Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
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With 7 production facilities located in both Denmark and Sweden, DOT is the leading Nordic full-service supplier of metal surface treatment.Today, we are visiting DOT in Køge, Denmark, where they specialize in hot-dip galvanization.
On top of the savings and operative benefits, DOT has the ability, using exodraft’s Trendlog system, to assess remotely, via a computer, the efficiency of their heat recovery system as well as monitor, in real time, its generated energy savings.
Heat recovery is simply good common sense and benefits both the economy, operations as well as the environment.
Visit http://exodraft-heatrecovery.com to learn more about how to recover your waste heat and contact us today for a free assessment.
http://www.RenaultUSA.com The Scenic is probably the best example of why Renault has been the pioneer in the MPV (multi purpose vehicle) segment. Not only does this car offer a sense of sporty dynamism but it delivers a lot of cabin space and makes it the perfect vehicle for tall people. And of course, it offers multiple storage solutions and is perfect for those who travel with several pieces of luggage. Comparably sized vehicles in the USA are Nissan Rogue, Toyota Matrix.
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Hunova, the first robotic gym for the rehabilitation and functional motor sense evaluation of lower limbs and trunk, has been officially launched in Genoa, Italy. The first 30 robots will be available from June in Europe and the USA. The technology was developed and patented at the IIT laboratories and has been launched on the market thanks to a 10 million euro investment from entrepreneur Sergio Dompè.
Hunova is a programmable robotic medical device that allows professionals in the geriatrics, neurology and sport rehabilitation field to cure and predict many neurological and orthopedic conditions. There are two main competitive advantages of this technology: Hunova is able to collect a significant amount of data on biomechanics, constantly monitoring the patient’s progress. Secondly, it provides direct support to the patient through a guiding robotic system, offering a wide range of rehabilitation protocols in the form of video games. It consists of two electromechanical platforms equipped with sensors, characterized by two degrees of freedom (feet and seat level). The device integrates the force sensors to adjust the interaction with the patient and a wireless sensor, which is placed on the patient’s trunk, allowing the physiotherapist to check the movement of the torso.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8108951-iit-movendo-launch-robot-hunova/
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
Today, VSP Vision Care, the largest not-for-profit vision benefits provider in the United States, and market research agency YouGov released new findings showing that half of people in the U.S. are neglecting their eyes despite 84 percent of people rating vision as their most important sense. This disconnect occurs because people don’t understand the importance of annual eye exams and its connection to overall health.
In fact, only 1 percent of people know that signs of serious conditions like thyroid disease, high blood pressure, autoimmune disorders and certain types of cancer can be detected through annual eye exams. This is concerning because even if you have naturally good vision and don’t need prescription glasses, you still need an annual eye exam to protect your overall health.
To view the multimedia release go to:
https://www.multivu.com/players/English/8363551-vsp-vision-care/
Coveted designer Sarah Jessica Parker has debuted her first West Coast standalone SJP by Sarah Jessica Parker boutique at Bellagio Resort & Casino, making it one of only two locations in the country to offer her chic label’s full collection of shoes, handbags and accessories. To mark the occasion, Parker has introduced a new color line – Bellagio Blue – exclusively available at the Las Vegas boutique.
“We’re thrilled to be in Las Vegas. I don’t think we ever imagined this early on in our relatively new business we would have, not only a first, but a second home with the MGM family,” said Parker. “And it’s particularly exciting to be at Bellagio. I don’t think we even realized how suitable a home it would be for us. This idea of a party for your foot really makes sense in Vegas.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8157951-bellagio-sarah-jessica-parker-boutique-sjp/
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The Kroger Co. (NYSE: KR) today announced a new, national effort aimed at ending hunger in the communities Kroger calls home and eliminating waste across the company by 2025.
“No family in a community we serve should ever go hungry, and no food in a store we operate should ever go to waste ,” said Rodney McMullen, Kroger’s chairman and CEO.
Across the United States, 42 million Americans struggle with hunger. At the same time, an estimated 72 billion pounds of food ends up in a landfill every year.
“More than 40 percent of the food produced in the U.S. each year goes unconsumed, while one in eight people struggle with hunger. That just doesn’t make sense,” Mr. McMullen said. “As America’s grocer and one of the largest retailers in the world, we are committing to doing something about it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8164551-kroger-zero-hunger-zero-waste/
Black History Month is a time when all Americans honor the rich African American culture in our society. It was Carter G. Woodson, an African American historian, who began a weeklong celebration, called Negro History Week, in 1926 as a way to honor Frederick Douglass and Abraham Lincoln. One of the best ways to celebrate is by reading books by and about African Americans. Virginia Hamilton’s works are among the many books that call upon readers to think about slavery, freedom, and heritage. Through her stories, Hamilton began the genre of liberation literature, which serves to instill cultural pride, as well as a sense of family and the importance of relationships. Black History Month is a time to help readers realize that these universal themes transcend race and that through the power of story, all races are truly united. Non-fiction, Women's Lit, Liberation
