For six weeks this spring, America’s PrepareAthon! and other preparedness partners will focus on various hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This second week highlights tornadoes. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking specific steps to prepare for tornadoes and other disasters.
America’s PrepareAthon!SM is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for tornadoes and other emergencies.
According to the National Weather Service, tornadoes caused $320 million in damages in 2015.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
To help prevent teen dating abuse throughout the country, Futures Without Violence and the Ad Council today launched a new mobile-first campaign as part of their “That’s Not Cool” public service effort. The national campaign aims to empower teens to set their own boundaries in their relationships when communicating through digital and social media. YouTube Creator Meghan Rienks is joining the effort as part of the Ad Council’s Creators for Good program with new exclusive video content that will be distributed to her more than 1.7 million subscribers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7545451-ad-council-teen-dating-thats-not-cool/
The health of babies in the United States has taken a step backward as the nation’s preterm birth rate worsened for the first time in eight years, the March of Dimes said today. The U.S. earned a “C” grade on the latest March of Dimes Premature Birth Report Card amidst widening differences in prematurity rates across different races and ethnicities.
“The 2016 March of Dimes Report Card demonstrates that there is an unfair burden of premature birth among specific racial and ethnic groups as well as geographic areas,” says Dr. Jennifer L. Howse, president of the March of Dimes. “The March of Dimes strives for a world where every baby has a fair chance, yet we see this is not the reality for many mothers and babies. Babies in this country have different chances of surviving and thriving simply based on the circumstances of their birth.”
The U.S. preterm birth rate went up from 9.57 to 9.63 in 2015, according to final data from the National Center for Health Statistics (NCHS). Across the country, preterm birth rates were nearly 48 percent higher among black women and more than 15 percent higher among American Indian/Alaska Native women compared to white women.
To view the multimedia release go to:
http://www.multivu.com/players/English/7945951-march-of-dimes-premature-birth-report/
NFL PLAY 60, the National Football League’s youth health and fitness campaign, is the new “Official Champion of Play” at St. Jude Children’s Research Hospital®, the global leader in finding cures and saving children with cancer and other deadly diseases.
To commemorate this new milestone in the ongoing partnership between the NFL and St. Jude, a St. Jude patient will join NFL commissioner Roger Goodell on stage to announce a pick during the first round of the 2013 NFL Draft. The NFL Network and ESPN will televise live coverage of the NFL Draft beginning at 8 p.m. EST on Thursday, April 25.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58566-st-jude-children-s-research-hospital-nfl-play-60
The Air National Guard (ANG) is proud to announce the return of the Air National Guard Mobile Experience. The hands-on, interactive tour returns to the road for a fifth year to immerse participants in an experience that simulates the real-life roles of Air Guard men and women and highlights the ANG’s dual role, supporting both federal and state missions.
While participating in the tour, attendees learn how they can serve their country and maintain a fulfilling civilian life, by serving one weekend a month and two weeks a year near their home. The Air National Guard Mobile Experience includes five separate touring vehicles each designed to educate the public about the ANG. The touring vehicles are traveling nationwide through November, visiting fairs, festivals, air shows, fitness and music events.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7555451-air-national-guard-mobile-experience-returns/
Today, the American Immigration Lawyers Association (AILA) issued a report card on President Obama's immigration efforts over the past seven years and made recommendations for how to reform immigration in his last year.
“In recent days and weeks he has shown leadership in protecting refugees from Syria,” said AILA President Victor Nieblas Pradis. “But until recently, the president's response was timid and he still plans to resettle only 10,000 Syrian refugees this year. He can save many more lives by setting his target at 100,000 Syrian refugees.”
“In our own hemisphere, when Central American individuals and families, including young children, arrived at our southern border seeking refuge from the horrific violence plaguing those countries, the president should have protected them, but instead, he treated them as a border threat. The president should acknowledge that the situation in Central America is a humanitarian crisis and use every tool at his disposal to protect those fleeing. Most important he should stop detaining thousands of families.”
“The reforms to the legal immigration system he promised a year ago have moved forward at a glacial pace, earning him an incomplete. He can benefit the economy enormously by implementing plans to encourage research, development and entrepreneurial start-ups.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7683151-aila-national-immigration-report-card/
A National Safety Council public opinion poll found more than eight in 10 Americans believe cell phones are addictive, underscoring the need to help drivers kick their cell phone use habit – even hands-free. The Council is launching a national campaign, Calls Kill, to illustrate that hands-free cell phones are not risk-free, and no call is worth a life. Visit nsc.org/CallsKill for downloadable posters, infographics, videos, tip sheets and other information related to this important topic.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7398051-nsc-cell-phone-calls-kill/
As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand is releasing a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
The U.S. Environmental Protection Agency (EPA) has proposed sweeping regulations that would require states to reduce carbon dioxide emissions from the electricity sector by an average of 30 percent nationally. This costly plan is another step in the administration's policies designed to eliminate low cost and reliable electricity and replace it with more expensive and less reliable sources.
"The rule is a stunning attempt to remake the nation's entire electric grid at great cost to households and businesses across the US. Our manufacturing base will become less competitive because of higher electricity prices. The impact of this regulation will be felt by families as they will spend more to heat and cool their homes. Those on fixed incomes and seniors will be forced to pay a disproportionately higher share of their monthly budget on utilities," said Hal Quinn, president and CEO, National Mining Association."
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
Thirty–nine percent of 12th–grade students have the mathematics skills and 38 percent the reading skills needed for entry–level college courses, according to results on the National Assessment of Educational Progress (NAEP), released today by the National Center for Education Statistics.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7226751-naep-national-scores-less-than-half-twelfth-graders-prepared-for-college
Federally funded research that provides a deep understanding of cancer is spurring advances against many types of the disease. With a strong bipartisan commitment from Congress to keep investment in biomedical research a national priority, we can accelerate our pace of progress and save more lives from cancer, according to the seventh annual American Association for Cancer Research (AACR) Cancer Progress Report, released today.
Basic research in the fields of immunology and cancer genetics has recently been harnessed to develop two new forms of cancer treatment: immunotherapy and precision medicine. As detailed in the report, the utility of these treatments is expanding rapidly. In May 2017, the U.S. Food and Drug Administration (FDA) heralded a new dawn for precision medicine when it approved the immunotherapeutic pembrolizumab (Keytruda) for treating patients with any solid tumor harboring specific genetic characteristics. This is the first anticancer therapeutic approved based on cancer biomarkers rather than the location in the body where the cancer originated.
To view the multimedia release go to:
https://www.multivu.com/players/English/8155051-aacr-cancer-progress-report-2017/
