in the New Year by bringing back the most famous deal in pizza history: the $10 Any pizza deal. To celebrate in style, Pizza Hut has launched a new TV ad that sings the praises of the legendary deal, reminding consumers that they can get any size, any crust and any toppings for just $10.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53994-pizza-hut-10-any-song-any-pizza-deal
Svetlana Medvedeva, Princess Maxima Opens Keukenhof International Flower Exhibition.
Accompanied by HRH Princess Maxima der Nederlanden, Mrs Svetlana Medvedeva, spouse of the president of the Russian Federation, has officially opened the 61st edition of Keukenhof international flower exhibition in Lisse, The Netherlands. She was especially invited because this year's central theme is 'From Russia with love'. The opening ceremony was the baptizing of a newly bred tulip. Keukenhof 2010 is open for the public until May 16th.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/keukenhof/40797/
