Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
Cancer is the leading cause of death by disease in children from ages 1 to 19 in the U.S. Yet, childhood cancer research and services are vastly and consistently underfunded. This weekend, Northwestern Mutual financial professionals and employees will support the fight against childhood cancer through its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), by holding nearly 200 lemonade stands as part of the Foundation’s national fundraising initiative, Alex’s Lemonade Days (June 12-14).
Founded by Alex Scott (1996-2004) in 2004, Alex’s Lemonade Days is a three-day national event that grew out of Alex’s front yard lemonade stand. During Alex’s Lemonade Days, dedicated volunteers host thousands of Alex’s Lemonade Stands across the country, raising more than $1 million for childhood cancer research. June 2015 will mark the 12th Annual Lemonade Days, and will continue Alex’s mission to raise money one cup of lemonade at a time, renewing her idea that any contributor, at any age, can make a difference.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422153-northwestern-mutual-lemonade-days/
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
As hundreds of admiring fans bid Wilmer Valderrama an enthusiastic farewell as he headed to the airport in Brownsville, Texas, it was clear this is a passionate community filled with people who are proud of their home, heritage and stories. Johnnie Walker joined forces with Valderrama, celebrated actor, director and activist, to travel to the U.S.-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of cross-cultural influences on their personal progress.
This journey to the U.S.-Mexico border was part of Johnnie Walker’s new campaign, Keep Walking America, which celebrates the cultural progress and diversity that is shaping the new face of America today. While on the border, Valderrama got up close and personal with the people and places that define this iconic border town. He walked the fence-line of the border along the Rio Grande, witnessed the daily ebb and flow of people crossing the International Bridge, and spoke with several hometown heroes to learn about their dreams, struggles and stories of personal progress.
To view the multimedia release go to:
http://www.multivu.com/players/English/7962951-johnnie-walker-wilmer-valderrama-keep-walking-america/
OTC Markets Group Inc. (OTCQX: OTCM) and PR Newswire welcomed investor relations professionals from some of Europe’s largest corporations to the Westminster Hotel in central Paris on 21st January to take part in a breakfast forum aimed at educating European global companies about the OTCQX® and OTCQB® marketplaces in the US and providing guidance and best practices on cost-effectively reaching US investors.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7425751-otc-markets-us-investor-strategies/
The Heart Rhythm Society (HRS), through its efforts during Atrial Fibrillation Awareness Month in September and throughout the year, is working to raise awareness of the increased prevalence of the disease and the associated risk of stroke in patients living with atrial fibrillation (AFib). Today, HRS releases a new public service announcement (PSA) as part of its ongoing work to educate Americans about AFib, the most common heart arrhythmia, and how it increases one’s risk of stroke fivefold. The PSA can be viewed by clicking here.
AFib affects more than three million Americans and it is estimated that 12 to 16 million Americans will have AFib by 2050. AFib occurs when the upper chambers of the heart (the atria) fibrillate, or “quiver,” which causes a rapid, irregular heart rhythm. The normal heart rate for an adult is between 60 and 100 beats every minute. When the heart is experiencing AFib, the atria can beat over 300 times every minute.
To view the multimedia release go to:
http://www.multivu.com/players/English/7312151-heart-rhythm-society-afib-stroke-psa/
Christian Louboutin is pleased to announce an exclusive capsule collection, a first-of-its-kind collaboration, with SportyHenri.com, the newly launched e-concept store for men devoted to sport and style.
Taking inspiration from the Sporty Henri motto, “Mettre Le Sport En Valeur,” Christian Louboutin created four limited edition styles, each based on beloved and highly collectible sneaker silhouettes in his men’s collection including a classic high top in the SH Bip Bip Flat and low rise SH Louis Junior. The trainers leverage the Sporty Henri brand’s clean colour palette of white, cobalt blue and black, as well as the distinctive logo – a playful and elegant profile inspired by founder and former French professional handball player Henri Tai. SH One Flat and SH Blue Flat feature Maison regular spike detailing whilst all the designs are finished with the signature Christian Louboutin red sole, here in relaxed rubber.
Of the limited edition collection, Christian Louboutin says, “It’s a real pleasure for me to touch and create some exclusive designs which, I think, represent the values that are dear to Henri: sport mixed with style in a fun and colourful way. I am thrilled to be part of the new adventure of SportyHenri.com, and I wish their team and their clients all the best in a sporty and stylish world.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7922051-christian-louboutin-collection-sportyhenri/
Today, OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature a trio of high-profile dunkers, including International Recording Artist Christina Aguilera, Brazilian football star Neymar da Silva Santo, Jr. and Basketball Hall of Famer Shaquille “Shaq” O’Neal. Shaq and fans will do the first official dunks of the campaign today at the birthplace of the OREO cookie in New York City.
OREO cookies and milk have gone together for many years -- and not just because they are a delicious dunking duo. Dunking an OREO cookie in milk has always been a fun way to create a playful moment that reminds us how extraordinarily special it can be to feel and wonder like a kid.
To view the multimedia release go to:
https://www.multivu.com/players/English/8031651-oreo-dunk-challenge-shaq-christina-aguilera-neymar-da-silva-santo-jr/
In a two-part video series from EisnerAmper, one of the nation's leading providers of employee benefit plan audits, leading benefit plan expert, Denise Finney, highlights two new accounting standards related to employee benefit plans and addresses the impact they have on plan sponsors.
Finney, who has extensive experience directing employee benefit plan audits, including 401(k), 11-K, profit sharing, defined benefit, 403(b) and Employee Stock Option Plans (“ESOPs”), begins her video series by addressing ASU 2015-12, Part 1, which applies to fully benefit-responsive investment contracts.
To view the multimedia release go to:
http://www.multivu.com/players/English/7856731-eisneramper-employee-benefit-plan/
Ever since Donna and John met at work three decades ago, they've had the kind of smooth, comfortable relationship that comes when attraction is accompanied by compatible interests as well as strengths and weaknesses that balance each other. They pictured their senior years as an extension of what Donna Dean calls “this nice, easy life. We didn't see the calamity that was coming.”
Brookdale Senior Living, the nation's largest dementia care provider, has created new resources for care partners as part of National Alzheimer's Awareness Month in November. The candid discussion of many of the disease's most difficult challenges includes an up-close look at Donna's and John’s lives since he developed dementia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722131-brookdale-alzheimers-awareness/
This month, haircare and skincare brand Carol’s Daughter introduces the #BornandMade campaign, a new movement that encourages every girl to be who they were truly born and made to be. It celebrates the brand’s authentic story “Born in Brooklyn. Made With Love” as it honors the diverse community of strong women who have been a part of our family for more than 22 years. Now all women will have a powerful platform to showcase their individuality while inspiring others to be who they are—when there are so many voices telling them who they’re “supposed” to be.
“It’s important for girls to understand and recognize their power and the right way to use it. It’s imperative to remind them of who they are, and what they are…in the world. If I can help with that, then I’m getting up for a good reason every day,” said Lisa Price, founder of Carol’s Daughter.
To view the multimedia release go to:
http://www.multivu.com/players/English/7599051-carol-s-daughter-bornandmade-campaign/
