As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
In celebration of Hispanic Heritage Month, which runs from September 15 to October 15, the Hispanic Scholarship Fund (HSF), in partnership with the Ad Council, is launching a new, national public service advertising (PSA) campaign to give Hispanic parents access to the resources they need to help their children prepare, plan, and pay for college.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7317151-advertising-council-and-hispanic-scholarship-fund-psa/
The Ad Council’s I Am A Witness campaign is bringing together the top digital companies in the teen space for the second iteration of the award-winning and unprecedented effort aimed at transforming the “silent majority” of kids who witness bullying each day from passive bystanders into a united, empowered and active collective against bullying. The campaign is the first to create an anti-bullying emoji adopted by Unicode and natively available on nearly all smartphones across the world. There will be activations throughout the month of October to coincide with Bullying Prevention Month.
To view the multimedia release go to:
http://www.multivu.com/players/English/7933951-ad-council-i-am-a-witness-anti-bullying/
Visionworks and Davis Vision kicked off 2017 continuing their work to raise awareness about the importance of annual eye exams for school-aged children by increasing the number of vouchers and glasses they will donate this school year from 10,000 to 15,000. Through their joint initiative, Let’s Go See has already donated more than 8,300 vouchers since the 2016-17 school year started.
“The Let's Go See program has been instrumental in our efforts to spread awareness of the need for annual eye exams for school-aged children. We feel honored to help families provide eye exams and glasses to their kids, and look forward to continuing our mission,” said Jim Eisen, president and CEO of HVHC Inc., and president of Visionworks.
Between dental checkups, doctor's exams, and everything else parents do to keep kids healthy, children’s vision often gets overlooked. Many parents wait until their child has expressed an issue with their vision before taking them for an eye exam, but according to Prevent Blindness America, 1 in 4 school-aged children in the United States has a vision problem, which if left untreated can affect learning ability, personality, and adjustments in school.
To view the multimedia release go to:
http://www.multivu.com/players/English/7938651-visionworks-lets-go-see-childrens-eye-health-awareness/
Millennials are now the largest living generation in the country. One of the most studied and analyzed generations, millennials are now becoming parents. According to a Goldman Sachs Global Investment Research report published in 2015, 43 percent of children age 0-17 had millennial parents in 2014, and this figure is expected to exceed 50 percent in 2016. A new independent survey of U.S. households, supported by Connections Education, found that millennials are supportive of alternative approaches to education, with three-fourths of millennial parents (77 percent) saying a DIY approach to education, in which learners craft a path to graduation that best fits their needs, is a good idea.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654353-connections-education-diy-approach-to-education/
Inspired by Ole Henriksen’s passion for helping people, OLEHENRIKSEN introduces a limited-edition Luxury-size Truth Serum for Holiday 2017 in partnership with Starlight Children’s Foundation, a 501 (c)(3) organization whose mission is to bring joy and comfort to hospitalized children and their families. For every OLEHENRIKSEN Luxury-size Truth Serum sold, the brand will donate 10% of the proceeds to the Starlight Brave Gowns Program, which replaces unattractive and uncomfortable hospital garments with high-quality, comfortable and brightly colored gowns.
Starlight Brave Gowns transform children into astronauts, cowboys and other characters, empowering them to have fun and enjoy being kids during their hospital stays, especially during the holiday season. Best of all, OLEHENRIKSEN has also designed a bright and colorful child-friendly hospital Starlight Brave Gown, and the sale of each Luxury-size Truth Serum will help in gifting these gowns and the Ole Glow® to the Starlight Children’s Foundation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8215851-olehenriksen-partners-with-starlight-childrens-foundation/
Every 23 seconds, someone in the United States is diagnosed with diabetes. It's estimated that one in 11 Americans has the disease—more than 29 million people—and another 86 million have prediabetes and are at risk for developing type 2 diabetes. The numbers alone are staggering, and the people affected by the disease include those who have diabetes and their friends, family, caregivers and communities.
American Diabetes Month®, observed by the American Diabetes Association® (Association) every November, is a time to focus the nation's attention on the many people who are affected by diabetes and to raise the urgency about the need to address diabetes. To help spark a national conversation, the Association is asking people to share their stories about what it truly means to live with diabetes with a new campaign, This Is Diabetes™.
http://www.multivu.com/players/English/7711431-american-diabetes-month-thisisdiabetes/
Camp Invention, the nation’s premier summer enrichment program for over 25 years, has been providing children in grades one through six the opportunity to exercise their curiosity, amplify their creativity and be adaptive to different environments.
A program of the National Inventors Hall of Fame, developed in partnership with the United States Patent and Trademark Office, Camp Invention leverages hands-on activities to promote STEM learning and build 21st century skills. The program curriculum is created new every year and is inspired by some of our nation’s most brilliant minds. These innovation experts include Inductees of the National Inventors Hall of Fame as well as a team of experienced educators.
To view the multimedia release go to:
http://www.multivu.com/players/English/7667852-camp-invention-stem-epic-curriculum/
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Connections Academy, a leading provider of online K-12 schools, released results today from its annual parent satisfaction survey measuring families’ satisfaction with their Connections Academy virtual school experience. The survey also reveals reasons why families are choosing Connections Academy for their children. In the 2015-16 school year, 30 Connections Academy-supported schools in 26 states served students with a top-tier, personalized education.
Now in its 14th year, the third-party Connections Academy Parent Satisfaction Survey provides valuable feedback to help tailor and improve the online school program. Thirty-six percent of enrolled families participated in the survey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654352-connections-academy-online-school/
Walden University Scholars of Change focus on the future, whether they are transforming the way children learn, mentoring, or improving living conditions for others. More than 175 Walden University students and alumni submitted inspiring videos of social change in their communities for the university’s 2014 Scholars of Change video contest. These scholars–along with hundreds of their fellow video contributors–are supporting Walden’s mission by putting their knowledge to use for the greater good.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7388451-walden-university-scholars-of-change/
